X (Twitter) statistics: How many people use X?

The first tweet was sent by Jack Dorsey (Twitter’s CEO) on March 21, 2006. It took 3 years, 2 months, and 1 day to reach the milestone of having one billion total tweets on the platform.

Twitter went public in November 2013. At that time, Twitter had around 200 million users.

Elon Musk bought Twitter for $44 billion to take it private. Since then, a lot of changes have followed, including rebranding to X.

Today, X/Twitter is among the top 10 most popular social media platforms in the United States. And boasts 561 million users worldwide.

You’ll find out the latest information on X/Twitter demographics and usage data on this page.

Important X/Twitter statistics

• X/Twitter currently has 561 million active users
• More than 132 million daily users worldwide access X/Twitter daily
• X/Twitter is most popular among users aged 18-29 in the US
• Worldwide, men use X/Twitter more than women.
• Annual X/Twitter advertising revenue hit an estimated $1.94 billion in 2024.
• 1,000 employees work at X/Twitter

X/Twitter monthly active users

This section provides an overview of Twitter’s overall user base.

• According to recent data, X/Twitter has an estimated 561 million monthly active users as of July 2025, that’s down from the reported 586 million in July 2024.
  
  
  
• According to eMarketer, X/Twitter has 56.1 million monthly active users in the US alone.
  
  

Sources: DataReportal, eMarketer

X/Twitter daily active users

Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which is defined as the number of logged accounts that were identified by Twitter and were able to show ads.

Since Twitter’s acquisition by Elon Musk, there have been irregular updates on Twitter usage as the company is no longer public and no longer shares regular usage metrics with the public.

• According to the latest data, X/Twitter has 132 million daily active users across iOS and Android mobile apps in June 2025, showing a 15.2% year-over-year decrease.
  
  
  
• X/Twitter as a private company claims to have “200 to 250 million” daily active users across the world as of 2023.

Sources: TechCrunch, Mashable

X/Twitter user growth

As a public company, Twitter has regularly shared a number of monetizable daily active Twitter users worldwide. But since the acquisition and uncertainty around X/Twitter usage, we have limited recent data.

Here are some major growth milestones of Twitter’s user base since 2017:

Date	Daily active users worldwide
Q1 2017	109 million
Q2 2017	110 million
Q3 2017	114 million
Q4 2017	115 million
Q1 2018	120 million
Q2 2018	122 million
Q3 2018	124 million
Q4 2018	126 million
Q1 2019	134 million
Q2 2019	139 million
Q3 2019	145 million
Q4 2019	152 million
Q1 2020	166 million
Q2 2020	186 million
Q3 2020	187 million
Q4 2020	192 million
Q1 2021	199 million
Q2 2021	206 million
Q3 2021	211 million
Q4 2021	217 million
Q1 2022	229 million
Q2 2022	237.8 million
October 2022*	257.8 million
November 2022*	259.4 million
September 2023*	225 million (revised – 245 million)

Sources: Statista, X/Twitter, Mashable

How popular is X/Twitter compared to other social networks?

As of July 2025, X/Twitter is ranked as the 15th most popular social networking platform worldwide (ranked by number of users).

According to a recent survey, 29.1% of worldwide internet users aged 16+ claim to have used X/Twitter at least once in the past month.

Source: DataReportal

Twitter users by country

Since Twitter originally launched in the US, the largest number of users also happens to be from their country of origin. However, Twitter is quickly penetrating international markets. In fact, a good chunk of Twitter’s recent growth is happening outside of the US.

In Asia, Japan, India and Indonesia are leading the way with the largest number of Twitter. Combined, they’re already bigger than Twitter’s entire US audience.

In total, there are 9 countries with a X/Twitter user base of over 15 million in each, including the United Kingdom, Turkey, Brazil, Mexico, Saudi Arabia.

Here’s the breakdown of the top fifteen countries that use X/Twitter the most:

Country	Users
USA	108.03 million
Japan	71.03 million
India	24.52 million
Indonesia	23.76 million
UK	20.32 million
Turkey	18.49 million
Brazil	17.59 million
Mexico	16.76 million
Saudi Arabia	15.37 million
Thailand	13.92 million
Germany	13.58 million
France	13.29 million
Hong Kong	12.19 million
Spain	10.21 million
South Korea	10.11 million

Source: DataReportal

Most popular Twitter accounts

With over 500 million users, it’s not easy to amass a massive following on the platform.

Yet, certain political leaders, celebrities, entrepreneurs, and brands have amassed a following of over 50 million.

Here is the current list of the top 10 X/Twitter accounts with the most followers:

Profile	Followers
Elon Musk	226.3 million
Barack Obama	130.6 million
Christian Ronaldo	115.7 million
Donald Trump	109.3 million
Narendra Modi	109.0 million
Justin Bieber	108.8 million
Rihanna	107.5 million
Katy Perry	104.3 million
Taylor Swift	93.6 million
NASA	87.9 million

Source: Statista

Twitter user demographics

Gender demographics

63.8% of X/Twitter users are male. 36.1% are female.

As the data shows, X/Twitter users are predominantly men. While other social networking sites such as Instagram or LinkedIn report more equal distribution, with 46.3% and 43.3% share of female users, respectively.

Source: DataReportal

Age demographics

Twitter’s audience is dominated by younger users. In fact, 58.38% of users are between 18 and 34 years old.

Here’s the complete breakdown of X/Twitter users by age group:

Age group	Share
18-24	28.8%
25-34	29.58%
35-44	17.88%
45-54	11.47%
55-64	7.45%
65+	4.83%

Source: Similarweb

Why people use X/Twitter

X/Twitter is predominantly used for getting the news. Other commonly reported activities on the platform include researching brands, looking for entertaining content.

Here’s the complete list of commonly reported activities on Twitter among users aged 16-64 worldwide:

Activity	Share of respondents
Keep up to date with news and current events	59.7%
Follow or research brands and products	37.8%
Look for funny or entertaining content	35.4%
Post or share photos or videos	27.6%
Message friends and family	18.7%

Source: DataReportal

Time spent on X/Twitter per day

According to the company announcement, the average X/Twitter user spends 32 minutes per day on the platform.

According to eMarketer estimates, the average user aged 18+ in the US spends 34.1 minutes per day on X/Twitter.

On average, Android users of X/Twitter spent 29 minutes per day on the app in May 2025.

Sources: X/Twitter, eMarketer, DataReportal

X/Twitter by the money

During the first round of funding in 2007, Twitter was valued at $220,000. Over the next few years, it showed an exponential growth in valuation, reaching $9.25 billion in mid 2011.

During Twitter’s IPO in 2013, it valued itself at $14.2 billion. As a public company, Twitter had an all-time high market cap of $61.5 billion in February 2021.

Elon Musk bought Twitter for $44 billion in October 2022.

X/Twitter has recently obtained a $44 billion valuation, up from $19 billion from the earlier reported employee stock plan.

X/Twitter revenue is made of advertising revenue and subscription fees.

Sources: Pitchbook, CompaniesMarketCap, The New York Times, Fortune, Financial Times

Twitter revenue by year

In 2025, the company is estimated to bring in $2.26 billion in advertising revenue, a 16.5% increase compared to 2024.

Here are the exact numbers:

Year	Advertising revenue
2021	4.46 billion
2022	4.14 billion
2023	2.00 billion
2024	1.94 billion
2025	2.26 billion

Twitter registered $5.01 billion in annual revenue as a public company in 2021.

Here’s a full year-by-year breakdown of Twitter’s revenue:

Year	Revenue
2010	28 million
2011	106 million
2012	317 million
2013	665 million
2014	1.4 billion
2015	2.22 billion
2016	2.53 billion
2017	2.44 billion
2018	3.04 billion
2019	3.5 billion
2020	3.71 billion
2021	5.08 billion

Sources: eMarketer, Investing

How many employees does Twitter have?

X/Twitter currently has around 1,000 full-time employees.

Before Elon Musk Twitter’s acquisition, the company had 7,500 employees in December 2021.

According to PayScale, employees have an average base salary of $122,000.

Sources: Business Insider, Statista, Payscale

What comes after X?

X/Twitter’s shrinking daily active users and sharp drop in ad revenue since the acquisition raise a fair question: where else should you be spending your time? Our guide to new social media platforms breaks down which emerging networks are gaining traction and whether they deserve a spot in your strategy.