Twitter’s US Adoption At 8%, Report Says

Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report.

Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. And, breaking it down further, females, young adults, and city dwellers are more likely to use Twitter. And Twitter is more popular among African-American and Latino Internet users than it is among Caucasians.


The Pew report includes some additional results from two smaller surveys conducted in October. Based on responses from 102 Twitter users, Pew says about 36% check Twitter at least once a day, and 53% check at least once a week. Some 21% who say they’re Twitter users also responded “never” when asked how often they check Twitter.

The types of activity those 102 Twitter users conduct on Twitter varies from 72% saying they post personal updates, to only 24% saying they post their location on Twitter.


But Pew itself cautions against reading too much into this second set of results because of the “modest” sample size and “relatively large margin of error.”

There’s more discussion on Techmeme.

Related Topics: Channel: Social | Top News | Twitter


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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