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Agenda
Welcome to SMX Advanced! Check out the tactic-packed agenda, featuring exclusive keynotes with Microsoft and Google plus nearly 60 expert-level sessions, live Q&A with speakers (Overtime!), invigorating Coffee Talk meetups, and tool and platform demos. Use the filter tool to highlight sessions ideal for SEOs or PPCs.
The entire program will be immediately available for on-demand replay. Still have to register? Grab your free pass here!
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Tuesday — June 13th, 2023
Keynote
AI and the evolution of Google and Bing search: What you need to know now
AI and the evolution of Google and Bing search: What you need to know now
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Cathy Edwards, VP for Google Search, Google
Michael Schechter, Vice President of Growth and Distribution, Microsoft
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Cathy Edwards
Cathy Edwards is a VP for Google Search, where they head up product and engineering teams building the future of search. Cathy has spent the last 15+ years working in search, having joined Google through the acquisition of Undecidable Labs in 2016. Previously, Cathy headed up search for Apple after their company, Chomp, was acquired in 2012. Cathy has also worked in various product leadership roles at companies including Telstra, 3Jam and Friendster. Cathy holds a B.C.M. in Computer Science and Pure Mathematics and a diploma in Linguistics from The University of Western Australia.
Speaker
Michael Schechter
Vice President of Growth and Distribution, Microsoft
Michael is an experienced, hands on software executive, currently building incredible new Bing experiences and high performing teams at Microsoft. Endlessly curious, incredibly persistent and always enterprising. He enjoys experimenting at the crossroads of machine learning and user experience to improve lives and drive strong business results.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
AI and the evolution of Google and Bing search: What you need to know now
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Session overview
Generative and conversational AI are now at the forefront of the search experience, leaving many search marketers wondering how their optimization, content and other efforts will be affected.
Get your answers straight from the source: Kick off your time at SMX Advanced with exclusive keynote interviews featuring Cathy Edwards, VP of Google Search, and Michael Schechter, Vice President of Bing Growth and Distribution at Microsoft, all led by Search Engine Land's own Barry Schwartz.
Barry will ask the questions on everyone's minds about the new search experience and how it may impact content creators, publishers, site owners and SEOs, including:
- How do Google’s new Search Generative Experience (SGE) and Bing Chat work?
- How do Google and Bing decide which sources to link to in these new search experiences?
- What are the best practices to be listed in the SGE / Bing Chat?
- What is the future of search and search marketing with AI generative content?
… and many more. Don't miss these exciting and insightful keynote conversations!
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Break
Sessions
Introducing the new Bing
Introducing the new Bing
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James Murray, Senior Product Marketing Manager, Microsoft
Speaker
James Murray
Senior Product Marketing Manager, Microsoft
James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.
Introducing the new Bing
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Session overview
Don't miss this exclusive look at the new Bing search, specifically curated for attendees who are current Microsoft Advertising customers as well as those who are new to Microsoft Advertising.
The new Bing brings together the best of the Bing search engine and Microsoft's Azure AI supercomputing technologies with OpenAI's most advanced language models. Not only is this exciting for the future of searchers, but also for advertisers.
Join James Murray, Senior Product Marketing Manager at Microsoft, as he offers an informative view into the innovative new Bing experience and its implications for search and performance marketers.
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Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
Exploring recent major Google algorithm updates and preparing for what’s next
Exploring recent major Google algorithm updates and preparing for what’s next
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Glenn Gabe, SEO Consultant, G-Squared Interactive
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Exploring recent major Google algorithm updates and preparing for what’s next
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Session overview
Understanding and adapting to Google's algorithm updates is crucial to staying competitive and continuing to drive organic traffic to your website. But that's easier said than done.
Join Glenn Gabe, SEO Consultant at G-Squared Interactive, as he discusses the latest major Google algorithm changes -- including the core, reviews, helpful content and spam updates. You'll hear what each update is focused on, the impact each has had across websites, and what to expect in 2023 (and beyond). You'll also explore "dueling machine learning systems," which is when multiple types of algorithm updates impact the same site, and sometimes in opposite ways.
After this session, you’ll be able to:
- Understand the major Google algorithm updates that have rolled out over the past year
- Know how those updates could impact your rankings across surfaces like Search, Discover, and News
- Limit volatility during future major algorithm updates
- Define how multiple major algorithm updates can impact a site in different ways based on "dueling machine learning systems"
- Know where core updates might be headed and prepare for what's coming
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SEO
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
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Glenn Gabe, SEO Consultant, G-Squared Interactive
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
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Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
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Enhancing content writing with AI: Opportunities and challenges
Enhancing content writing with AI: Opportunities and challenges
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Connor Carreras, Sr. Director of Digital Customer Success, Conductor
Speaker
Connor Carreras
Sr. Director of Digital Customer Success, Conductor
Connor Carreras is an experienced leader in go-to-market and customer success roles, particularly in B2B SaaS companies. She is passionate about connecting users to resources based on their product activities and using product usage data to define when customers are ready for expansion. Connor also has experience managing strategic customer accounts and developing CS processes to support a high-touch, consultative motion.
Enhancing content writing with AI: Opportunities and challenges
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Session overview
Looking to explore the potential of AI-generated content? You're not alone.
Join Connor Carreras, Senior Director of Digital Customer Success at Conductor, to learn how you can stay ahead of the competition and improve your SEO through AI-generated content.
After this session, you'll be able to:
- Understand the benefits of using AI in content creation
- Follow best practices for integrating AI into your content marketing strategy
- Create high-quality content with AI
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Sponsored by: Conductor
Conductor is an organic search & content marketing platform that helps marketers create and optimize content to improve visibility online. Our platform empowers enterprise brands to create compelling content, which leads to increased traffic and higher marketing ROI. In addition to its SaaS platform, Conductor offers a suite of services and support.
Revolutionize your PPC game with GPT
Revolutionize your PPC game with GPT
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Frederick Vallaeys, Co-founder & CEO, Optmyzr
Speaker
Frederick Vallaeys
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Revolutionize your PPC game with GPT
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Session overview
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn't be automated. But with the introduction of chatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.
Join Fred Vallaeys, co-founder and CEO of Optmyzr, as he shares several prompts you can use with GPT to streamline PPC management and optimization, from managing search terms and keywords to writing better RSAs to developing new audiences to use with Performance Max. You'll even look at how to use GPT to write Google Ads scripts.
After this session, you'll be able to:
- Seamlessly integrate GPT into your ad campaigns for maximum scalability
- Expertly craft prompts for cost-effective, high-impact results
- Accelerate keyword and audience development with the power of GPT
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PPC
Overtime live Q&A - Revolutionize your PPC game with GPT
Overtime live Q&A - Revolutionize your PPC game with GPT
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Frederick Vallaeys, Co-founder & CEO, Optmyzr
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Frederick Vallaeys
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Overtime live Q&A - Revolutionize your PPC game with GPT
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Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Break
Sessions
Using AI chatbots to 10X your keyword research
Using AI chatbots to 10X your keyword research
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Aleyda Solis, International SEO Consultant and Founder, Orainti
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.
Using AI chatbots to 10X your keyword research
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Session overview
Even the most advanced search marketers will struggle to remain competitive in the not-too-distant future if the latest AI functionalities and tools aren't part of your SEO processes. Keyword research is one crucial process where AI chatbots can be a powerful SEO companion. It can help you automate and accelerate the process -- while you maintain the quality.
Join Aleyda Solis, international SEO consultant and founder of Orainti, to learn how to leverage ChatGPT, Bing Chat, ChatSonic and other AI chatbots to 10X your keyword research process, with resources, criteria, and frameworks to follow.
After this session, you’ll be able to:
- Craft prompts for more accurate, well-scoped, and quality results through the keyword and competition research process
- Use AI chatbots to identify popular topics, competitors, and insights in bulk to accelerate the content development process
- Better integrate the output of AI chatbots within your content development workflow
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SEO
Overtime live Q&A - Using AI chatbots to 10X your keyword research
Overtime live Q&A - Using AI chatbots to 10X your keyword research
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Aleyda Solis, International SEO Consultant and Founder, Orainti
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Using AI chatbots to 10X your keyword research
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
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Ali Haeri, SVP of Marketing, MNTN
Speaker
Ali Haeri
Ali Haeri leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
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Session overview
First, Connected TV transformed the face of TV advertising. Now it's transforming SEO and PPC marketers into the superheroes of their organizations. These marketers are harnessing the power of CTV's halo effect to amplify their existing efforts in paid search and social and soar past their KPIs — no gamma rays or spider bites necessary.
Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he provides data-backed insights into how CTV can produce better results for your search and social efforts.
After this session, you'll be able to:
- Implement CTV into your existing strategies
- Understand how CTV's halo effect boosts outcomes across all channels
- Use CTV to effortlessly supercharge your marketing efforts
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Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Performance Max + lead gen: How to make it work
Performance Max + lead gen: How to make it work
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Menachem Ani, Founder, JXT Group
Performance Max + lead gen: How to make it work
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Session overview
Google's Performance Max is a powerful campaign type that can help businesses of all sizes generate leads and drive conversions. However, many marketers are not taking full advantage of all PMax has to offer. Leveraging it for lead generation is hard -- especially without offline conversion data. So how can you improve performance and lead quality?
Join Menachem Ani, Founder and CEO of JXT Group, as he shares advice about using audience signals, lead filtering and scoring, and target ROAS bidding for lead generation. You'll come away with advanced tactics to make Performance Max work profitably for your lead generation campaigns.
After this session, you’ll be able to:
- Restrict spam and bot form submissions to improve lead quality
- Implement offline conversion tracking
- Teach Google what works for your business
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PPC
Overtime live Q&A - Performance Max + lead gen: How to make it work
Overtime live Q&A - Performance Max + lead gen: How to make it work
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Menachem Ani, Founder, JXT Group
Moderator:
Greg Finn, CMO, Cypress North
Overtime live Q&A - Performance Max + lead gen: How to make it work
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
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Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
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Session overview
If you had undeniable evidence that domain authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don't matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.
Join Ryan Brock, Chief Solution Officer at DemandJump, as he dares you to evaluate how much stock you put into your website's domain authority and why -- and proves, once and for all, that the lowliest of websites can topple the stiffest competition by following pillar-based marketing methodologies.
After this session, you'll be able to:
- Understand why domain authority doesn't tell as much as we might think about a site's ability to compete for top SEO rankings
- Explain how Pillar-Based Marketing shifts the concept of authority away from your own website and toward Google’s own search behavior data
- Reach page one of the search results for dozens of important keywords in a matter of weeks, not months
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Break
Lunch & Learn
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
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Derek Perkins, Founder & CEO, Nozzle
Speaker
Derek Perkins
Derek Perkins is the Founder & CEO at Nozzle. Working at an agency, Derek set out to find the best tools he could get. He needed something that could keep up with clients from Dell down to Bob's Pickles, but nothing lived up to his wildest SEO dreams. So he created Nozzle, the rank tracker he couldn't live without.
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
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Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! Derek Perkins, Founder and CEO at Nozzle, will demo his team's enterprise-level search engine ranking tool and its soon-to-launch features that are sure to whet your data appetite. Not only will you be introduced to a local SEO keyword template generator that will save you hours upon hours, but you'll also get a demo of the most advanced AI keyword clustering system ever built!
With Nozzle, you can:
- Track your entire brand (not just your website!) in the SERPs
- Analyze unlimited SERP competitors
- Benefit from important metrics like Pixels from Top and Above the Fold %
- Export your data to any BI tool
- Compare SERP snapshots from different dates side by side
- Easily generate and track thousands of local SEO keyword permutations
- Automate your keyword clustering with advanced AI clustering
Please note: This demo will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
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Sponsored by: Nozzle
Nozzle is a full SERP monitoring tool. We collect data from the entire SERP, so you can analyze how you compare versus all the competition across hundreds of metrics. That means you can discover who owns all the featured snippets, local pack listings, video pack listings, and more. We monitor your SERP position for all your digital assets, not just your domain, including YouTube videos, social profile pages, guest posts, etc. Plus, all of your SERP data is stored in BigQuery, so you can send it to any BI tool for further analyzing and reporting.
Demo: Milestone's Schema Manager
Demo: Milestone's Schema Manager
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Sathya Krishnamoorthy, Chief Product Officer, Milestone
Speaker
Sathya Krishnamoorthy
Chief Product Officer, Milestone
Sathya Krishnamurthy brings over 17 years of experience in product management and strategy, new product launches and business ownership to Milestone. He has an exceptional record of achievements in defining, delivering, and growing enterprise-software products in startups and mid-tier companies.
Sathya has displayed strong business ownership by bringing global teams to deliver strong product results and has mentored and managed global product management and engineering teams in US, Asia and Europe.
Prior to joining Milestone, Sathya worked for such companies as reputation.com, Microsemi and Zynga. Sathya has an MBA from Northwestern University - Kellogg School of Management and an MS in Computer Science from Washington University in St. Louis.
Demo: Milestone's Schema Manager
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Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! Milestone's Chief Product Officer, Sathya Krishnamoorthy, will showcase their groundbreaking, award-winning no-code Schema Manager Platform. This cutting-edge tool revolutionizes the world of schemas by automating schema generation, deployment, maintenance, reporting, and real-time domain health scoring.
Sathya will unveil advanced strategies that drive unparalleled SEO discovery and visibility for your content while exploring how schemas seamlessly integrate with entity search. Brace yourself for an average 20-30% increase in organic search impressions and clicks, thanks to the power of Advanced Schemas!
With Milestone's Schema Manager, you can:
- Effortlessly automate and simplify the otherwise complex task of deploying and maintaining schemas, especially on global sites
- Unlock the highest ROI strategy in SEO, providing an average traffic boost of 28% from organic rich results within just two to four weeks of deployment
- Easily scale your schema efforts
- Achieve rapid growth without the need for developer experience.
- Gain invaluable insights to power your schema strategies from Milestone's recommendation engine
- Access data-rich insights from Milestone's advanced performance reporting
- Reduce your workload by a staggering 75% by minimizing resource waste and tedious manual efforts
Please note: This demo will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
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Sponsored by: Milestone Internet Marketing, Inc.
Milestone helps businesses create, organize, and amplify their digital information. By enhancing digital presence, we make information more accurate, consistent, and visible, and help you be everywhere your customers are. We do this with a digital presence platform and add to it as much or as little service as you need. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through omnichannel marketing fueled by SEO Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies world-wide do business with Milestone, including leading hotel chains, major retailers, and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities.
Demo: Get a first-hand look at MNTN Performance TV
Demo: Get a first-hand look at MNTN Performance TV
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Clayton Schader, Managing Director B2B Sales, MNTN
Speaker
Clayton Schader
Managing Director B2B Sales, MNTN
Early in my life, I had a strong passion for culinary arts and restaurant operations. I decided to go to culinary school and then hospitality management school at Penn State. I was able to travel the country, meet amazing people and hone my management skills over a 17-year career. I was always told that I should be in sales and 2020 seemed like the perfect year to make a change! Now I am able to provide b2b companies with tech-driven marketing solutions focused on automation and conversions.
Demo: Get a first-hand look at MNTN Performance TV
Still need to register? Grab your free pass here.
Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! MNTN’s Director of B2B Sales, Clayton Schader, will show you how CTV continues to disrupt the B2B ad landscape by delivering receptive and engaged audiences that are completely measurable and fully targetable. You'll learn about the latest innovations cementing CTV as the third pillar of performance marketing strategies -- and see the features savvy B2B marketers use on this measurable demand-gen channel to stand out from the crowd and reach key decision-makers.
With MNTN, you can:
- Target and reach over 80,000 audience segments whenever and wherever they watch their favorite shows
- Reach audiences throughout the sales funnel, thanks to CRM data uploading and targeting, as well as retargeting campaigns
- Test creative and have your ads automatically optimized hundreds of thousands of times a day for peak performance
- Get transparent, customizable insights into your campaigns’ performance in real time
- Monitor your campaign performance alongside other channels
- Get fresh creative quarterly, bundled with your media spend
Please note: This demo will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
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Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA
Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA
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Eric Mayhew, co-founder, President and Chief Product Officer, Fluency
Brian McVey, co-founder and Chief Revenue Officer, Fluency
Speaker
Eric Mayhew
co-founder, President and Chief Product Officer, Fluency
My years of experience in software engineering and digital advertising have led me to develop solutions that have helped change the way global enterprises and brands operationalize advertising.
Prior to co-founding Fluency, I worked at automotive digital marketing leader and disruptor Dealer.com (now part of Cox Automotive) for 10 years. While there, I led the development of the company’s proprietary advertising platform at a time when the automotive industry was only beginning to digitize their marketing tactics. Our team proudly lead the company, and industry, in the space of digital advertising, and by the time I transitioned from Dealer.com, the company’s platform delivered more than $1 billion in ad spend.
As a nationally recognized expert on the subject of digital advertising, I often provide large-audience presentations and lead discussions at top tier industry events and at Google campuses.
Speaker
Brian McVey
co-founder and Chief Revenue Officer, Fluency
With a background in client relations, sales and account management, I have had the opportunity to work with some of the auto industry’s biggest brands for their marketing and advertising needs.
In 2008, I joined Dealer.com as a Key Accounts Advisor, and over the next decade grew into senior leadership roles in Sales, Operations and Strategic Accounts.
During my career at Dealer.com, I was part of the major account sales team and handled some of the largest accounts in automotive as Area Vice President of Strategic Accounts. I leveraged my successful track record in sales and team leadership to expand into Operations. As the Senior Director of Advertising I oversaw Client Experience and Operations for the $250 million advertising business.
Most recently, I've co-founded Fluency, a next generation advertising automation platform.
Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA
Still need to register? Grab your free pass here.
Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! While there's a lot of well-deserved hype around AI and its potential impact on digital marketers, it's still the job of the people and not the computers to connect business needs to advertising strategy. Join Eric Mayhew, co-founder, President, and Chief Product Officer at Fluency, and Brian McVey, co-founder and Chief Revenue Officer at Fluency, as they share how their company became a leader in releasing practical tools powered by AI, including ChatGPT, with a demo of their advertising tech automation platform.
The best tools make it easy to apply personalized automations intelligently, like these ones from Fluency:
- Notifications
- Budgeting
- Muse, Fluency’s AI Integration
- Blueprints
Please note: This demo will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
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Sponsored by: Fluency
Fluency is the premier provider of enterprise-level digital advertising management software to the digital advertising industry. The company’s platform is built around Robotic Process Automation (RPA,) and is engineered to leverage cutting-edge technologies—including AI, low code, and cloud scalable solutions. The result is unparalleled efficiency, accuracy, and scale for digital marketers working in both agencies and brands.
Based in Burlington, Vermont, with team members in 18 states, Fluency’s founders and staff leverage a noteworthy combination of expertise, talent and inventiveness in their efforts to sustainably, collaboratively and enjoyably transform their clients’—and their own—businesses.
Break
Sessions
5 mistakes you can't afford to make when adding new sales channels
5 mistakes you can't afford to make when adding new sales channels
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Jenna Galardi, Director of Omnichannel Growth, Feedonomics
Speaker
Jenna Galardi
Director of Omnichannel Growth, Feedonomics
Jenna Galardi has more than a decade of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing—she loves connecting businesses to the right customers online. In her current role as Director of Omnichannel Growth at Feedonomics, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.
5 mistakes you can't afford to make when adding new sales channels
Still need to register? Grab your free pass here.
Session overview
Research has shown that adding new shopping channels can increase revenue and purchase rates, but growing your ecommerce business isn't as simple as it sounds. Processes like product listing and catalog optimization are challenging to execute at scale.
Join Jenna Galardi, Director of Omnichannel Growth at Feedonomics, as she shares how you can overcome these common pitfalls and expand your business successfully.
After this session, you'll be able to:
- Understand why optimizing your product data for each channel is a must
- Choose the right technology to keep your listings up-to-date
- Limit and resolve listing errors in a timely fashion
- Manage orders more effectively
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Sponsored by: Feedonomics
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs everywhere people shop online, including Google Shopping, Amazon, eBay, Walmart, and Facebook.
As a merchant or an agency that supports one, you shouldn’t have to dedicate time and resources to cleaning up product data, setting up exports, troubleshooting errors, and staying up-to-date with feed requirements just to manage your product feeds.
Our full-service feed management solution streamlines and automates product listings, feed optimization, and data synchronization all with channel-specific expertise, freeing you up to focus on other areas of your business.
What does "full-service" mean?
It means we offer a powerful feed management platform, PLUS a team of feed specialists who help with the following:
- Catalog optimization and product categorization, integration setup, feed refresh scheduling, maintenance, resolving feed-based errors, and more.
- 24/7 support
- Automated data governance and error alerts
- Personalized service and solutions for your specific data needs
Generative AI and prompt engineering for greater PPC productivity and performance
Generative AI and prompt engineering for greater PPC productivity and performance
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
James Hebdon, CTO, Paid Search Magic
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
James Hebdon
James Hebdon is an accomplished digital marketing strategist with over 12 years of experience in the industry. Currently serving as CTO of Paid Search Magic and co-host of the Facebook Group 'Google Ads for Savvy Digital Marketers', he is a sought-after speaker and consultant on the intersection of data science, machine learning, AI, and paid search marketing. James has worked across agencies and in-house with a variety of clients in industries across real estate, healthcare, retail and finance.
He helps clients achieve their marketing goals through data-driven strategies that drive leads and revenue. He also works with organizations to ensure their data is consistent and their reporting effective so they can make the best possible decisions for their companies. With a passion for helping businesses succeed, and a focus on disruptive and innovative technologies, James is driven by the cutting edge of digital marketing trends and technologies.
Generative AI and prompt engineering for greater PPC productivity and performance
Still need to register? Grab your free pass here.
Session overview
ChatGPT is transforming the way marketers work, from faster production to better results. But generative AI isn't perfect, and understanding its limitations is key to success.
Join Amy and James Hebdon of Paid Search Magic as they help you overcome AI FOMO. You'll walk away with solid strategies for incorporating AI into your PPC marketing and tips for keeping up with the rapidly evolving state of AI in the marketing world.
After this session, you’ll be able to:
- Recognize and solve for AI pitfalls like language model hallucinations, generic/wrong responses and character count fails
- Engineer your prompts to improve marketing outputs like asset creation, competitor research and persona development
- Leverage AI plug-ins to automate and scale without needing to know code
If your calendar provider is not listed,
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PPC
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
If your calendar provider is not listed,
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
James Hebdon, CTO, Paid Search Magic
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
James Hebdon
James Hebdon is an accomplished digital marketing strategist with over 12 years of experience in the industry. Currently serving as CTO of Paid Search Magic and co-host of the Facebook Group 'Google Ads for Savvy Digital Marketers', he is a sought-after speaker and consultant on the intersection of data science, machine learning, AI, and paid search marketing. James has worked across agencies and in-house with a variety of clients in industries across real estate, healthcare, retail and finance.
He helps clients achieve their marketing goals through data-driven strategies that drive leads and revenue. He also works with organizations to ensure their data is consistent and their reporting effective so they can make the best possible decisions for their companies. With a passion for helping businesses succeed, and a focus on disruptive and innovative technologies, James is driven by the cutting edge of digital marketing trends and technologies.
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Write the right way: How to drive rankings, clicks, and conversions with the right content
Write the right way: How to drive rankings, clicks, and conversions with the right content
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Duane Sprague, CMO, Shopper Approved
Speaker
Duane Sprague
Duane "DJ" Sprague is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute, The Behavioral Design Academy, the Mindworx Academy, and a member of the Baymard Institute and the Interaction Design Institute where he studies the impact of UX on CRO.
In the role of CMO at Shopper Approved (a Google Review Partner), he works with thousands of ecommerce websites to improve their SEO and CRO.
As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
Duane holds a Master's degree in Integrated Marketing, and received the 1st Place Gold Award in global marketing competition.
Write the right way: How to drive rankings, clicks, and conversions with the right content
Still need to register? Grab your free pass here.
Session overview
Modern SEO generates a higher ROI by incorporating the same trusted content that both Google and shoppers are looking for. The right content improves rankings, clicks (up to 107%), traffic (up to 400%), and conversions (up to 600%). It also reduces bounce rates by establishing instant trust for search engines and consumers. And, of course, it converts by addressing the real questions shoppers have.
But what exactly is the "right" content?
Join Duane Sprague, CMO at Shopper Approved, to find out -- and learn how to create it easily using a few simple tools.
After this session, you'll be able to:
- Create exactly the content topics you need for search and conversion
- Select tools to use for rapid search optimization that actually works
- Leverage short-form copy for rapid SEO combined with long-form for more competitive keywords
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Sponsored by: Shopper Approved
Shopper Approved is an eCommerce Rating and Review company based in the USA that collects Seller Ratings, Product Reviews, and Video Reviews since 2010, and has been a Certified Google Review Partner since 2013 for both Seller and Product Reviews. In addition to collecting and syndicating search-optimized reviews, Shopper Approved also offers a highly search-optimized Q&A tool and website security seal.
All of our tools help improve both paid and organic traffic, and conversion rates. The Q&A tool, for example, is designed to show the answer to the product search question in the Featured Snippet.
Shopper Approved has collected over 110 million reviews for over 26,000 eCommerce websites, and has been recognized by Inc. as one of the 500 fastest-growing companies for 2-years in a row, while also being recognized by G2 and Capterra as the highest-rated review platform on the web.
Try it Seller Ratings free for 45-days, no credit card required, or schedule a personalized demonstration to see how it can work for you.
Generative AI and the future of SEO: A panel discussion
Generative AI and the future of SEO: A panel discussion
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Dave Davies, Awareness Team Lead, Weights & Biases
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Britney Muller, Consultant, Britney Muller Inc.
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Britney Muller
Consultant, Britney Muller Inc.
Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.
Generative AI and the future of SEO: A panel discussion
Still need to register? Grab your free pass here.
Session overview
OpenAI's launch of ChatGPT got the ball rolling... shortly thereafter, GPT-4 got baked into Microsoft Bing, fast-tracked Google's launch of Bard, and made generative AI and large language models (LLMs) household terms. But while some have embraced generative AI (and AI in general) within SEO, others have sounded alarms that this could have a devastating impact on marketing and publishing and radically change the future of search.
Could chat or other forms of generative results become the new start page of the internet? Will organic search continue to be a valuable channel -- especially if AI results refuse to "cite their sources"? How much will AI change SEO as a profession? Should we start looking for new jobs as prompt engineers?
Join Danny Goodwin, Managing Editor of Search Engine Land, as he dicusses these and more critical questions with expert panelists Britney Muller of Britney Muller Inc. and Dave Davies, Amplification Team Lead at Weights & Biases.
After this session, you'll be able to:
- Understand how search has evolved due to AI and prepare for what comes next
- Know when and how to use AI tools and generative AI to support your SEO efforts
- Explain what AI means for the future of SEO and how you can adapt in this rapidly-shifting landscape
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SEO
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
If your calendar provider is not listed,
please add the session details manually.
Dave Davies, Awareness Team Lead, Weights & Biases
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Britney Muller, Consultant, Britney Muller Inc.
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Britney Muller
Consultant, Britney Muller Inc.
Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Break
Sessions
Using ChatGPT to drive technical SEO
Using ChatGPT to drive technical SEO
If your calendar provider is not listed,
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Eric Enge, President, Pilot Holding
Speaker
Eric Enge
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Using ChatGPT to drive technical SEO
Still need to register? Grab your free pass here.
Session overview
Did you know that generative AI solutions like ChatGPT can be used to streamline your technical SEO efforts? There are many areas AI can help -- schema, meta descriptions, sentiment analysis, .htaccess rewrite rules and much more. Smart process optimization may be one of the best ways to gain leverage from this new technology.
Join Eric Enge, President of Pilot Holding, as he shows you what parts of technical SEO work ChatGPT can help with. You'll also learn some sample queries to use with ChatGPT to get you started.
After this session, you'll be able to:
- Decide what technical SEO tasks you want to use ChatGPT to assist with
- Craft prompts to get desired outputs from ChatGPT
- Adapt and refine your prompts in response to your initial results to get even better results
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SEO
Overtime live Q&A - Using ChatGPT to drive technical SEO
Overtime live Q&A - Using ChatGPT to drive technical SEO
If your calendar provider is not listed,
please add the session details manually.
Eric Enge, President, Pilot Holding
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Eric Enge
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Using ChatGPT to drive technical SEO
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
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Laurel Stewart, VP of Marketing & Growth, Victorious
Speaker
Laurel Stewart
VP of Marketing & Growth, Victorious
As the VP of Marketing & Growth at Victorious, Laurel Stewart plays a pivotal role in developing effective growth strategies that drive revenue and enable the award-winning SEO agency to scale. Thanks in part to Laurel’s vision, Victorious has secured a spot in the top 100 of Inc. Magazine’s list of Fastest Growing Companies in California for three consecutive years.
While Laurel’s contributions help Victorious grow as an agency, they also amplify the impact of the company’s mission to help other businesses thrive in search. Victorious’ growth has empowered the next generation of marketing leaders to launch, scale, and refine their SEO strategies effectively. Through their partnerships with Victorious, hundreds of marketers have discovered untapped audiences and driven compounding returns for their own businesses.
Laurel’s success at Victorious is grounded in her extensive experience in the B2B software industry. She played an instrumental role in shaping and executing global marketing programs at software testing and research companies like Parasoft and GrammaTech, focusing on marketing and launching innovative software testing solutions for embedded devices and enterprise software systems.
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
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Session overview
In today’s highly competitive digital landscape, marketers must navigate an ever-evolving search environment to drive targeted traffic, boost brand visibility, and increase revenue. Adopting a search-first strategy is vital to staying ahead of the competitive curve and capitalizing on the potential of organic search.
Join Laurel Stewart, VP of Marketing and Growth at Victorious, as she delves into the value of a search-first strategy and its practical applications to deliver bottom-line impact for your business.
After this session, you’ll be able to:
- Identify the components of an effective search-first strategy
- Convert organic traffic into a high-performing lead pipeline
- Apply insights from successful brands, discerning how a search-first strategy fueled their growth
- Implement practical steps to develop and execute a search-first strategy tailored to your unique business needs and objectives
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Sponsored by: Victorious
Victorious is the only SEO agency in the US that focuses exclusively on SEO. We build long-term campaigns that elevate SEO to a marketing channel in its own right instead of using it as a supporting tactic for other digital marketing channels.
By focusing on SEO exclusively, we can generate compounding ROI for our customers, supporting their long-term marketing goals and business growth.
Victorious is redefining the role SEO plays in building a thriving business, and one core belief informs everything we do. If we stay true to the best interests of our customers and the members of our team, we will all succeed — together.
Recent awards: https://victoriousseo.com/awards/
Recent reviews & case studies: https://victoriousseo.com/case-studies/
Mastering Performance Max campaigns for ecommerce
Mastering Performance Max campaigns for ecommerce
If your calendar provider is not listed,
please add the session details manually.
Kasim Aslam, CEO, Solutions 8
Speaker
Kasim Aslam
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies. He was the first Traffic Coach for DigitalMarketer.com’s ELITE coaching program, was hand-selected to create the new Paid Traffic Certification, is the co-host of Perpetual Traffic (ranked among the top 0.5% of all podcasts worldwide), Co-Founded The Driven Mastermind, the premier marketing mastermind globally, and Co-Authored “You vs Google”, which ranked #1 on Amazon bestseller’s list worldwide for both Advertising and Marketing (two of the most competitive non-fiction categories).
As an entrepreneur, Kasim has started four 7 & 8-figure businesses and has completed two successful exits.
Recipient of the AZIMA’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Mastering Performance Max campaigns for ecommerce
Still need to register? Grab your free pass here.