Celeste Gonzalez

About Celeste Gonzalez

Celeste Gonzalez is a recognized thought leader in local SEO and testing. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push the boundaries of "traditional SEO." A passionate advocate for advancing the SEO industry, Celeste is a writer, speaker, and judge for the 2024 Search Engine Land Awards. Her expertise extends to content marketing, UX optimization, and split testing. In addition, Celeste serves as a Course Creator for the Local SEO curriculum on the Wix SEO Hub, empowering businesses and professionals with actionable strategies for local search success.