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Martech Intelligence Reports

Search Engine Land readers have access to free, comprehensive Buyer’s Guides, called Martech Intelligence Reports, produced by our in-house research team.

Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in a particular marketplace?

The following Buyer’s Guides are currently available:

DAM

Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Second Edition

Download Now For Free

Customer Data Platforms MIR

CDP

Enterprise Customer Data Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

ANALYTICS

Enterprise Call Analytics Platforms: A Marketer’s Guide
Seventh Edition

Download Now For Free

Enterprise Identity Resolution Platforms MIR Cover

IDENTITY

Enterprise Identity Resolution Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

WORKFLOW

Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond
First Edition

Download Now For Free

B2B Marketing Automation MIR

AUTOMATION

B2B Marketing Automation Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

SEO

SEO Tools for Content Marketing, Search Intelligence, UX and More: A Marketer’s Guide
Tenth Edition

Download Now For Free

Local Marketing Solutions MIR

LOCAL

Local Marketing Solutions for Multi-Location Businesses
Seventh Edition

Download Now For Free

Even more buyer’s guides to inform your purchase decisions:

  • Digital Commerce Advertising Management Platforms for Amazon, Google Shopping and Beyond
    First Edition
  • Enterprise Personalization Platforms
    Second Edition
  • Account-Based Marketing Tools
    First Edition
  • Integration Platform as a Service
    First Edition
  • Enterprise Paid Media Campaign Management Platforms
    Seventh Edition

Analytics & Conversion

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing challenges.

Pamela Parker | Jul 10, 2020 at 12:04 pm ET

Amazon

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them?

Pamela Parker | Jun 30, 2020 at 3:04 pm ET

Amazon

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.

Pamela Parker | Jun 22, 2020 at 2:49 pm ET

Amazon

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.

Pamela Parker | Jun 15, 2020 at 1:59 pm ET

Amazon

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.

Pamela Parker | Jun 11, 2020 at 10:24 am ET

Analytics & Conversion

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

Pamela Parker | Jun 4, 2020 at 2:34 pm ET

Analytics & Conversion

Call Analytics tools in the spotlight: Marketing’s unsung heroes

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.

Pamela Parker | May 22, 2020 at 11:55 am ET

Martech Intelligence Reports

The benefits of using workflow and project management tools

Considering adding a workflow or project management solution to your martech stack, but looking for a business case?

Pamela Parker | May 13, 2020 at 2:47 pm ET

Martech Intelligence Reports

What are enterprise workflow and project management tools and how do they help marketers?

Accountability and transparency are two of the benefits these solutions offer.

Pamela Parker | May 11, 2020 at 4:04 pm ET

Amazon

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.

Pamela Parker | Apr 21, 2020 at 3:13 pm ET

Bing

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

When breezy overviews of free tools just won't cut it.

Pamela Parker | Feb 27, 2020 at 12:44 pm ET

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Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

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