TikTok
TikTok is a social media platform that allows users to create short videos using music, effects, and other engagement features. It was released in 2016 and is owned by the Chinese company ByteDance Ltd.
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Why the For You Page deserves SEO attention
Your branded search traffic has a backstory. Social feeds shape demand and brand preference that last-click reporting can miss.
TikTok SEO: How to optimize for search and the For You Page
Let's take a look at TikTok SEO, and how you can apply classic search engine optimization tactics to rank higher in TikTok search results and on Google.
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
TikTok statistics you need to know
Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.
Most followed accounts on social media (Instagram, X, YouTube & TikTok)
See the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
TikTok launches AI-powered ad options for entertainment marketers
TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.
TikTok’s U.S. joint venture could reduce long-term uncertainty for brands
Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
$14 billion deal keeps TikTok alive in U.S.
TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.
How to use TikTok Creator Search Insights to find content opportunities
Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.
Trump gives TikTok until Dec. 16 to secure U.S. buyer
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
TikTok’s U.S. future rests on Trump–Xi meeting this week
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
TikTok limits posts to five hashtags
Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.
TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.
TikTok building new U.S. app ahead of expected sale
TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.
Trump grants TikTok another 90-day lifeline as sale talks stall
President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences.
New TikTok AI tools let you generate branded videos from images, text
TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.
Trump likely will delay TikTok ban again
TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.
TikTok launches $1 million ad credit program to boost U.S. small businesses
TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.
TikTok Ads introduces new exclusion lists
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
Trump extends TikTok sale/shutdown deadline by another 75 days
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.
Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
Elon Musk eyes TikTok as Supreme Court decision nears
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
TikTok takes U.S. ban challenge to the Supreme Court
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.