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The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization.
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization.
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.