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Martech Intelligence Reports


Search Engine Land readers have access to free, comprehensive Buyer’s Guides, called Martech Intelligence Reports, produced by our in-house research team.

Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in a particular marketplace?

The following Buyer’s Guides are currently available:

DAM

Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Second Edition

Download Now For Free

Customer Data Platforms MIR

CDP

Enterprise Customer Data Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

ANALYTICS

Enterprise Call Analytics Platforms: A Marketer’s Guide
Seventh Edition

Download Now For Free

Enterprise Identity Resolution Platforms MIR Cover

IDENTITY

Enterprise Identity Resolution Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

WORKFLOW

Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond
First Edition

Download Now For Free

B2B Marketing Automation MIR

AUTOMATION

B2B Marketing Automation Platforms: A Marketer’s Guide
Third Edition

Download Now For Free

SEO

SEO Tools for Content Marketing, Search Intelligence, UX and More: A Marketer’s Guide
Tenth Edition

Download Now For Free

Local Marketing Solutions MIR

LOCAL

Local Marketing Solutions for Multi-Location Businesses
Seventh Edition

Download Now For Free

Even more buyer’s guides to inform your purchase decisions:

  • Digital Commerce Advertising Management Platforms for Amazon, Google Shopping and Beyond
    First Edition
  • Enterprise Personalization Platforms
    Second Edition
  • Account-Based Marketing Tools
    First Edition
  • Integration Platform as a Service
    First Edition
  • Enterprise Paid Media Campaign Management Platforms
    Seventh Edition
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