How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
Video
Video search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on video search tactics and strategies to help you implement successful marketing programs.
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
TikTok’s U.S. joint venture could reduce long-term uncertainty for brands
Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
New YouTube Brand Pulse report tracks every brand mention
YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
YouTube to reinstate banned channels: What it means for advertisers
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
TikTok Ads introduces new exclusion lists
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
How to get better results from Meta ads with vertical video formats
Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
3 YouTube Ad formats you need to reach and engage viewers in 2025
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.
Google overhauls ad policies for CTV and PETs
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
TikTok takes U.S. ban challenge to the Supreme Court
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
The future of keyword targeting
Leverage your existing search expertise on a new performance marketing platform.
What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Google Ads Introduces New Masthead Format Requirements Page
Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.