4 steps to make your organic listings more effective
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
Jason Decker is a Local Search Specialist at SmartSearch Marketing Over the past several years he has successfully managed complex local search solutions for large national brands with many locations. His expertise includes local business listing management and distribution, business profile optimization, customer reviews and reputation management.
3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
Why “near me” is critically important for multi-location businesses
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
5 Trends In Local Search In 2015
Columnist Jason Decker reviews the year's biggest developments in local search marketing. Which of these has impacted you the most?
The New Google Local Search Display
Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers.
How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
5 Tips To Kill The Competition In Local Search
If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local […]