Microsoft
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How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
Fabrice Canel retires from Microsoft Bing after legendary career
Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.
Microsoft expands Performance Max testing with new experiment types
Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Microsoft Ads launches Product Explorer for catalog insights
Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Microsoft Clarity citations dashboard rolls out
The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft: AI answers need a smarter search index
AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.
Bing Webmaster Tools teases new AI reporting updates
These include citation share, grounding query intent, and GEO-focused recommendations.
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
How to reduce cost-per-hire with LinkedIn recruitment campaigns
Attract qualified, ready-to-move candidates using intent signals, pre-qualification, and funnel segmentation — without wasting budget.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
LinkedIn updates feed algorithm with LLM-powered ranking and retrieval
The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Microsoft Ads launches self-serve negative keyword lists for PMax
Shared exclusion lists now work across campaigns or accounts, with CSV export and match types handled like standard Search.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
Microsoft Advertising adds a multi image creative to Shopping ads
Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.
Microsoft rolls out applied Performance Max learning path
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.
Bing Webmaster Tools officially adds AI Performance report
New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Microsoft rolls out multi-turn search in Bing
Bing's new multi-turn search is now global. As you scroll, a Copilot box appears at the bottom so follow-ups build on the last query.
Bing Webmaster Tools testing new AI Performance report
Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement