Marin Software plans to shut down after years of decline
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.
Topic: Marin Software
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
SearchCap: Google local news, voice search usage & Facebook content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software's Q4 2017 reporting.
SearchCap: Google Instant dies, AdWords call bids & Google legal issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has dropped Google Instant SearchJul 26, 2017 by Barry Schwartz Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with […]
SearchCap: AMP e-commerce, SEO audits & content consumption
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP […]
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
SearchCap: Google RankBrain, search engine manipulation & authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the new Google RankBrain algorithm Jun 23, 2016 by Danny Sullivan Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of […]
SearchCap: Voice search SEO, SEMPO survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
SearchCap: Google Core Explanation, Bing Updates & Bad Ads Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shopping Campaigns Get Several Pre-Holiday Updates Oct 30, 2015 by Ginny Marvin Mobile inventory, used and refurbished product ads support, and more are now available. SEO For Shops: The 12 […]
Yahoo Follows Google In Building Out Local Search Marketing Reseller Program
As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing Preferred Partners include Marin, Acquisio and Kenshoo, among others. For […]
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a "blind spot" for search marketers.
SearchCap: Google Bad Ads, Google Mortgage Calculator & Google VP Leaves
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Senior VP Of Knowledge, Alan Eustace, To Retire Google loses another senior vice president and world record holder, Alan Eustace. Free Trip To SMX – Win The Biggest Search Geek […]
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by increased spend on the Yahoo Bing Network […]
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter.
Google Analytics Rolls Out New Tag Manager Tools
Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users customize their infrastructure and better manage bulk user access. [blockquote cite=”Google Analytics Blog”]From creating and managing users to previewing and publishing containers and […]
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and […]
SearchCap: Google+ In Search, Bing Image Update, RTBF & Mistaken Google Penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution Over the next few weeks, Bing is rolling out new updates to its image search […]
SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords […]
Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […]
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]
SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, […]