A Tweet this morning from @BerianReed, head of search marketing of AutoTrader UK, uncovered some potentially deeper integration between Google Search and Google+. Reed spotted a new option in the results that showed up next to the URL, a “Share” link. Upon hitting the button, users are prompted to share directly to Google+ from the results pages. The result is included as a link and users are given the ability to add a comment:
Surprisingly, users can share pages that they haven’t yet clicked through. Currently users can only +1 a listing from the results page, something that is a much weaker sharing signal.
Postscript by Barry Schwartz: Google’s Product Manager Sean Liu announced on Google+ later this afternoon that this is now official. He wrote:
Starting today, we’re rolling out a new experiment to show a Share link in Google search in place of the +1 button, making it easier for you to share a great website with your friends. Now when you click the Share link next to a result, you can add a comment about why you found it useful. You can then choose if you want to share it publicly or just to your Circles and it will post to your Google+ stream, making it easier for you to share directly from the search results page. This will appear for those searching in English.