Yahoo Goes Hollywood With New Video Search Refiners

Building on its previous travel and music search refinements, Yahoo has now announced new refinements for TV shows and actors.

The new feature acts similarly to what Yahoo’s done in the other verticals. Now, when using Yahoo Video Search to find TV shows, searchers will get a series of refinements in the left-side column that offer deeper searches for specific characters, popular episodes, and seasons. Here’s the screenshot of a search for How I Met Your Mother:

Yahoo Video 1

The second refiner deals with searches for popular film actors. The video results page will now show links to clips from an actor’s popular movies, like this search for Tom Hanks:

Yahoo Video 2

Yahoo calls these search “refiners” but their real strength is in organizing the available content into logical, user-friendly subsets.

Related Topics: Channel: Video | Yahoo: User Interface | Yahoo: Video


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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