Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
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Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Attend this webinar to get a jump start into the new year.
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Brands can serve ad packages during cultural moments alongside 'the most relevant and engaging' video content on YouTube.
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
YouTube has been a major player in marketing for a while, and this year was no exception.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
A handful of automated tools from Google will help publishers get a better view of their video inventory.
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
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