Yelp Plans To Go Public

Local search powerhouse Yelp is planning to go public at some point in the future. That’s something that Yelp COO Geoff Donaker confirmed during his keynote conversation today at our SMX East conference in New York City.

“We don’t see any reason not to be an independent company for years to come. Will we go public at some point? Certainly that’s the intention,” Donaker told Search Engine Land Executive Editor Chris Sherman.

Donaker explained that Yelp’s fund raising event earlier this year — an investment of up to $100 million from Elevation Partners — will allow the company to remain private for some time, but said Yelp’s intentions are to eventually go the IPO route.

“Whether that’s a year or two or three out, I don’t know,” Donaker said.

Yelp executives have spoken in the past about an IPO, but only in general, “maybe we will” terms.

Related Topics: Channel: Local | Search Engines: Location / Checkin Services | Search Engines: Maps & Local Search Engines | Yelp

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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