Microsoft
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What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
Microsoft FY23 Q2 earnings look promising, despite mass layoffs
Revenue increased 2% in the midst of ChatGPT, mass layoffs, and ad growth strategies.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
Microsoft, BigCommerce team up to launch new marketplace Ads and Listings
The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
New Microsoft Store Ads promote desktop apps on Windows devices
App developers will also be able to review performance reports and optimize campaigns for increased user engagement.
Microsoft to add ChatGPT features to Bing Search
Microsoft wouldn't comment, but this feature could launch in the next couple of months.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
Microsoft now requires verification for UK Financial Services advertisers
Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
4 new Microsoft features, and 5 other December updates
Some of the updates, announced earlier this year, have been expanded into new markets.
LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Microsoft Performance Max import updates
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.