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Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.