X (Twitter)
Search Engine Land is your source for X (Twitter) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
X’s surge in traffic for advertisers is fake, report claims
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report.
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
X is launching two new tiers of Premium subscription
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.
X (Twitter) users report new ad format that can’t be blocked or reported
The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
'it’s the only way I can think of to combat vast armies of bots.'
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
X (Twitter) paywalls XPro (TweetDeck)
The move is expected to negatively impact the discoverability of content on X (Twitter).
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
X launches creator ads revenue sharing program
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Twitter didn’t just block unregistered users, it blocked Google Search
While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Twitter introduces mandatory verification for advertisers
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
A small API change broke Twitter services for an hour (now fixed)
Since 11:50am ET, Twitter has been having major issues with its services.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
