sel logo

Articles
Guides
Tools
Resources
Events
Join Our Community

Search the Search Engine Land site

Search scope

All

Webinars

White Papers

Intelligence Reports

Search the Search Engine Land site

Search scope

All

Webinars

White Papers

Intelligence Reports

Check my site's SEO

Popular→SEO→PPC→AI→Content & Strategy→

ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure

Oct 15, 2026

Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators

Oct 15, 2026

Google Ads introduces channel prioritization and budget allocation controls

Oct 14, 2026

Meta introduces new brand advertising formats across Facebook and Instagram

Oct 15, 2026

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Oct 19, 2026

Why the For You Page deserves SEO attention

Oct 19, 2026

AI and local search: The new rules of visibility in 2027

Oct 19, 2026

The latest jobs in search marketing

Oct 16, 2026

Google Local Services Ads removes featured professionals

Oct 19, 2026

How to measure Google Demand Gen against the right goals

Oct 19, 2026

The latest jobs in search marketing

Oct 16, 2026

Google Ads extends Demand Gen cost adjustments from 3 weeks to 60 days

Oct 16, 2026

AI and local search: The new rules of visibility in 2027

Oct 19, 2026

How entity confusion can hurt your brand’s AI visibility

Oct 15, 2026

Your brand can win the mention and lose the citation

Oct 14, 2026

What language should you track AI prompts in?

Oct 14, 2026

Content pruning case study: Cutting 33% of pages that drove just 3% of clicks

Oct 19, 2026

Human experience is your content’s biggest differentiator

Oct 16, 2026

Why gated content is the enemy of AI search

Oct 13, 2026

Your AI content watermark isn’t what Google is looking for

Sep 25, 2026

Top Categories

SEO→Google→PPC→Google Ads→Content→Google SEO→Link building→Apple→View All Articles

What Is SEO – Search Engine Optimization?

Sep 23, 2024

What is PPC – Pay-Per-Click marketing?

Feb 1, 2023

How to create SEO-friendly URLs

Oct 9, 2026

SEO for plumbers: How to rank higher and get more customers

Oct 7, 2026

Impact of bad responses in Google Reviews

Oct 12, 2026

How to develop your brand’s tone of voice (Examples + template)

Oct 12, 2026

Channel icon: How to stand out in YouTube search results

Oct 12, 2026

YouTube Studio: How to grow views, subs, and retention

Oct 12, 2026

Performance Max (PMax) Google Ads campaigns explained

May 14, 2026

BOFU keywords: The search terms that drive marketing success and profit

Aug 21, 2025

Organic search vs paid search: Which should you choose?

Jul 10, 2025

Retargeting: How brands stay top of mind after you bounce

Jun 26, 2025

Impact of bad responses in Google Reviews

Oct 12, 2026

Does your website need an llms.txt file? + How to create one

Oct 6, 2026

What is generative AI and how does it work?

Sep 30, 2026

ChatGPT is using Google Search – We tested it

Sep 30, 2026

How to develop your brand’s tone of voice (Examples + template)

Oct 12, 2026

23 content marketing examples that drive results in 2026

Oct 9, 2026

10 ways to create helpful content + examples and checklist

Oct 9, 2026

How to write a blog post: The definitive guide

Oct 8, 2026

Top Categories

SEO→SEO Guides→AI SEO→AI SEO Guides→Content→Local→Technical optimization→YouTube→View All Guides

Keyword Intelligence→Competitive Analysis→Rank Tracking→Site & Link Analysis→

Keyword Research ToolDiscover valuable keywords from the 26.6B terms people actually search for.Keyword GeneratorFind keyword ideas based on seed terms to guide your content strategy.Keyword Difficulty CheckerAssess ranking difficulty and identify low hanging fruit targetable keywords.Keyword Rank CheckerMonitor keyword rankings and your growth in the SERPs across 100+ geographies.Ecommerce Keyword ToolFind product-focused keywords that drive purchase intent and conversions.

Competitor Analysis ToolDiscover your competitors' top keywords, backlinks, and traffic sources instantly.AI Visibility CheckerSee if AI recommends your brand when users search your category.Google Ads Competitor AnalysisSee competitors' paid search strategies, ad copy, and estimated budgets.Website Traffic CheckerAnalyze website traffic patterns and performance metrics for any domain.SEO Competitor AnalysisAnalyze competitors' organic strategies, rankings, and content gaps.

Website Rank TrackerTrack your website's overall search visibility and ranking trends over time.Google Rank CheckerCheck exactly where your pages rank in Google for any target keyword.Reddit Traffic FinderFind Reddit discussions driving traffic and identify engagement opportunities.

SERP CheckerAnalyze any SERP to see ranking factors and what it takes to hit #1.Backlink ResearchReview any site's backlink profile and identify link-building opportunities.Website Authority CheckerCheck your site's Authority Score to understand your domain strength.

Webinars

Live training sessions with industry experts for latest strategies and tactics.

White Papers

In-depth industry research and comprehensive analysis reports.

Intelligence Reports

Data-driven insights and market intelligence for strategic planning.

Advertising Glossary

Essential terms and definitions every marketer should know.

The latest news and insights delivered right to your inbox

Get your daily recap of the hottest search news, advice, and trends.

SMX Master Classes→SMX Advanced→SMX Next→Awards→Semrush Spotlight→

AI Brand Visibility with Jessica Bowman (NEW!)

Available on-demand!

Optimizing Content For AI with Carolyn Shelby (NEW!)

Available on-demand!

Complete October 2026 Lineup

Available on-demand!

SMX Advanced | March 17-19, 2027 | San Diego

Registration is open!

SMX Next | November 18, 2026 | Online

Register for free!

The 2026 entry period is closed!

The judges are hard at work evaluating all of this year's submissions. Finalists will be announced on Search Engine Land on October 19. Winners will be announced on October 26. Stay tuned!

Meet The 2025 Winners

Check out the 19 winners from the 2025 campaign.

Meet The 2025 Winners

Spotlight by Semrush

Join 1000+ senior leaders in London to master SEO & AI search

AJ Kohn

Connect

About AJ Kohn

Free daily

Get the newsletter 60k+ search marketers rely on.

No spam. Unsubscribe anytime.

Curious what's driving your competitors' traffic?

Check any site's monthly traffic, top pages, and where its visitors come from.

Check their traffic 7 days free. No credit card required.

Webinar

Cross-channel SEO: How one conversation fuels brand visibility everywhere

Report

Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Whitepaper

Agentic AI at work

Get the newsletter search marketers rely on.

Topics

SEO
PPC
Platforms
All topics

Our events

Search Marketing Expo - SMX
MarTech

Semrush

Semrush coupon
Semrush offer

About

About us
Contact
Privacy
Terms
AI policy
Marketing opportunities
Staff

Facebook
X (formerly Twitter)
LinkedIn
Newsletters
RSS
YouTube

Add as Preferred Source

Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.