TikTok
TikTok is a social media platform that allows users to create short videos using music, effects, and other engagement features. It was released in 2016 and is owned by the Chinese company ByteDance Ltd.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
TikTok expands monetization opportunities and rewards for creators
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement
TikTok gives users enhanced data control for Digital Markets Act compliance
The app is giving users more say over how their data, such as profile information, is shared with other platforms.
TikTok launches monthly trends round-up series, including content tips
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok's AI-powered virtual assistant when working on creatives.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Google showing TikTok videos in featured snippets, SGE
TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
TikTok pilots 30-minute video uploads for select users
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.
TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
TikTok launches new tool to provide more insight into how ads drive conversions
Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
TikTok is piloting 15-minute video upload limits for select users
Creators were previously only able to upload videos with a maximum time limit of 10 minutes.
TikTok set to trial ad-free subscription for $4.99
The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.
TikTok launches AI-powered creative assistant to streamline ad creation process
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.
TikTok testing displaying links to Google search results
TikTok is showing links to conduct a search at Google Search.
TikTok launches new tool for improved insight into customer journey
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.
TikTok rolls out new label for AI-generated content
The platform also plans to start automatically labelling content it detects may have been created or edited using AI.
TikTok quietly adds Wikipedia snippets to its search results
Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
TikTok search ads are here
TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
TikTok pilots new ad-targeting tech that offers improved data security
The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws.
TikTok launches text posts
Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.