One Year Later, Bing-Powered Search Takes 4% Market Share From Google – Hitwise

It’s been a year since Bing began powering the natural search results on Yahoo and the combination has gained a little more than 4% market share in the U.S. since then. Google has dropped more than six percentage points in the same time period. All of that is according to the latest Experian Hitwise report, which covers US search activity in August.

Hitwise says Bing-powered search accounted for 28.99% of all searches last month, up from 28.05% the previous month.

But in the bigger picture, Bing-powered search has upped its market share by about 4% since Yahoo began using Bing’s search results. That change was completed back on August 24, 2010. A couple weeks after that, Experian Hitwise said that Bing and Yahoo had a combined 24.56% market share in the U.S. during the first week of the partnership.

Where’d the Bing-Yahoo gains come from? According to the Hitwise numbers, they came at Google’s expense. In August 2010, Hitwise reported Google’s market share at 71.59%; as the chart above shows, that’s now down to about 65%.

Small gains? For sure. And that’s exactly what Microsoft CEO said in March 2010, when he keynoted our SMX West conference: “Tomorrow’s goal is to gain a few points, a tenth here, a tenth there, and just keep working and working.”

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • spaggie

    You know when a site carries the Bing Search as it’s site search, to deliver onsite reults

    And you know that behind the site results for any site search a user makes there’s a second ‘hidden’ DIV which requests the same search from Bing web results

    Even if the user doesn’t look at it

    And you know Google has a go at crawling these results so it generates multiple PV’s

    is hitwise measuring that and apportioning it to Bing Powered

    because it’s shady

  • Matthew Read

    Good news for Bing I suppose but still just a drop in the ocean. Perhaps they will gain a little more if Google cannot re negotiate its deal with Twitter as Bing has already secured the feed for a few more years.

  • George Michie

    At the end of the day it’s not about traffic, it’s about monetizing that traffic. To date, Google has done this better than anyone by far. Across our base, the Bing Yahoo combo has lost share steadily.

  • DMC

    This comes as no surprise to me, BING and YAHOO together will take away a major chunk of the search engine market, Google will just stay back looking helpless for sure.

  • SL

    Google’s attention is not on search anymore but to increase its online presence everywhere esp. in mobile and it is taking on Apple. No wonder its search quality is deteriorating and Bing’s quality is better than Google. It is all the same game, they put their chips where their competitor is, for Google, it is Apple and for MSFT it is Google.

  • TMA

    Bing’s poor performance is expected. In fact, Yahoo!’s recent firing of Carol Bartz provides further evidence that neither Microsoft nor Yahoo! made the right move to compete with Google on Search. As I’ve written on my Tumbleweed Marketing Analytics blog lately, Yahoo!’s core strength is content verticals. This gives it an advantage versus Google, Facebook and Microsoft – but it just has not been leveraging it. And Microsoft’s core strength has always been creating ways by which people can be more productive (Office) and active (XBox). Perhaps this is why it has also done so poorly in the mobile space. Neither Microsoft nor Yahoo! have any business competing in the Search space. However, Google is getting a little away from its core competency as well. This is not mentioned since the company is still doing well.

  • Durant Imboden

    Let’s not forget that the U.S. is a small part of the global search market. Outside the U.S. (and, to a lesser degree, the UK), who’s even heard of Bing?

    We also need to remember that Microsoft has bought much of it search growth by spending millions and millions of dollars on advertising.

    I’m all for competition in the search business, but Google is still the 800-pound gorilla, and Binghoo is still a chimpanzee.

  • W.M.

    By my calculations, each percent Google loses in USA costs them 250 million dollars, so they are more than a billion and a half down from where they would have been if they still had 71% of the market.

    Google still earns 45% of their revenue in USA, so losses here can really hurt them. Maybe they should concentrate on shoring up their search product instead of trying to kill Microsoft with Chomebooks.

  • Durant Imboden

    In the last year, Google has introduced a new “Caffeine” infrastructure and a new “Panda” algorithm. Whether you like the results or not (and I’d say the results are mixed, so far), it’s hard to make a convincing argument that Google hasn’t been investing plenty of time and money in search.

  • Suzanne Sholer

    An additional large amount of Bing’s search traffic could also be directly attributed to Facebook users, Bing powered web-search results are displayed with Facebook searches, leading users of one of the world’s largest social media sites, to use Bing.

  • TimmyTime

    Durant Imboden,
    sorry but you are a Google fanboy and that clouds your judgment. You are seeing numbers and still not believing them.

    Bing buys traffic? You mean like Google with AOL, Firefox, Adobe acrobat, Chrome. etc?

    Yes google has made several search changes, but to help them make more money, not to improve search quality.

  • SFI

    I don’t think so, the statistics may be wrong coz we come up on top of BING/Yahoo for several keywords and there is a very minimal traffic from those two according to the Google Analytics (Or is analytics ignoring that) . Infact the traffic is lowered for a site which still ranks good in Yahoo and Bing

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