Topic: Seth Besmertnik

SMX West 2012: Search Marketing & Competitive Analysis

Search Marketing & Competitive Analysis Presentations from SMX West, March 2012 It’s not enough to be brilliant with your own search marketing efforts. You also need to have an intimate understanding of your competitors – their keywords, optimization techniques, linking tactics, campaign management efforts – everything that they’re doing to enhance their own visibility and […]

Roundup: Key Analytics Takeaways From SMX Advanced

At this week’s SMX Advanced show, several sessions touched on a variety of advanced analytics theories and tactical tools to measure the impact of your website traffic, and improve ROI and user engagement metrics. Here’s a quick review of the key issues being discussed. Google Analytics Pilot Integration With Webmaster Tools Generally, there was excitement […]

SearchCap: The Day In Search, October 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gems In The Google SEM Toolbox Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. […]

Search Marketing Firm, Conductor, Raises $10 Million

Conductor, a search marketing firm, has announced they have raised $10 million in funding from Matrix Partners and FirstMark Capital. This is more good news from the search industry showing that venture capital companies are still investing in search marketing firms. Yesterday, we reported that Marin software raised $13 million and today, Conductor raised $10 […]