Discover what's up in the business of marketing each Friday.
Study: Google, The “Most Attractive Employer”
Universum released a report that shows Google is the “most attractive employer” globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering.
The study asked about 120,000 students at “top academic institutions” to select their ideal companies to work for. The students were from all around the globe, including US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.