Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics

By Ginny Marvin

Published: June 25, 2014 at 11:45 am

The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords.

Flexible conversion counting, customized conversion window and editable conversion values can now be applied to any goals and transactions imported from Analytics.

Conversion windows can be set between 7 to 90 days.

Flexible conversion counting gives advertisers the option to count unique conversions only or every conversion action that occurs after an ad click. You can count multiple white paper and catalog downloads as a unique lead and all sales as individual conversions, for example.

With editable conversion values, paid search managers can set different values for goals and transactions imported from Analytics that reflect the goals of their PPC campaigns without changing those values in Analytics. This then allows advertisers to set bidding rules, for example, based on the conversion values set in AdWords.

Note that changes made in AdWords won’t affect how the numbers are reported in Analytics.

Conversion settings on goals and transactions imported from Analytics can be edited from the Conversions section under the Tools tab in AdWords.

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Analytics Conversion rate optimization Google Google Ads Google Analytics Pay-per-click

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.