Commerce Components by Shopify gives large retailers new ways to use the platform
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
Shopify
Search Engine Land is your source for Shopify news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Shopify is testing a new universal search feature
But the new feature could hurt merchants who decide not to pay to rank higher in results.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google says Shopify sites are in a good crawling state after reports of stalled crawling
Google Search Console's crawl stats report showed Google stopped crawling many Shopify sites last week.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google SERP analysis: PAA appears 10x more than featured snippets
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be reprocessed.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Pricing, deals, and checkout features now live in Microsoft Bing Shopping
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Google extends its shopping integrations to include BigCommerce
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Microsoft partners with Shopify to help retailers expand their reach
Microsoft's updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
SMX Advanced starts today; Tuesday’s daily brief
Plus, why you should prepare for Prime Day even if you’re not an Amazon merchant.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX Report