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Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Bing testing new generative search experience
Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout."
Microsoft Advertising introduces Performance Max brand lists
Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Report: LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Prompt injection added to Bing Webmaster Guidelines
The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
LinkedIn drops user targeting based on Groups data
LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
LinkedIn Ads launches dynamic UTMs for campaign tracking
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google's PMax.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.