VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
Topic: Analytics
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Google fixes weeks-long Search Console Performance report delay
After several weeks of delayed data, the report now appears to be fixed, with delays of two to six hours instead of more than 70.
Google Ads tests new ‘Website Optimizer’ tool
Google revives Website Optimizer documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
Google Ads rolls out built-in video analytics
Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.
AI agents in PPC: What to know and build today
Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.
Google Marketing Live 2025: Everything you need to know
Here's a full recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and more.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Google Analytics real time reporting buggy?
Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.
YouTube expands shorts monetization, adds new analytics features
YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
YouTube announces enhanced audience retention analytics tools
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
Google Analytics 4 audiences are rolled out on Google Ads
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
TikTok launches new tool to provide more insight into how ads drive conversions
Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
YouTube rolls out new audience insight tools
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Feeding data to automation: In-house teams’ secret sauce to Google Ads
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.
LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.