WhatsApp user statistics: How many people use WhatsApp?
Important WhatsApp user stats. Includes data on usage, downloads and more.
Topic: Demographics of the United States
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
Instagram statistics: Key demographic and user numbers
Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!
X (Twitter) statistics: How many people use X?
Analysis and data of users on the popular social media platform, X (Twitter).
Facebook user & growth statistics
Discover everything you need to know about Facebook's user base – total users, demographic info, growth rate, and more.
DeepSeek AI usage stats
DeepSeek, a Chinese AI startup founded in 2023, built a cost-efficient chatbot rivaling ChatGPT with 4.3M+ global downloads.
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta.
Bing Ads Releases Demographics & Reach Data Visualization
Marketers can quickly access stats on searches in the US across multiple verticals.
Pinterest Search Is Now Customized By Gender
Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females.
Pinterest Evolving Into A Personalized Search Substitute
This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a “scrap-booking” site (its origins) or even a […]
Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior […]
Smartphones Now Over 50 Percent For Under 44 Crowd
Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]
Report: Those Searching For Google+ Are Younger & Have More Income Than Facebook Searchers
In a recent study released by comScore, searcher demographics showed some striking differences between those looking for Google+ vs. those looking for Facebook in July. Surprisingly, Facebook had a larger percentage of searchers over the age of 35, while Google+ trended younger. 34.2% of searchers looking for Google+ were under 35 years old and only […]
Pew: 65% Of Online Adults Now Use Social Networks
It comes as no surprise that social networking is one of the top online activities, exceeded only by email and search according the Pew Internet Project. The most noteworthy finding of a new Pew report on social networking is that its growth is most pronounced among older Americans: The frequency of social networking site usage […]
QR Code Scanners (Searchers) Are Affluent, 18-34 Males: comScore
A question that has not yet been answered is whether 2-D barcodes, also known as “QR codes,” are here to stay or whether they’re an interesting experiment on the way to something else, such as NFC-based marketing. In Japan and elsewhere around the world QR codes are more well established and have been in use […]
Behind The Numbers Of Google+’s Monumental Rise To 25 Million Visitors
This week comScore released findings on Google+’s monumental surge to 25 million unique global visitors. Launched just over a month ago, Google+ has become the fastest social networking service to reach 25 million unique visitors. This quick ascent outpaced MySpace, Twitter and Facebook: The comScore findings also separate the U.S. unique visitor stats from Global […]
Google+ Traffic Growth Continues, Up 283% From Previous Week
Numbers from Experian Hitwise show that Google+ showed big gains again last week. For the week ending on July 16th Google+ saw over 1.8 million total visits. This is a 283% increase from the previous week and an increase of 821% from the week of July2nd. The following chart shows the total US visits to Google+: Other pertinent […]
Local Search: Mostly A Small City & Southern Activity, Report Says
Do Internet users in the southern US do more local searches than the rest of the country? Are searchers in smaller cities more likely to conduct local searches than those in New York City, Chicago and the San Francisco area? The answer to those questions is “yes,” at least according to recent data compiled by […]
A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? Today Pew […]
Pew: Twitter Usage Grows to 13% With African-Americans Leading Adoption
Thirteen percent of the U.S. online population now uses Twitter at least occasionally, according to new research from the Pew Internet and American Life Project, marking a significant increase from the 8% previously measured in November 2010. Growth was especially strong among non-Hispanic Whites and those between 30 and 49 years old. Among online African-Americans, […]
U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and local census figures mean for everything from politics to the Superbowl. For local search companies and marketers, the U.S. Census delivers valuable information that helps us understand who […]
Twitter’s US Adoption At 8%, Report Says
Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” […]
Is The Hispanic Market Right For Your Brand?
Did you know that the US is the world’s second-largest Spanish-speaking country? It’s true. In fact, there are 46.3 million Hispanics in the US today, and 20 million of them use the internet. Are you targeting the Hispanic market with search? If not, perhaps it’s time you considered doing so. Understanding the opportunity Clearly, the […]
Latinos Online: How Changing Demographics Of Those Online Impacts Search
The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now […]
Pew: Almost 20 Percent of Internet Users Update Status With Twitter (Or Other Social Net)
Already widely reported from yesterday the Pew Internet & American Life almost 20 percent of US Internet users are on Twitter or updating their status with another social network: LinkedIn, MySpace or Facebook. According to the report: Some 19% of internet users now say they use Twitter or another service to share updates about themselves, […]
An Overlooked Niche: Marketing To Hispanics Online
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]
Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent […]
Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users
I conducted a very informal, online Search Engine Land reader survey several weeks ago on a range of high-level topics pertaining to mobile search. The ultimate number of responses from SEL readers was a small sample of 77. Mike Blumethal, a contributor to SEL who writes the Understanding Google Maps & Yahoo Local blog, thought […]
An Inside Look At China’s Internet Population
Deborah Fallows, Senior Research Fellow, Pew Internet & American Life Project, has just published a fascinating report detailing the demographics of Chinese internet users. Deb, an American currently living in Shanghai, notes that “there are now an estimated 137 million internet users in China, second in number only to the United States, where estimates of […]