OpenAI
Search Engine Land is your source for OpenAI news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
OpenAI brings visual ads and expanded measurement to ChatGPT
OpenAI is expanding ChatGPT Ads with visual formats, third-party measurement and new brand suitability tools.
ChatGPT adds virtual try-on for clothes and accessories
Shoppers can now visualize clothing and accessories on themselves and save products for later without leaving ChatGPT
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting
ChatGPT Ads now offer faster product campaign creation, deeper conversion reporting and expanded access across Southeast Asia.
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
OpenAI is turning ChatGPT ads into conversations
OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.
ChatGPT / OpenAI statistics: How many people use ChatGPT?
From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Study: ChatGPT ads appear on 26% of commercial prompts
New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
OpenAI appears to be building chatbot-native ads that launch AI agents
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
ChatGPT gains access to Yelp reviews, ratings, and photos
Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
OpenAI sets Aug. 9 end date for ChatGPT Atlas
Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more
OpenAI also said ChatGPT Ads are live in Japan and South Korea.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
OpenAI confirms conversion-focused ads are coming to ChatGPT
The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.