Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
Jonathan Kagan entered the online marketing industry in 2005 – starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital marketing world. Currently, he is the VP of search and biddable media for 9Rooftops|Cogniscient Media. Prior, Jonathan had run search marketing teams for Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. In addition, he also created and oversaw Digitas Central America's search marketing operation. You may of seen some of his presentations on mobile, programmatic and multi-screen marketing at conferences like Search Insider Summit, Digital Summit, ClickZ Live, Connect and SMX.
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
PPC survival: Handling inflation and being ready for a recession
Inflation happens, and a recession is looming. Here are PPC-based approaches to deal with them both head-on.
How a self-audit PPC checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.