Google Ads tests AI-powered campaign creation using natural language
Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language
Topic: Advertising campaign
Google Ads brings A/B testing to Performance Max asset groups
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
How much of your Google Ads conversions come from AI Max?
Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating.
Google Ads rolls out AI video dubbing in Asset Studio
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
How to use multiple MMMs to make better paid media decisions
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Google says better YouTube creative can more than double ROI
Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.
Meta Ads: Why creative diversity matters more than volume
Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Attribution vs. incrementality: Why you need both
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Putting Google Ads AI Max’s automated ad copy to the test
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
Google Ads rolls out video campaign groups globally
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.
How to build curiosity into high-performing social ads
A strong hook only gets you so far. Learn how open loops, storytelling, and gradual reveals can keep viewers watching.
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
How to evaluate Google Ads creative before testing it
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
Google adds Channel Diagnostics to Performance Max
Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
Google adds new YouTube brand campaign measurement tools
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
YouTube rolls out new Gemini-powered insights tools
Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.
Why some channels reward breadth and others require commitment
Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Google Ads to auto-link YouTube channels starting June 10
Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
New to PPC? 7 tips to build skills and confidence fast
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
Google Ads Demand Gen campaigns hit by review delays
Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.
Google changes budget pacing rules for scheduled campaigns
Google will pace Google Ads campaigns toward full monthly budgets even with limited ad schedules, increasing spend on active days.
Why ugly ads outperform polished creative and how to test them
Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking performance.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Google adds campaign-level filtering to bulk ad review appeals
Google is giving advertisers more control over policy appeals, helping them speed up reviews and avoid resubmitting outdated ads.
How to use AI prompts to generate better ad campaigns
Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.