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What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
Reddit introduces AI-powered keyword targeting features
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Reddit adds third-party verification for advertisers
This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
6 new Reddit Ads Manager features to simplify campaign creation and tracking
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Reddit launches new ad format that closely resembles user posts
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
Report: Reddit signs AI content licensing deal with Google
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Article complaining about being outranked on Google being outranked by Reddit
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Reddit shown excessively in Google product review search results, study finds
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
Reddit launches new Conversation Placement ad formats
Carousel Ads and Product Ads are now globally accessible to all advertisers.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
Reddit expands its learning hub with new features, courses and certifications
The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats.
Reddit unveils Ads Manager updates for improved community targeting
The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
Reddit launches AI-powered keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns.
Reddit launches new ad products to boost conversions
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
Reddit is updating its gender identity and ads policies
Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.
5 must-know Reddit Ads tactics for B2B marketers
Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit.
6 new Reddit Ads Manager features
The new features, including automated ad creation and bulk edit improvements, are live today.