Yahoo’s “It’s You” Ad Campaign Begins Today

Sep 28, 2009 at 2:16pm ET by Matt McGee

After giving a preview of its new “It’s You” marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover “online, television, radio, print, and outdoor” advertising, all focused on selling the company’s focus on its users.

If you’re watching TV today, you may see this new “Anthem” ad:

Yahoo says the spot will air on all the major TV networks and top cable channels, and will begin airing in the UK and India on October 5. Other countries will get the ad in 2010.

Postscript From Danny Sullivan: And in today’s Wall Street Journal, I came across this huge ad in the middle of the paper:

Below, zooming in on the smaller text in the lower right corner of the ad:

For those who can’t read the image, the text says:

It’s Yahoo.com, one of the most known, most visited sites on the planet. It crosses cultural boundaries, language boundaries, age gaps, gender gaps, and more. Which may be why more than 500 million people around the world visit Yahoo! every month.

It’s Yahoo!, redesigned, refined, reinvented, tested, and optimized to create what we belive is the most personally relevant Internet experience ever. With a homepage you can shape, your way. An Inbox that delivers email, your way. Search that finds things, your way. And all of it now mobile, to take things on the go.

Visit Yahoo! today. It’s a destination you may be familiar with. But it’s a whole new place.

It’s Y!ou

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Yahoo: Marketing sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

FREE DAILY SEARCH NEWS RECAP!