Martech Intelligence Reports
Search Engine Land readers have access to free, comprehensive Buyer’s Guides, called Martech Intelligence Reports, produced by our in-house research team.
Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in a particular marketplace?
The following Buyer’s Guides are currently available:
ANALYTICS
Enterprise Call Analytics Platforms: A Marketer’s Guide
Seventh Edition
IDENTITY
Enterprise Identity Resolution Platforms: A Marketer’s Guide
Third Edition
AUTOMATION
B2B Marketing Automation Platforms: A Marketer’s Guide
Third Edition
SEO
SEO Tools for Content Marketing, Search Intelligence, UX and More: A Marketer’s Guide
Tenth Edition, February 2020
LOCAL
Local Marketing Solutions for Multi-Location Businesses
Seventh Edition, January 2020
Even more buyer’s guides to inform your purchase decisions:
- Digital Commerce Advertising Management Platforms for Amazon, Google Shopping and Beyond
First Edition - Enterprise Personalization Platforms
Second Edition - Account-Based Marketing Tools
First Edition
- Integration Platform as a Service
First Edition - Enterprise Paid Media Campaign Management Platforms
Seventh Edition