Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Topic: Expedia
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Want to increase visibility? Start by building trust
Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
WebMCP explained: Inside Chrome 146’s agent-ready web preview
WebMCP exposes structured website actions for AI agents. See how it works, why it matters, and how to test it in Chrome 146.
ChatGPT ads expand as more brands and trigger patterns emerge
Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
The future of SEO as the future Google Search rolls out
With AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
How one Google featured snippet is killing commercial list-based content
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Trivago blames profit drop on opting out of new Google Ads product
Rival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter.
Affiliate managers: It’s time to shift your focus beyond media
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
SEOClarity acquires RankSense technology
The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Botify partnership with Microsoft brings real-time content indexing to Bing
Immediate indexing and more control over content are the benefits for publishers and site owners.
Google removes ‘ads’ and ‘sponsored’ labels from flight search results
There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
Are your Google text ads getting truncated? Here’s what to consider
Cut off expanded text ad headlines and descriptions aren't new, but you may have noticed it more lately.
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Botify founder: Half of enterprise pages not being crawled by search engines
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.