Quickly See AdWords Performance By Search Query Length In Google Analytics

A new Word Count Query dimension in Analytics lets advertisers quickly compare head terms and long-tail queries.

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Google Analytics has come out with a handy feature for AdWords users that lets you sort search queries by word count to more quickly analyze traffic from head terms and versus long-tail terms.

The Query Word Count dimension for AdWords search queries aggregates queries by, yes, word count, so you no longer have to do data dumps and Excel formulas to get this view.

The dimension is located in the AdWords Search Queries report under the Acquisition section in Google Analytics.

google analytics search query word count for adwords

Clicking on any of the Word Counts on the list will show all of the queries matching that criteria.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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