Keyword Generator Tool

What is a keyword generator tool for?

Summary: A keyword generator tool generates additional keyword ideas from a database, to instantly produce a list of keywords related to your seed keyword. It provides insights for each keyword, such as ranking difficulty, average monthly search volume, and cost per click. 

It’s a handy tool for digital marketing and SEO because it eliminates the guesswork of knowing the keywords your audience is searching for, helping you decide which keywords are worth creating content around. 

How our free keyword generator tool works

Ready to get tons of helpful keyword ideas with the click of a button? Let’s walk through how to use our keyword generator tool. 

Type in your target keyword to the search bar

Focus on a keyword related to your brand, industry, or niche. 

A great way to avoid “wasting” any of your 10 free daily keyword generator searches is to create a dream list of keywords you’d love to rank for. These are usually broader, high-level terms that act as “umbrella” keywords. They encompass many longer-tail variations that can inspire your content or SEO strategy. 

The keyword generator will identify the longer-tail variations, which means less work for you. 

Evaluate keyword data and metrics

Review your keyword search results and consider how they can contribute to your SEO or marketing strategy. From the image above, you can see that each keyword comes with metrics on: 

• Volume: The keyword’s estimated number of monthly searches 
• KD %: How hard it will be to rank for the keyword (on a scale from 0-100, with 100 being the hardest)
• CPC: Cost per click, meaning how much other brands are paying to get display ads for the keyword
• # of results: The total number of search results on Google related to the keyword
• Search trend: How search volume for each keyword has fluctuated over a period of time

Use these metrics as a guide for your keyword research, not the final word on what to target. 

For instance, you might notice that “dog toy breeds” has a high difficulty rank rating, leading you to consider skipping it. However, if it’s highly relevant to your brand or niche, don’t shy away from it. 

Instead, double down by creating related content and focusing on longer, more in-depth, authoritative pieces to strengthen your authority on the topic and improve your chances of ranking.

Filter and group keywords by pillar topics

Just because a keyword is on the list doesn’t mean it’s necessarily a good one for you to focus on. 

For example, the keyword “dog in toy” is actually a shortened query for “dog in toy story.” If you’re trying to rank for dog toys, this keyword isn’t the best fit since people want to know about a dog in a kid’s movie, not learn about dog toys. 

On the other hand, the list shows you some of the top types of dog toys people are searching for. You could make pillar topics out of “indestructible dog toys,” “interactive dog toys,” and “rare beauty dog toys.” Then, take other keywords and see if they fit under these categories. For example, “robot dog toy” may fall under “interactive dog toys,” or “dog puzzle toys” may fall under “indestructible dog toys.” 

Organizing your keywords by themed topics will help ensure you don’t let any opportunities fall through the cracks.

Drill down on longer-tail keywords

Once you’ve identified your main pillar topics and related branch topics, use the keyword tool to gather deeper insights. The goal is to expand each pillar topic with relevant branch topics that align with what your potential customers are searching for. 

This approach lays the foundation for a comprehensive content strategy that can be utilized across multiple marketing channels, like PPC, blog posts, and social media campaigns.

For instance, the keyword “indestructible dog toys” can lead to longer-tail topics like “indestructible stuffed dog toys for aggressive chewers,” “plush dog toys that are indestructible,” and “indestructible squeaky dog toys.” Each of these could become its own blog post or the focus of a targeted PPC campaign.

Start generating keywords today

Ready to elevate your SEO and digital marketing strategy? It’s time to start generating winning keywords with Semrush’s free keyword generator tool. 

Whether you’re targeting high-impact keywords for content, exploring long-tail phrases for niche audiences, or optimizing your PPC campaigns, this tool is designed to simplify your keyword research process and deliver results.

Maximize the tool’s potential

• Create a dream list: Before you start, jot down a list of broad keywords that are most relevant to your brand or industry. These will act as a foundation for discovering valuable long-tail variations.
• Leverage advanced filters: Take advantage of the tool’s filtering options to narrow your search by metrics like search volume, competition level, and cost per click. This ensures you focus on terms that align with your goals.
• Analyze and organize: Use the data provided—like search trends and ranking difficulty—to prioritize keywords and group them into themes or pillar topics. This will help you craft a well-structured content or advertising strategy.

We have only just scratched the surface of the range of keyword data available with Semrush Keyword Research Tools, as well as the multiple applications for your content marketing plans and growth strategies. Check out the range of other inspirational keyword data tools available from Semrush.