Google Ads adds 2 new campaign types: Video views, demand gen
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
Greg Finn | May 23, 2023 at 1:28 pm ETHere's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Greg Finn | May 23, 2023 at 12:31 pm ETMore Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Greg Finn | May 23, 2023 at 12:11 pm ETGoogle AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
Greg Finn | May 23, 2023 at 12:00 pm ETAutomatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
Greg Finn | May 23, 2023 at 12:00 pm ETPerformance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
Greg Finn | May 23, 2023 at 12:00 pm ETA clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience.
Greg Finn | May 23, 2023 at 12:00 pm ETThis new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
Greg Finn | May 23, 2023 at 12:00 pm ETBy 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
Greg Finn | May 23, 2023 at 12:00 pm ETGoogle Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.
Greg Finn | Jan 5, 2023 at 12:46 pm ETA help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
Greg Finn | Oct 14, 2022 at 8:00 am ETGoogle Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
Greg Finn | Jun 29, 2022 at 10:10 am ETFour Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Greg Finn | Jun 27, 2022 at 2:47 pm ETA pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
Greg Finn | Jun 1, 2022 at 3:52 pm ETSelected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
Greg Finn | Jun 1, 2022 at 11:14 am ETNew inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Greg Finn | May 25, 2022 at 10:02 am ETGoogle is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
Greg Finn | May 24, 2022 at 11:45 am ETGoogle shopping ads combine with organic product listings in a new visual implementation for apparel.
Greg Finn | May 24, 2022 at 11:45 am ETHere's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Greg Finn | May 24, 2022 at 11:45 am ETA new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Greg Finn | May 19, 2022 at 7:11 pm ETA handful of automated tools from Google will help publishers get a better view of their video inventory.
Greg Finn | May 19, 2022 at 7:08 pm ETA new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Greg Finn | May 11, 2022 at 2:00 pm ETThese changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
Greg Finn | May 9, 2022 at 5:00 am ETA detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
Greg Finn | May 5, 2022 at 10:21 am ETGoogle Ads automation is getting smarter with more ways to use Customer Match lists.
Greg Finn | May 4, 2022 at 10:36 am ETA handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Greg Finn | May 3, 2022 at 7:00 am ETThe company announced several inventive new features during its Elevate 2022 event.
Greg Finn | Apr 29, 2022 at 6:37 am ETAll Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
Greg Finn | Apr 26, 2022 at 10:36 pm ETA handful of new updates should help make Google's Performance Max campaigns more effective.
Greg Finn | Apr 26, 2022 at 11:00 am ETA handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Greg Finn | Apr 21, 2022 at 10:21 am ETThe deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Greg Finn | Apr 20, 2022 at 7:00 am ETNew upgrades give advertisers much more control of what they can see in the main Google Ads web interface.
Greg Finn | Apr 15, 2022 at 9:46 am ETMake suer you check your accounts ASAP, since many said their best-performing ads were affected.
Greg Finn | Apr 13, 2022 at 12:13 pm ET"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Greg Finn | Apr 13, 2022 at 7:44 am ETRSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Greg Finn | Apr 5, 2022 at 7:13 am ETDevelopers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Greg Finn | Mar 31, 2022 at 9:33 am ETBut before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Greg Finn | Mar 31, 2022 at 8:35 am ETMaximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
Greg Finn | Mar 30, 2022 at 2:07 pm ETDetermining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Greg Finn | Jan 25, 2022 at 10:42 am ETA new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Greg Finn | Apr 18, 2018 at 9:04 am ET