Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
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Ann Robison's latest articles
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
The shift to semantic SEO: What vectors mean for your strategy
As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
4 tips for better PPC client meetings
Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
The Kanban approach to efficient PPC campaign management
Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
GA4 exploration report: 3 ways to uncover website roadblocks
Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.
4 reasons you should try Facebook Dynamic Ads
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.