The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: New York
Google Ads adds automatic text overlays to Demand Gen video ads
Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
Arbitrage in Google’s Local Services Ads: What you need to know
Spam in the local search space appears to have moved into another area that Google is unable to police actively.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
Google Ads to allow ads for sport betting in New York
Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting.
Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
From the old Alta Vista days to doing SEO at the Wall Street Journal - we covered it all.
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Video: Mike McPeak on search marketing in low tech environments
We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Video: Steve Marin on content, SEO and using data as backup
We also spoke about ego ranking, how to help your clients write content and much more.
Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates
We also spoke about the upcoming Google Page Experience Update.
Video: Dawn Beobide on the importance of training your developers on SEO
We also spoke about the old days of the SEO forums, it was a super windy day.
Video: Phillip Thune on finding good writers and writing good content
We also spoke about how SEO behavior changed around content around both the Panda and Penguin releases.
Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads
We also speak about his current position running a company named Textbroker.
Video: Anthony Church on conversion tracking & SEO
We are not only in the SEO industry, we both went to the same university — go figure!
Video: Joe Beccalori on the importance of blending SEO with other digital marketing
Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.
Video: Joe Beccalori on the diminishing value of organic
We go way back to discuss how SEO has changed over the years.
Video: Alan Rabinowitz’s Google ranking & online reputation management tips
We talk about content, citations, on-page SEO, conversions, user experience and ORM.
Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the rest.
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
Video: Michael Lewittes on growing a site after an algorithm update
He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top.
Video: Mike Blumenthal on how to rank in Google Local
We also talked about the local SEO community and COVID's impact on local search.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong areas?
Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician.
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Video: Drew Madore on how “black hat SEO” has changed over the years
What was considered "white hat" SEO in the old days may now be considered "black hat" SEO.
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.