57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
Topic: Social media marketing
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
Google updates Search profiles with design update, lower subscriber requirements and single login
Good news for publishers, you can manage multiple profiles from one login.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
WhatsApp user statistics: How many people use WhatsApp?
Important WhatsApp user stats. Includes data on usage, downloads and more.
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Twitch usage and growth statistics: How many people use Twitch?
In-depth look at the user base of the popular video streaming platform, Twitch.
Instagram statistics: Key demographic and user numbers
Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!
X (Twitter) statistics: How many people use X?
Analysis and data of users on the popular social media platform, X (Twitter).
Number of Threads users
Explore the latest 2026 stats for Threads, Meta's new X (Twitter) rival, with over 400 million monthly active users.
Social media strategy template
A free, step-by-step social media strategy template to help you drive true business results from social media. (Not just likes and follows.)
The 20 most popular social media platforms
Discover the 20 top social media platforms with key stats and tips to choose the best channels for your brand's growth.
Most followed accounts on social media (Instagram, X, YouTube & TikTok)
See the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Video script template
Create great videos that hold viewers’ attention with this video script template. Fully customizable.
Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
How to build curiosity into high-performing social ads
A strong hook only gets you so far. Learn how open loops, storytelling, and gradual reveals can keep viewers watching.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
How to measure paid social’s impact on paid search performance
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
How to build a brand subreddit: Full setup guide (plus examples)
Build a thriving brand subreddit with this step-by-step guide. Learn how Reddit communities can boost customer engagement, SEO visibility, and brand trust.
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
AI SEO punishes lazy marketing strategies
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
Why ugly ads outperform polished creative and how to test them
Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking performance.
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
Reddit Pro opens to all publishers, adds new features in public beta
Publishers can now access Reddit’s Pro tools free, with RSS posting, AI community targeting, and analytics showing where content spreads.
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.