Four brand-building activities that lay the foundation for SEO
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.
Brian Weiss is a Managing Consultant at Stone Temple, the US Search Awards 2016 Large SEO Agency of the Year. During Brian’s 10 years in SEO, he has worked with brands in diverse verticals including automotive, health care, recruiting, publishing and e-commerce, including a number of Fortune 500 retailers. He was previously head of SEO for Opticsplanet, an Internet Retailer Top 200 site.
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.