Microsoft
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Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Microsoft Performance Max import updates
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
LinkedIn matched audiences: How to get started
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
4 new useful LinkedIn Ads features
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Microsoft has just introduced Multimedia Ads
The new ad formats are shown in mainline and sidebar positions and will not replace text ads.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Microsoft Ads (again) extends RSA migration to Feb. 2023
The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make the switch.
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.