Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
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The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Users will start seeing more cause-based ads on their feeds "in the coming weeks."
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
The new "Official" label was announced, and then less than 24 hours later, was removed.
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
The two new features put video at the forefront of how users engage with new and interesting content.
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.