Amazon
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50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
3 last-minute Amazon optimization tips for the holidays
Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
Webinar: Your winning CTV advertising strategy in 2023
Learn how your business can reach your target audience with connected TV.
Amazon holiday shopping outlook: A guide for advertisers
Amazon marketers should look into 2021 data as soon as possible to get a sense of when to hit the gas on advertising this year.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
6 Amazon marketing strategies to implement in 2022
New sellers continue to flood the channel while existing brands are ramping up their own efforts.
Webinar: Build a unified keyword strategy across Google, Amazon and YouTube
Search behavior differs from platform to platform. Develop a strategy for each.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
Amazon uses its data to undermine third party sellers, EU antitrust action says
The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European Union?
Branding opportunities on Amazon: Not just for retailers anymore
For brands selling on Amazon, it's a no-brainer, but Merkle's Danielle Waller suggests plenty of opportunities in other verticals.
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution.
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.