Microsoft
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Microsoft expands retail media with two major ad offerings
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Microsoft reverts Bing Image Creator update amid complaints
Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.
Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely."
LinkedIn tests personal post boost option
LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Top 4 PPC tactics to try in 2025
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
Microsoft expands Copilot AI-powered advertising capabilities
Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.
LinkedIn rolls out post boosting for Lead Generation
LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
LinkedIn expands video ad options and enhances automated campaigns
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.
Microsoft working on simplifying Bing
Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.
LinkedIn Message Ads: Everything you need to know
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Bing testing new generative search experience
Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout."
Microsoft Advertising introduces Performance Max brand lists
Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Report: LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.