Ever Wanted To Be Siri? Apple Seeks A Writer

By now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries. But who’s the woman behind Siri? Or the man? […]

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Photo.PNGBy now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries.

But who’s the woman behind Siri? Or the man? Or the team? Because there are people, and Apple’s hiring someone.

Spotted via Zach Seward, Apple’s apparently seeking a “Siri Writer.” From the post on LinkedIn:

We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.

After various key qualifications, the post explains that the successful job applicant will:

Develop and write original dialog to support new Siri capabilities; refresh and refine existing Siri dialog.

Work closely with interaction designers in formulating utterances, and in specifying them and their parameters for engineering staff.

Develop a rapid editorial process and workflow for eliciting ideas (from internal, external, and user sources), creating and refining dialog, soliciting internal reviews, getting dialog into production, and learning from user reaction to it.

Ensure the consistency and quality of Siri dialog from all sources.

Help the Siri team evolve Siri as a distinct, recognizable character.

Unfortunately, leaving LinkedIn to find the job posting at the Apple site gives a message that “Sorry — this job is no longer available.”

Siri, will you tell us when you’re hiring again?


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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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