Microsoft
Search Engine Land is your source for Microsoft & Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.
Quality rater and algorithmic evaluation systems: Are major changes coming?
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
Bing adds AI-generation captions to some search result snippets
This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Microsoft updates email notification process for ad disapprovals
The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
Alternative facts? Google denies rushing out Bard at trial
Google yesterday tried to rewrite history, claiming Bard wasn't rushed out to upstage Microsoft. But facts aren't on Google's side here.
How to improve PPC campaign performance: A checklist
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.
Microsoft relaunches pubCenter, its Google AdSense alternative
The all new pubCenter pilot program, which is actually a 15-year-old Microsoft product, is now open but only to U.S. businesses.
Microsoft Search and News Advertising revenue up 10% in Q3
The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
LinkedIn to give Collaborative Articles more reach in search
While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'
Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
LinkedIn unveils AI-powered tool that can create optimized ads in minutes
Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes.
6 Microsoft Audience Ads product updates
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.
Offline conversion tracking to boost lead gen strategies
Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
Microsoft CEO: AI will make Google more dominant
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
ChatGPT Browse with Bing returns after being disabled 3 months ago
This was disabled related to ChatGPT using content from content behind a paywall.
Microsoft Advertising Network for retail launches in the US
The network has been designed to help start generating retail media revenue faster.
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
Microsoft adds controls to disallow content in Bing Chat
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
Bing Chat rolling out personalized answers
Today at the Microsoft AI event Bing Chat showed off some new memory search features.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
Bing explains the new Sitemap Index Coverage report
After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.
Bing Webmaster Tools disavow link tool is going away
After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
Wix adds IndexNow support for faster indexing
Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
Microsoft Audience Ads announces new AI bid strategies and market expansion
The tech giant is now serving ads to 187 countries around the world.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.