SEO For Facebook Graph Search? Facebook Has Some Tips

facebook-graph-search-seoWith today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?”

Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background that’s good to know.

What Business Owners Need To Know About Facebook Graph Search

Facebook Graph Search could eventually become a fairly effective local search/recommendations engine. Here are a couple things to know before we get to Facebook’s visibility tips:

  • Although it’s only available to a limited number of users at first, Facebook Graph Search will be offering local search from day one. It was discussed in some detail during today’s live announcement.
  • Search results, Facebook says, will be created by a combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).
  • Having a Facebook Page for your business will surely help (a lot), but it’s not required — businesses may show up if customers or someone else has added them as a “place.”

That last point is important because it’s possible to be listed as a “place” in Facebook without having a Page. Larkin Building in Buffalo, NY, is one good example — if you click, you’ll notice more than 20 “likes” and 500+ check-ins for this place.

Facebook says that its new search bar will return “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches” — notice how “Pages” and “places” are listed separately.

Facebook’s SEO Tips For Graph Search

Facebook’s new search will let users do searches like “italian restaurants that my friends have been to” (which means Facebook check-ins are a signal) and “hair salons that my friends like” (which means having a Page that people “like” is a signal), along with the more basic “hotels near the Space Needle” kind of local search.

The business Page is what a small/local business can control the most, and Facebook’s three specific tips for business owners, then, are focused on optimizing a Page for the new search (and this is straight from their post):

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

As I pointed out in my earlier article, Web searches with Bing’s search results may also be used if Facebook needs to find additional content not in its graph — just as it’s been doing for a while now. Bing has written a post with more on that, and a screenshot of how its search results will show in the new Facebook search experience.

No doubt that, as the new Facebook search becomes more widely available in the coming months, some SEOs and social media marketers will do their best to figure out how to gain visibility in the results. But for now, Facebook’s own tips are a good reminder of how to use Pages to promote a business in the Facebook ecosystem.

Related Topics: Channel: SEO | Facebook: Facebook Search | Facebook: SEO | Features: Analysis | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Arbel Arif

    Just Registered “” :-)

  • davidquaid

    This has to result in a lot more spam. Creating Facebook pages is pretty much, free to cheap. But there hasn’t been much point.

    I’ve always been sceptical about social search (based on likes or shares) because a) its so easy to spam – e.g. buy 100k likes on Fiverr (and facebook haven’t got a handle on fake likes) and b) because you can buy your way up legitimately.

    1. Expect Keyword stuffing SocialSEO advice

    2. Expect more and more pages to be created for the same business – like Google Places

    3. Expect Pages promoting other pages for $$$

  • propools

    In reading the article and thinking about SEO for graph search it has caused me to also ponder search phrases. The article eludes to search phrases like “italian
    restaurants that my friends have been to” and “hair
    salons that my friends like”, so what does this say about Facebook’s direction for search?
    Gone are the days of two and three word search phrases to find relevant information?
    Are search engines not providing relevant search results, thus forcing the searcher to get more granular?
    I’m not sure but I think this in itself may be a rather large signal about the future of search.

  • Guest

    wouhou ! fun SEO is back !

  • Dan Kern

    It’s pretty simple. Just fill out all the fields and share compelling status updates related to your business…and people will find your page on Facebook.

  • zeefu

    how abt for people using facebook page as blog ? like

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  • a1brandz

    SEO in facebook search is really amazing way to attract potential costumers provided that you add fans and friend related to your industry.

  • Nick Stamoulis

    I wonder how privacy settings will impact the social graph. For instance, if I only let a certain group of friends see the business pages I’ve liked will that information show up when any one of my friends searches or just those that I’ve given the okay. My other thought is–will people use Facebook like this? I know that personally I never bother with the Facebook search feature because it is pretty useless. Facebook will have to convince users to give this a try and keep at it.

  • Patrick Wagner

    Finally something new and exciting from facebook. Ever since they have gone public on the stock exchange, they have been working hard and keeping secrets. I can’t wait for more exciting news from facebook. Who thinks they are the NEXT Google?

  • Matt Roney

    I agree with you, and you’ve voiced what is I think my biggest hesitation about Graph Search. Not to mention the fact that people tend to ‘like’ pages almost randomly, and that I’m still not convinced that anyone wants to use Facebook for discovery.

    Time will tell, of course. And it’s not like we aren’t all going to jump on it!

  • Nina Stoyanova

    I wonder how much of our information will they access for such results and what algorithm will they use, facebook today know more about us than anyone else. Of course facebook also announced that before it goes widely available all users will be informed to check their privacy settings…time wll show

  • Frank J. Kenny

    Good write up. Thanks. Added some details here on SEO that I was looking for.


  • IFC Markets

    Seems quite simple. Will definitely find our the use of using it. Thanks for the info

  • Karla Campos

    Good tips, I am having a ball with the Facebook Graph Search. I first got it January 17 and have been doing a lot of silly searches to get a good feel of the functionality. I think people should consider changing their pages to places because even if you don’t have an address to use you can always just list city and state and be found that way.

  • Ravi Kumar Gupta

    Good Tool for Facebook Search, it will now promote your facebook page, community, group, events as per your given information locally.

    Thanks Mark

  • Alex Garrido

    To be honest, I do not trust my friends random post giving me advice about what to eat or what to do. Leave alone other potential searches like historical facts or political hot topics…. in this sense Google will always dominate because of its “somewhat impartiality”

  • Bob Walker

    nice buy :)

  • Smart Bca

    hi, i m from indonesia, and i try to apply my fist seo contest, its great article and i will try it….. wish me luck

  • Smart Touch

    Great post Matt!! also if you own a place page then it is time to increase the check-ins. In case if you don’t have physical location it is better not to turn your business into a local one. Also there is a new important advantage the facebook graph search serves which is you can easily be found by the search of friends of friends. Remember that the more people who check in into your place, the more likely your rand in the search result will increase when people filter by their friends.


    Ann Daniel

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