Search Marketing Firm, Conductor, Raises $10 Million

Conductor, a search marketing firm, has announced they have raised $10 million in funding from Matrix Partners and FirstMark Capital.

This is more good news from the search industry showing that venture capital companies are still investing in search marketing firms. Yesterday, we reported that Marin software raised $13 million and today, Conductor raised $10 million.

Here are statements from the release:

“We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively inactive in natural search and miss out on significant opportunities to grow their businesses,” said Nick Beim, a General Partner with Matrix Partners. “Conductor has demonstrated considerable success in improving the metrics and transparency of natural search.”

“Matrix and FirstMark bring important industry expertise, support and extensive networks that will enable Conductor to continue giving our customers insight into their natural search efforts,” said Seth Besmertnik, CEO of Conductor. “We look forward to continuously adding significant value to our customers by closing the loop for their natural search marketing efforts.”

Related Topics: Business Issues: Acquisitions & Investments | Channel: Industry | SEM Industry: Organizations

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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