About Search Engine Land
Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry.
Topic: Chris Sherman
Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land
He not only built one authority in the search news and conference business, but two!
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place on October 24-25, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
Wanted: Session ideas for SMX West
We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
SMX West keynote: Google talks about ranking, more in Google Assistant
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.
Wanted: Session ideas for SMX London
We want your input to help us plan our upcoming SMX London conference, which will be taking place May 23–24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]
Here’s my exclusive look into SMX Advanced, only 1 week away
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]
Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City September 27–29, 2016. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking […]
Wanted: Session Ideas For SMX London 2016
We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
Google Dorking: It’s All Fun & Games Until The Hackers Show Up
For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal authorities are warning website owners of its dangerous nature. According […]
SMX West 2013: Up Close With Product Listing Ads
Up Close With Product Listing Ads Presentations from SMX West, March 2013 Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week […]
SMX West 2013: Big Data & Search Marketing
Big Data & Search Marketing Presentations from SMX West, March 2013 Big data is huge. The ability to learn from and leverage millions to billions of data points can help you take your search marking campaign to the next level, even with a relatively modest budget. Want the insights needed to predict the difference between […]
Search Engine Land Turns Six, Celebrates With New Editor-In-Chief & Expansion Plans
It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013. Matt joined our publications in September 2008 as assignment editor for Search Engine […]
SMX East 2012: Maximizing Enterprise SEO
Maximizing Enterprise SEO Presentations from SMX East, October 2012 Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across […]
SMX East 2012: YouTube Words: Tying Your PPC Campaigns To YouTube
YouTube Words: Tying Your PPC Campaigns To YouTube Presentations from SMX East, October 2012 Google literally owns YouTube (incidentally, by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and […]
SMX Advanced 2012: Hardcore Analytics
Hardcore Analytics Presentations from SMX Advanced, June 2012 In this session, we get outside the box and look at unique, different and useful ways to drill-down into and get more out of your analytics and tools. [flv:https://searchengineland.com/video_assets/advanced12/ppt/694.flv 364 264] Moderator: Chris Sherman, Search Engine Land Speakers: Rob Bucci, STAT Search AnalyticsRachael Gerson, SEER InteractiveConrad Saam, […]
Live Blogging: Interview with Amit Singhal, Google Fellow
Danny Sullivan and Chris Sherman are on the stage at SMX London to interview Amit Singhal. Amit is a Google Fellow, a honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search Plus Your World, Google’s search experience centered around […]
SMX London Keynote: Google’s Amit Singhal On The Future Of Search & Online Marketing
More than any other time in its existence, Google has been changing up the game for marketers. With co-founder Larry Page taking the reins as CEO, Google has instituted major algorithm shifts, killed products and changed the rules for search marketers. These changes have caused pain for some, but have also created siginficant opportunities for […]
Video: Google’s Susan Wojcicki Keynotes SMX West 2012
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]
Live Blogging the Google (Susan Wojcicki) SMX West Keynote
Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at […]
Google To Join Anti-SOPA “Blackout Day” With Home Page Protest
Google has confirmed to several media outlets (initially CNET) that it will join other prominent websites tomorrow, including Wikipedia, in protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) bills. While Wikipedia has said it will go dark, Google will link to anti-SOPA information on its homepage. Still, that information will be […]
The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose
Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West […]
SMM 2011: Measuring Social Media ROI
Measuring Social Media ROI Presentations from SMX Social Media Marketing, December 2011 Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, […]
SMM 2011: Best Practices & Tools To Maximize Your Social Media Efforts
Best Practices & Tools To Maximize Your Social Media Efforts Presentations from SMX Social Media Marketing, December 2011 As with any type of online marketing, if you really want to get the most from your social media campaigns you’ve got to scale up to reach the maximum number of people possible. And the only effective […]
SMX East 2011: Discussion: Will Retargeting & Remarketing Become Too Creepy?
Discussion: Will Retargeting & Remarketing Become Too Creepy? Presentations from SMX East – NYC, NY, September 2011 Retargeting allows marketers to more precisely craft, optimize and fine-tune search marketing campaigns by observing user behavior and serving ads that closely match intent. But there’s a growing backlash from privacy advocates to severely limit or even ban […]
SMX East 2011: Panda-Proofing Your Content
Panda-Proofing Your Content Presentations from SMX East – NYC, NY, September 2011 Many people were surprised when Google’s Panda update apparently penalized their rankings. Google has made it clear that quality content is key–but what exactly does that mean? And how do you create panda-proof content? This session explores the various types of content sites […]
SMX East 2011: Enterprise SEO
Enterprise SEO Presentations from SMX East – NYC, NY, September 2011 Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations’ to coordinate and integrate their SEO […]
SMX East Keynote: A Conversation With Eli Pariser
Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli Pariser, author of The Filter Bubble, a book in which Pariser argues that search personalization leads to users being unaware of viewpoints and opinions that are different than their own. We […]
Live Blog: “Which Way Google?” At SMX East
Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]
SMX Advanced 2011 Slide Video: Overlooked, Underloved & Unknown Analytics
Overlooked, Underloved & Unknown Analytics Presentations from SMX Advanced, June 2011 All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you can often get much […]
SMX Advanced 2011 Slide Video: Advanced Keyword Research Tools
Advanced Keyword Research Tools Presentations from SMX Advanced, June 2011 Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Advanced-Keyword-Research-Tools.flv 364 264] Moderator: […]
SMX West 2011 Slide Video: A Keynote Conversation with Steven Levy
A Keynote Conversation with Steven Levy Presentations from SMX West, March 2011 Imagine spending two years “embedded” with Google, attending strategy and development meetings, interviewing key people, and closely observing the inner workings of the world’s most popular search engine. That’s exactly the unprecedented access Wired Magazine’s Senior Writer Steven Levy enjoyed while researching his […]
SMX West 2011 Slide Video: Do Not Track & Search Marketing
Do Not Track & Search Marketing Presentations from SMX West, March 2011 These days, we rely heavily on tracking and analytics to craft, optimize and fine-tune our search marketing campaigns. But there’s a growing backlash from privacy advocates to severely limit or even ban common forms of tracking. The US FTC is advocating a “do […]
SMX West 2011 Slide Video: Visual Analytics
Visual Analytics: Conversion Juice For The Whole Brain Presentations from SMX West, March 2011 SEOs are constantly pulling data from analytics programs, keyword research and ranking tools and other tools, but the sheer quantity of numbers can be a challenge to master. A new generation of data visualization tools distill data into images that reveal […]
SMX East 2010 Video: Geoff Donaker Keynote
Keynote Q&A: Geoff Donaker, Chief Operating Officer, Yelp Presentations from SMX East, October 2010 Geoff Donaker talks about the incredible exposure Yelp can offer to local businesses, handling online reputation management issues, the future of location based services and much more. [flv:https://searchengineland.com/video_assets/east10/smx-east-2010-geoff-donaker-keynote.flv 364 204] Moderator: Chris Sherman, Executive Editor, Search Engine Land Speaker: Geoff Donaker, […]
SphinnCon Israel Agenda Now Live
I am really excited to announce we have posted the SphinnCon Israel agenda today. The small SEO/SEM event takes place on Sunday, January 9, 2011 in Jerusalem, Israel. We do have seats available, so if you are going to be in the region or want to plan a vacation out of it, you can register […]
SMX East 2010 Slide Video: YouTube Ads For Fun And Profit
YouTube Ads For Fun And Profit Presentations from SMX East, October 2010 YouTube is either the second or third largest search engine in the world these days, and you’re overlooking a huge potential source of traffic and revenue if you’re not exploring the multitude of ad formats YouTube offers. You can use your existing AdWords […]
SMX East 2010 Slide Video: Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods
Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods Presentations from SMX East, October 2010 Why on earth would manufacturers of consumer packaged goods – typically inexpensive, low-margin commodity items – be interested in search marketing? Because search is uniquely positioned to strengthen brand loyalty, engage community, and even facilitate online […]