OpenAI
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OpenAI sets Aug. 9 end date for ChatGPT Atlas
Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more
OpenAI also said ChatGPT Ads are live in Japan and South Korea.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
OpenAI confirms conversion-focused ads are coming to ChatGPT
The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Adthena launches ChatGPT ads intelligence platform
Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Query fan-out optimization guide: How to rank in AI searches
Want to optimize your content for fan-out queries? Learn how to find sub-queries, create multi-intent content, and format it for AI search visibility.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
ChatGPT enables location sharing for more precise local responses
This should result in better local responses from OpenAI's ChatGPT.
AI agents and agentic AI vs. traditional automation
Not sure when to use automation vs AI agents or agentic AI? This guide helps enterprise teams choose based on control, risk, and impact.
How to build a custom GPT for business (that your team actually uses)
Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
ChatGPT ads are coming — here’s how you should prepare now
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
ChatGPT ads expand as more brands and trigger patterns emerge
Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.
OpenAI says ChatGPT ads can be ‘additive’ if done right
OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.