X (Twitter) statistics: How many people use X?
Analysis and data of users on the popular social media platform, X (Twitter).
The first tweet was sent by Jack Dorsey (Twitter’s CEO) on March 21, 2006. It took 3 years, 2 months, and 1 day to reach the milestone of having one billion total tweets on the platform.
Twitter went public in November 2013. At that time, Twitter had around 200 million users.
Elon Musk bought Twitter for $44 billion to take it private. Since then, a lot of changes have followed, including rebranding to X.
Today, X/Twitter is among the top 10 most popular social media platforms in the United States. And boasts 561 million users worldwide.
You’ll find out the latest information on X/Twitter demographics and usage data on this page.
Important X/Twitter statistics
- X/Twitter currently has 561 million active users
- More than 132 million daily users worldwide access X/Twitter daily
- X/Twitter is most popular among users aged 18-29 in the US
- Worldwide, men use X/Twitter more than women.
- Annual X/Twitter advertising revenue hit an estimated $1.94 billion in 2024.
- 1,000 employees work at X/Twitter
X/Twitter monthly active users
This section provides an overview of Twitter’s overall user base.
- According to recent data, X/Twitter has an estimated 561 million monthly active users as of July 2025, that’s down from the reported 586 million in July 2024.
- According to eMarketer, X/Twitter has 56.1 million monthly active users in the US alone.
Sources: DataReportal, eMarketer
X/Twitter daily active users
Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which is defined as the number of logged accounts that were identified by Twitter and were able to show ads.
Since Twitter’s acquisition by Elon Musk, there have been irregular updates on Twitter usage as the company is no longer public and no longer shares regular usage metrics with the public.
- According to the latest data, X/Twitter has 132 million daily active users across iOS and Android mobile apps in June 2025, showing a 15.2% year-over-year decrease.
- X/Twitter as a private company claims to have “200 to 250 million” daily active users across the world as of 2023.
Sources: TechCrunch, Mashable
X/Twitter user growth
As a public company, Twitter has regularly shared a number of monetizable daily active Twitter users worldwide. But since the acquisition and uncertainty around X/Twitter usage, we have limited recent data.
Here are some major growth milestones of Twitter’s user base since 2017:
| Date | Daily active users worldwide |
|---|---|
| Q1 2017 | 109 million |
| Q2 2017 | 110 million |
| Q3 2017 | 114 million |
| Q4 2017 | 115 million |
| Q1 2018 | 120 million |
| Q2 2018 | 122 million |
| Q3 2018 | 124 million |
| Q4 2018 | 126 million |
| Q1 2019 | 134 million |
| Q2 2019 | 139 million |
| Q3 2019 | 145 million |
| Q4 2019 | 152 million |
| Q1 2020 | 166 million |
| Q2 2020 | 186 million |
| Q3 2020 | 187 million |
| Q4 2020 | 192 million |
| Q1 2021 | 199 million |
| Q2 2021 | 206 million |
| Q3 2021 | 211 million |
| Q4 2021 | 217 million |
| Q1 2022 | 229 million |
| Q2 2022 | 237.8 million |
| October 2022* | 257.8 million |
| November 2022* | 259.4 million |
| September 2023* | 225 million (revised – 245 million) |
Sources: Statista, X/Twitter, Mashable
How popular is X/Twitter compared to other social networks?
As of July 2025, X/Twitter is ranked as the 15th most popular social networking platform worldwide (ranked by number of users).
According to a recent survey, 29.1% of worldwide internet users aged 16+ claim to have used X/Twitter at least once in the past month.
Source: DataReportal
Twitter users by country
Since Twitter originally launched in the US, the largest number of users also happens to be from their country of origin. However, Twitter is quickly penetrating international markets. In fact, a good chunk of Twitter’s recent growth is happening outside of the US.
In Asia, Japan, India and Indonesia are leading the way with the largest number of Twitter. Combined, they’re already bigger than Twitter’s entire US audience.
In total, there are 9 countries with a X/Twitter user base of over 15 million in each, including the United Kingdom, Turkey, Brazil, Mexico, Saudi Arabia.
Here’s the breakdown of the top fifteen countries that use X/Twitter the most:
| Country | Users |
|---|---|
| USA | 108.03 million |
| Japan | 71.03 million |
| India | 24.52 million |
| Indonesia | 23.76 million |
| UK | 20.32 million |
| Turkey | 18.49 million |
| Brazil | 17.59 million |
| Mexico | 16.76 million |
| Saudi Arabia | 15.37 million |
| Thailand | 13.92 million |
| Germany | 13.58 million |
| France | 13.29 million |
| Hong Kong | 12.19 million |
| Spain | 10.21 million |
| South Korea | 10.11 million |
Source: DataReportal
Most popular Twitter accounts
With over 500 million users, it’s not easy to amass a massive following on the platform.
Yet, certain political leaders, celebrities, entrepreneurs, and brands have amassed a following of over 50 million.
Here is the current list of the top 10 X/Twitter accounts with the most followers:
| Profile | Followers |
|---|---|
| Elon Musk | 226.3 million |
| Barack Obama | 130.6 million |
| Christian Ronaldo | 115.7 million |
| Donald Trump | 109.3 million |
| Narendra Modi | 109.0 million |
| Justin Bieber | 108.8 million |
| Rihanna | 107.5 million |
| Katy Perry | 104.3 million |
| Taylor Swift | 93.6 million |
| NASA | 87.9 million |
Source: Statista
Twitter user demographics
Gender demographics
63.8% of X/Twitter users are male. 36.1% are female.
As the data shows, X/Twitter users are predominantly men. While other social networking sites such as Instagram or LinkedIn report more equal distribution, with 46.3% and 43.3% share of female users, respectively.
Source: DataReportal
Age demographics
Twitter’s audience is dominated by younger users. In fact, 58.38% of users are between 18 and 34 years old.
Here’s the complete breakdown of X/Twitter users by age group:
| Age group | Share |
|---|---|
| 18-24 | 28.8% |
| 25-34 | 29.58% |
| 35-44 | 17.88% |
| 45-54 | 11.47% |
| 55-64 | 7.45% |
| 65+ | 4.83% |
Source: Similarweb
Why people use X/Twitter
X/Twitter is predominantly used for getting the news. Other commonly reported activities on the platform include researching brands, looking for entertaining content.
Here’s the complete list of commonly reported activities on Twitter among users aged 16-64 worldwide:
| Activity | Share of respondents |
|---|---|
| Keep up to date with news and current events | 59.7% |
| Follow or research brands and products | 37.8% |
| Look for funny or entertaining content | 35.4% |
| Post or share photos or videos | 27.6% |
| Message friends and family | 18.7% |
Source: DataReportal
Time spent on X/Twitter per day
According to the company announcement, the average X/Twitter user spends 32 minutes per day on the platform.
According to eMarketer estimates, the average user aged 18+ in the US spends 34.1 minutes per day on X/Twitter.
On average, Android users of X/Twitter spent 29 minutes per day on the app in May 2025.
Sources: X/Twitter, eMarketer, DataReportal
X/Twitter by the money
During the first round of funding in 2007, Twitter was valued at $220,000. Over the next few years, it showed an exponential growth in valuation, reaching $9.25 billion in mid 2011.
During Twitter’s IPO in 2013, it valued itself at $14.2 billion. As a public company, Twitter had an all-time high market cap of $61.5 billion in February 2021.
Elon Musk bought Twitter for $44 billion in October 2022.
X/Twitter has recently obtained a $44 billion valuation, up from $19 billion from the earlier reported employee stock plan.
X/Twitter revenue is made of advertising revenue and subscription fees.
Sources: Pitchbook, CompaniesMarketCap, The New York Times, Fortune, Financial Times
Twitter revenue by year
In 2025, the company is estimated to bring in $2.26 billion in advertising revenue, a 16.5% increase compared to 2024.
Here are the exact numbers:
| Year | Advertising revenue |
|---|---|
| 2021 | 4.46 billion |
| 2022 | 4.14 billion |
| 2023 | 2.00 billion |
| 2024 | 1.94 billion |
| 2025 | 2.26 billion |
Twitter registered $5.01 billion in annual revenue as a public company in 2021.
Here’s a full year-by-year breakdown of Twitter’s revenue:
| Year | Revenue |
|---|---|
| 2010 | 28 million |
| 2011 | 106 million |
| 2012 | 317 million |
| 2013 | 665 million |
| 2014 | 1.4 billion |
| 2015 | 2.22 billion |
| 2016 | 2.53 billion |
| 2017 | 2.44 billion |
| 2018 | 3.04 billion |
| 2019 | 3.5 billion |
| 2020 | 3.71 billion |
| 2021 | 5.08 billion |
How many employees does Twitter have?
X/Twitter currently has around 1,000 full-time employees.
Before Elon Musk Twitter’s acquisition, the company had 7,500 employees in December 2021.
According to PayScale, employees have an average base salary of $122,000.
Sources: Business Insider, Statista, Payscale
What comes after X?
X/Twitter’s shrinking daily active users and sharp drop in ad revenue since the acquisition raise a fair question: where else should you be spending your time? Our guide to new social media platforms breaks down which emerging networks are gaining traction and whether they deserve a spot in your strategy.
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