Analytics & Conversion
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
Martech Intelligence Reports
Search Engine Land readers have access to free, comprehensive Buyer’s Guides, called Martech Intelligence Reports, produced by our in-house research team.
Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in a particular marketplace?
The following Buyer’s Guides are currently available:
ANALYTICS
Enterprise Call Analytics Platforms: A Marketer’s Guide
Seventh Edition
IDENTITY
Enterprise Identity Resolution Platforms: A Marketer’s Guide
Third Edition
AUTOMATION
B2B Marketing Automation Platforms: A Marketer’s Guide
Third Edition
Even more buyer’s guides to inform your purchase decisions:
- Digital Commerce Advertising Management Platforms for Amazon, Google Shopping and Beyond
First Edition - Enterprise Personalization Platforms
Second Edition - Account-Based Marketing Tools
First Edition
- Integration Platform as a Service
First Edition - Enterprise Paid Media Campaign Management Platforms
Seventh Edition
Amazon
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them?
Amazon
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Amazon
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.
Amazon
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Analytics & Conversion
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Analytics & Conversion
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Martech Intelligence Reports
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
Martech Intelligence Reports
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
Amazon
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Bing
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut it.