Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment

travelocity-expedia-logosTravelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business.

The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering the technology used on Travelocity.com. As the Wall Street Journal reports, that will include powering hotel and airfare searches, booking trips, and even customer service.

It may remind you of the 2009 agreement when Yahoo essentially got out of the search business and turned its search results over to Bing.

Travelocity and Expedia say they’ll begin implementing the agreement right away and the change on Travelocity’s website should be in place next year.

When Expedia begins powering those travel search functions, Travelocity will “focus its efforts on promoting its brand and marketing the broad offering of travel services and supply made available through this agreement.” In other words, Travelocity will essentially become an Expedia affiliate. As Tnooz reports, Travelocity will be paid via “performance-based marketing fees related to bookings.”

Related Topics: Channel: Industry | Search Engines: Travel Search Engines

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Rajesh_magar

    Well we all know the truth that “History repeats itself, first as tragedy, second as farce”. And this is the prefect example of the same, what you think?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide