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Agenda
Welcome to SMX Advanced! Click the "Watch" buttons below to begin or continue your training experience. The entire program is now available on-demand so you can attend at your own pace. Still need to register? Grab your free pass here.
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Tuesday — June 11th, 2024
Keynote
Opening keynote: Insights from Google’s latest search quality updates
Opening keynote: Insights from Google’s latest search quality updates
Tuesday — June 11th, 2024
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Elizabeth Tucker, Director, Product Management, Search, Google
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Elizabeth Tucker
Director, Product Management, Search, Google
Elizabeth Tucker is a Director of Product Management at Google overseeing Search ranking systems and quality processes to help ensure the quality of search results. She joined Google in 2004 as a data scientist focused on measuring the user experience of Search. Elizabeth has a bachelors in East Asian studies and mathematics from the University of Oberlin, and a masters in mathematics from the University of Texas in Austin.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Opening keynote: Insights from Google’s latest search quality updates
Tuesday — June 11th, 2024
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Session overview
As the web and user needs evolve, Google Search constantly evolves in an effort to help people find useful information – and content creators must stay up to date. In March 2024, Google launched significant updates to Google Search, including multiple changes to its core ranking systems and spam policies, with the aim of showing more original insights created for people.
Kick off your time at SMX Advanced with an exclusive keynote interview between Search Engine Land’s own Barry Schwartz and the Google executive who spearheaded the March updates, Elizabeth Tucker, Director of Product Management for Search. Elizabeth will talk about the issues these updates are intended to address, how Google evaluates its quality work, and how content creators can best position themselves for success on Google Search.
After this keynote, you'll be able to:
- List the content and behaviors Google is looking to tackle with its latest updates
- Understand how Google Search evaluates search quality
- Position your content for success
Speakers
Elizabeth Tucker
Director, Product Management, Search, Google
Barry Schwartz
SEO Editor, Search Engine Land
Break
Concurrent sessions
SEO in the age of generative search
SEO in the age of generative search
Tuesday — June 11th, 2024
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Fiona McGovern, VP of Account Management EMEA, Conductor
Speaker
Fiona McGovern
VP of Account Management EMEA, Conductor
Fiona has over 15 years of experience in Digital Marketing across all channels but focused for the last 8 mostly on Search in her time at Conductor. She started as a Director of Strategic Accounts in New York working with both agency and direct brands across the US; and for the last four years she has been in London overseeing our European customer base as the Senior Director of EMEA. Driven by her passion for Search Marketing, she takes tremendous pride in ensuring the global brands she works with understand the importance of Search for their customer experience, their brand and their business.
SEO in the age of generative search
Tuesday — June 11th, 2024
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Session overview
As AI continues to revolutionize search algorithms, SEO professionals must adapt to the era of generative search. Understanding the nuances of this shift and its impact on search engine rankings is crucial for maintaining competitive visibility in digital landscapes.
Join Fiona McGovern, VP of Account Management at Conductor, to delve into the intricacies of SEO in the Age of Generative Search. Explore the fundamentals of generative AI, its influence on SERP dynamics, and actionable strategies to stay ahead of the curve. From optimizing content specificity to leveraging Google’s E-A-T principles, gain insights into preparing your SEO strategy for the future.
After this session, you'll be able to:
- Understand the fundamentals of generative AI and its implications for SEO
- Implement strategies to adapt to evolving SERP dynamics
- Enhance content quality and specificity to improve search visibility
- Navigate Google’s E-A-T guidelines to strengthen website credibility
- Strategize effectively to optimize real estate and rankings in search results
Speakers
Fiona McGovern
VP of Account Management EMEA, Conductor
Sponsored by: Conductor
Conductor is an organic search & content marketing platform that helps marketers create and optimize content to improve visibility online. Our platform empowers enterprise brands to create compelling content, which leads to increased traffic and higher marketing ROI. In addition to its SaaS platform, Conductor offers a suite of services and support.
Empowering business of all sizes for growth with generative AI
Empowering business of all sizes for growth with generative AI
Tuesday — June 11th, 2024
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Linda Shi, Senior Product Marketing Manager, Microsoft
Kevin Salat, Senior Product Marketing Manager, Microsoft
Speaker
Linda Shi
Senior Product Marketing Manager, Microsoft
Linda Shi is a senior product marketing manager at Microsoft Advertising.
Speaker
Kevin Salat
Senior Product Marketing Manager, Microsoft
Kevin Salat is a product marketing manager at Microsoft Advertising.
Empowering business of all sizes for growth with generative AI
Tuesday — June 11th, 2024
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Session overview
Microsoft Advertising is committed to driving growth for businesses of all sizes with industry-leading generative AI capabilities and access to powerful AI tools to assist you with everything from campaign creative to optimization.
Join Microsoft Advertising's Linda Shi, Senior Product Marketing Manager, and Kevin Salat, Product Marketing Manager for an inside look.
After this session, you'll be able to:
- Bring your ads into generative AI chat experiences, like Microsoft Copilot and Axel Springer
- Use Copilot in the Microsoft Advertising Platform and Editor to make advertising easier than ever
- Launch and manage Performance Max, your new all-in-one, multi-channel campaign on Microsoft
Speakers
Linda Shi
Senior Product Marketing Manager, Microsoft
Kevin Salat
Senior Product Marketing Manager, Microsoft
Sponsored by: Microsoft
Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.
Operationalizing generative AI for SEOs + Overtime live Q&A
Operationalizing generative AI for SEOs + Overtime live Q&A
Tuesday — June 11th, 2024
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Dave Davies, Content Team Lead, Weights & Biases
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Dave Davies
Content Team Lead, Weights & Biases
Dave Davies is the Content Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Operationalizing generative AI for SEOs + Overtime live Q&A
Tuesday — June 11th, 2024
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Session overview
Ready to advance your understanding of generative AI technologies and their applications? This session will explore the complexities and potentials of generative AI, focusing on its role in revolutionizing SEO and content marketing strategies.
Join Dave Davies, Content Lead at Weights & Biases, as he discusses the challenges of staying abreast with the rapid advancements in AI and how to use these technologies to gain a competitive edge, improve content quality and streamline operations. You'll see hands-on generative AI examples, including how to utilize and modify code and APIs for creating content outlines, significantly reducing the time spent on content research and development.
After this session, you'll be able to:
- Understand the inner workings of generative AI models, their training processes and the data they leverage – demystifying the technology behind the tools
- Implement practical applications of generative AI in SEO focusing on content creation to enhance efficiency and output quality
- Follow a step-by-step guide on using and adapting code, as well as integrating APIs, to automate and improve the process of content outline creation
- Discuss insights about the future of generative AI
Stick around for Overtime live Q&A immediately following this session!
Speakers
Dave Davies
Content Team Lead, Weights & Biases
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Lead-gen advertising in the automation era: How any brand can succeed + Overtime live Q&A
Lead-gen advertising in the automation era: How any brand can succeed + Overtime live Q&A
Tuesday — June 11th, 2024
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Menachem Ani, Founder, JXT Group
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.
His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.
Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Lead-gen advertising in the automation era: How any brand can succeed + Overtime live Q&A
Tuesday — June 11th, 2024
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Session overview
As more day-to-day advertising tasks are handled by ad platform automation, it's time for PPC managers to shift their focus to other areas of the funnel where they can influence growth and margins.
Join Menachem Ani, CEO of JXT Group, as he presents a framework for service and other lead-based businesses of all sizes -- and the individuals who run ads for them -- to get the results they seek from their advertising campaigns.
After this session, you’ll be able to:
- Create a brand strategy that involves channels like Google Search, YouTube, and Meta
- Understand where you can have the greatest impact on profitability and lead quality
- Apply frameworks to set up processes and systems that do the now-necessary heavy lifting
Stick around for Overtime live Q&A immediately following this session!
Speakers
Menachem Ani
Founder, JXT Group
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Break
Concurrent sessions
In streaming color: Making CTV video creative for search marketers
In streaming color: Making CTV video creative for search marketers
Tuesday — June 11th, 2024
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Alexa Tierney, VP of Customer Success, MNTN
Alex Villa, Director, Customer Growth, MNTN
Speaker
Alexa Tierney
VP of Customer Success, MNTN
Alexa Tierney leads the Customer Success organization at QuickFrame by MNTN, including CSM, Customer Growth and Channel Partnerships teams. QuickFrame enables brands to compete in our video-first world by transforming the way original video gets created. We believe in making video production simpler, faster, and more cost-effective, with a focus on measurable cross-channel performance.
Speaker
Alex Villa
Director, Customer Growth, MNTN
Alex Villa is the director of customer growth at QuickFrame by MNTN. It's a video-first world, but organizations are still struggling to create enough high-performing video content to keep up. QuickFrame's insight-powered video marketplace is the answer to this challenge—unlocking unlimited video content that drives results (and comes in under budget). By tapping into a data-driven approach to production and our global network of awesome creators, you'll be empowered to do more with video, so video can do more for your organization.
In streaming color: Making CTV video creative for search marketers
Tuesday — June 11th, 2024
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Session overview
By now, savvy search marketers know that they probably should be adding Connected TV to their performance strategy. They already have the skills they need to succeed... plus CTV is just as easy to set up as any search campaign. But there may be one big roadblock still keeping them from launching their CTV strategy: producing video assets.
Join MNTN's Alexa Tierney, VP of Customer Success, and Alex Villa, Director of Customer Growth, as they discuss how to develop creative -- and a tried-and-tested creative strategy for CTV. You'll learn how to make assets without breaking the bank and how to use CTV to A/B test your creative for future iterations.
Speakers
Alexa Tierney
VP of Customer Success, MNTN
Alex Villa
Director, Customer Growth, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
Mastering Performance Max campaigns using scripts + Overtime live Q&A
Mastering Performance Max campaigns using scripts + Overtime live Q&A
Tuesday — June 11th, 2024
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Nils Rooijmans, Google Ads Automater, Nils Rooijmans
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Nils Rooijmans
Google Ads Automater, Nils Rooijmans
Nils Rooijmans, a veteran in Search Marketing, AI alumni and Search Specialist by trade.
With over +20 years of experience in the field (PPC, SEO), he has helped hundreds of companies increase their revenue and profits, mostly through automations. Currently, he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site and newsletter.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Mastering Performance Max campaigns using scripts + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
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Session overview
Want to regain control over Performance Max and make this campaign type work to optimize your profits? Look no further.
Join scripting wizard Nils Roojmans, Search Consultant at Water Cooler Topics, as he opens up the black box of Google PMax campaigns and shares his script library to help you optimize performance. You'll learn how to use scripts to improve the input for the PMax algorithm, monitor performance, and adjust settings when needed.
After this session, you'll be able to:
- Understand the algorithms behind PMax
- Use a set of provided tactics and scripts to optimize your campaigns with newfound efficiency
- Manage PMax budgets to grow revenue and profits, reducing wasted ad spend
Stick around for Overtime live Q&A immediately following this session!
Speakers
Nils Rooijmans
Google Ads Automater, Nils Rooijmans
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
The authority market: How marketing leaders become CEOs
The authority market: How marketing leaders become CEOs
Tuesday — June 11th, 2024
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Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
The authority market: How marketing leaders become CEOs
Tuesday — June 11th, 2024
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Session overview
It’s time to stop thinking that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and turn your organic content into a significant element of a winning go-to-market strategy.
Join Ryan Brock, Chief Solution Officer at DemandJump, for a look into how, instead of depending on traditional approaches to SEO, we can turn to Pillar-Based Marketing as a unifying methodology that allows us to confidently include SEO in our go-to-market strategy.
After this session, you’ll be able to:
- Shift your evaluation of keywords from, “This drives a lot of traffic,” to, “This is a crucial topic that I must address if I want to build authority on this topic”
- Create a repeatable, step-by-step process for identifying new organic traffic markets, sizing them up, and working toward their total domination
- Think like a CEO and look really good while doing it
Speakers
Ryan Brock
Chief Solution Officer, DemandJump
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
Exploring 2023-2024 major Google algorithm updates and preparing for what’s to come + Overtime live Q&A
Exploring 2023-2024 major Google algorithm updates and preparing for what’s to come + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Glenn Gabe, SEO Consultant, G-Squared Interactive
Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 28 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, ecommerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Speaker
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Lily Ray is the Senior SEO Director & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Exploring 2023-2024 major Google algorithm updates and preparing for what’s to come + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The web has experienced unprecedented Google volatility since the fall of 2023, which led to one of the most complex rollouts of a major algorithm update with the March 2024 core update.
Join Glenn Gabe, president of G-Squared Interactive, for this 100% live (and as up-to-date as possible) look at the major Google algorithm updates launched over the past 12 months, including broad core updates, reviews updates, helpful content updates, spam updates, and an update targeting “site reputation abuse”. He will also cover AI-generated content, AI in the search results, and how major algorithm updates could impact visibility in AI features.
You'll learn what each update is focused on, the impact each has had across websites, and what to expect moving forward. Beyond algorithm updates, this presentation will cover the thousands of manual actions that were applied starting on March 5, 2024, when the March spam update and core update began to roll out.
After this session, you’ll be able to:
- Understand how algorithm updates could impact your rankings across surfaces like Search, Discover, Images, and News
- Take actions to limit volatility during future major algorithm updates
- Understand how Google used a combination of manual actions and algorithmic changes to impact sites when several major updates rolled out
- Describe how sites were impacted by Google targeting “site reputation abuse”
- Discuss what’s in store for the rest of 2024 (and beyond)
Stick around for Overtime live Q&A -- with special guest Lily Ray -- immediately following this session!
Speakers
Glenn Gabe
SEO Consultant, G-Squared Interactive
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Break
Live demos
Live demo - Get up close and personal with MNTN Performance TV
Live demo - Get up close and personal with MNTN Performance TV
Tuesday — June 11th, 2024
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Chris Marshall, Sales Director, MNTN
Speaker
Chris Marshall
Sales Director, MNTN
Chris Marshall is the sales director and team lead at MNTN.
Live demo - Get up close and personal with MNTN Performance TV
Tuesday — June 11th, 2024
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Session overview
Don't miss this exclusive live demo!
The secret’s out: Connected TV can transform the television into a performance marketing powerhouse. But to maximize this exciting marriage of TV and digital marketing, you need a behind-the-scenes look at the tech to understand it.
Join Chris Marshall, Sales Director at MNTN, as he shares how top-performing brands find success on the Performance TV platform. Together, you'll review the latest innovations, learn why CTV is vital to your media mix, and see how this measurable demand-gen channel can find and convert your core audience whenever and wherever they’re watching — all while helping you stand out.
After this demo, you'll be able to:
- Understand how top-performing brands on MNTN generate audiences that convert
- Apply reliable tips to build creative that delivers results
- Use measurement approaches to get the clearest picture of campaign impact
- Plan your transition from your first test budget to scaling profitably
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Chris Marshall
Sales Director, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
Live demo - How to create thousands of custom campaigns in seconds with Fluency Blueprints
Live demo - How to create thousands of custom campaigns in seconds with Fluency Blueprints
Tuesday — June 11th, 2024
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Mike Tietje, VP, Growth, Fluency
Speaker
Mike Tietje
VP, Growth, Fluency
Michael Tietje is the VP of Growth at Fluency—a leader in Robotic Process Automation solutions for the digital marketing industry. Michael has spent hundreds of millions of dollars on search and social channels over the last 13 years and holds a certificate in Full Stack Development from MIT. He has worked with large brands and agencies, leading digital operations with a focus on automation transformation for scaled digital advertising.
Live demo - How to create thousands of custom campaigns in seconds with Fluency Blueprints
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
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Session overview
Don't miss this exclusive live demo!
Want to deliver an improved campaign strategy, drive performance, and scale your campaigns more easily? Looking to end the costly and resource-intensive process of manual campaign creation and endless task switching?
Discover how to launch and optimize thousands of custom, data-powered campaigns, and optimize at scale, with Fluency’s Blueprints.
In this live demo, Mike Tietje, Fluency’s VP of Growth and a 20-year ad ops professional and agency owner, will introduce you to Fluency’s enterprise-level ad automation platform.
After this demo, you'll be able to:
- Build and deliver campaigns instantly across channels
- Customize campaigns individually or in bulk based on performance
- Dynamically manage your overall strategy, so your campaigns adapt in lockstep with your data
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Mike Tietje
VP, Growth, Fluency
Sponsored by: Fluency
Fluency Inc. is the leading innovator of comprehensive digital advertising management and automation solutions for organizations that run large digital media portfolios.
As the first ad platform that leverages Robotic Process Automation, Fluency addresses critical advertising operations challenges by streamlining repetitive and time-consuming tasks associated with digital advertising management and optimization. The result is an easily scalable solution that has helped a wide range of clients achieve unprecedented time savings, operational efficiency, and profitability.
Live demo - Solving enterprise SEO challenges with STAT’s big data solution
Live demo - Solving enterprise SEO challenges with STAT’s big data solution
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Chris Ang, Executive Account Manager, STAT, powered by Moz
Stephanie Cheung, Executive Account Manager, STAT, powered by Moz
Speaker
Chris Ang
Executive Account Manager, STAT, powered by Moz
Chris Ang is an Executive Account Manager at STAT, powered by Moz. Chris is driven to give people a voice in their communities and empower the businesses that serve them with valuable insights.
Speaker
Stephanie Cheung
Executive Account Manager, STAT, powered by Moz
Stephanie Cheung is an Executive Account Manager at STAT, powered by Moz.
Live demo - Solving enterprise SEO challenges with STAT’s big data solution
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Don't miss this exclusive live demo!
If you manage multiple small sites or one big site, need weekly (or even daily) sub-brand or region-specific SEO monitoring and reporting, or require formal business cases before making optimizations, it’s a good indicator that you’re swimming in enterprise SEO waters.
And what do all of these challenges have in common? Their solution: large-scale SERP data that’s easy to customize.
Join Account Executives Chris Ang and Stephanie Cheung as they share an exclusive early look at STAT’s brand new UI and how the tool makes it simple to get the scale of precision SERP data needed to stay on top of the changing Google tides, unlock new avenues for success, and prove the value of your SEO efforts.
You’ll learn how STAT can help you:
- Spot daily, granular insights across thousands of hyper-local SERPs for more strategic optimizations
- Create content that’s tailor-made for Google and your audiences
- Identify your true search competitors and their share of the market
- Perform deeper research and reporting for quick consumption and action from execs, clients, and colleagues
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Chris Ang
Executive Account Manager, STAT, powered by Moz
Stephanie Cheung
Executive Account Manager, STAT, powered by Moz
Sponsored by: STAT Search Analytics
STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Break
Concurrent sessions
From brand awareness to acquisition: Account-based strategies for quality leads
From brand awareness to acquisition: Account-based strategies for quality leads
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Ashley Skiles, Director of Corporate & Community, RollWorks
Speaker
Ashley Skiles
Director of Corporate & Community, RollWorks
Ashley Skiles is the director of corporate & community at Rollworks. She is a B2B SaaS marketer with 10+ of experience leading marketing, communications, and design projects internationally and domestically. Her background is in tech and public policy. Ashley enjoys creating structure out of chaos, executing complex logistics, and building strategic and tactical plans.
From brand awareness to acquisition: Account-based strategies for quality leads
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The verdict is in: Brand recognition is a key piece to the buyers’ journey. In fact, according to a study by Nielsen, 59% of consumers prefer to buy products from familiar brands. So, how do you redirect your efforts to building brand awareness with the prospects who are the best fit for your company?
Join Ashley Skiles, Director of Corporate and Community at RollWorks, to learn how to create a blueprint that will help do just that.
After this session, you'll be able to:
- Differentiate your brand across the competitor landscape
- Build trust with prospects and your sales team in order to drive conversions and efficiency in the funnel from the early stages
Speakers
Ashley Skiles
Director of Corporate & Community, RollWorks
Sponsored by: RollWorks
RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. Learn more at rollworks.com
Advanced analytics techniques to measure PPC performance in a post-cookie world + Overtime live Q&A
Advanced analytics techniques to measure PPC performance in a post-cookie world + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Ben Vigneron, VP of Analytics, Blackbird PPC
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Ben Vigneron
VP of Analytics, Blackbird PPC
Ben Vigneron is a seasoned marketing analyst and product analytics leader with a startup culture. Ben was listed as one of the best eCommerce PPC Experts by PPC Hero, and spoke multiple times at the Search Marketing Expo (SMX) in Europe and the USA.
With a vision to change the way marketers think and operate, Ben and his team work with leaders and organizations to bring data to the center stage, and help make more informed decisions.
After more technical training at Adobe, and years of experience with advertisers in the Bay Area at Blackbird PPC, Ben has uncovered remarkable patterns about the incremental effectiveness of paid advertising through search, programmatic, and social initiatives.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Advanced analytics techniques to measure PPC performance in a post-cookie world + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The PPC ecosystem is undergoing significant changes. Search marketers have lost valuable data and will lose even more in the near future. What measurement capabilities can you use to stay ahead of the curve... especially in light of the inevitable but constantly delayed deprecation of third-party cookies and Consent Mode V2?
Join Ben Vigneron, VP of Analytics at Blackbird PPC, as he unveils the steps you should take now to prepare for these big changes, as well as more advanced ways to confidently measure PPC performance. You'll even see the real-life impact of measurement solutions on client accounts.
After this session, you’ll be able to:
- Understand the policy changes and how they may impact your business and customers
- Follow specific steps to get your website and PPC program future-proof
- Apply advanced analytics techniques, such as incrementality testing and media mix modeling
Stick around for Overtime live Q&A immediately following this session!
Speakers
Ben Vigneron
VP of Analytics, Blackbird PPC
Moderator
Greg Finn
CMO, Cypress North
Prompt and circumstance: Your guide to AI wizardry
Prompt and circumstance: Your guide to AI wizardry
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Dave Davies, Content Team Lead, Weights & Biases
Amy Hebdon, Founder & Managing Director, Paid Search Magic
Heather Lloyd-Martin, CEO, SuccessWorks
Marc Sirkin, CEO, Third Door Media, Third Door Media
Speaker
Dave Davies
Content Team Lead, Weights & Biases
Dave Davies is the Content Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
Heather Lloyd-Martin
CEO, SuccessWorks
Forbes Magazine called Heather Lloyd-Martin “The pioneer of SEO copywriting.” Over 25 years ago, Heather helped set SEO best practices with a core group of brilliant colleagues. Since then, she’s traveled the world helping in-house and freelance writers create sustainable SEO content writing strategies. She’s a frequent speaker at industry events, the developer of the SEO Copywriting Certification training (now in its 11th year), and an instructor for LinkedIn Learning. Her coaching business, Charisma Boost, helps women confidently build their personal brands, sharpen their communication skills, and build solopreneur businesses filled with financial stability, freedom, and flexibility.
Speaker
Marc Sirkin
CEO, Third Door Media, Third Door Media
Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.
Prompt and circumstance: Your guide to AI wizardry
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Ready to harness the full potential of generative AI and take your prompting skills to the next level?
Join Marc Sirkin, EVP at Third Door Media, Dave Davies, Content Team Lead at Weights & Biases, Amy Hebdon, Founder & Managing Director at Paid Search Magic, and Heather Lloyd-Martin, CEO at SuccessWorks, for this 100% live game-show-meets-AI-clinic session!
You'll discover up-to-date generative AI tactics and tools, get real-time insights into how to improve your generative AI outputs, and play exciting generative AI games with your hosts and fellow attendees!
Plus, one lucky attendee will join us live for a chance to win the highly-coveted SMX Golden Ticket – free admission to the SMX Master Classes for life!
Speakers
Dave Davies
Content Team Lead, Weights & Biases
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Heather Lloyd-Martin
CEO, SuccessWorks
Marc Sirkin
CEO, Third Door Media, Third Door Media
How to identify action items in technical SEO data + Overtime live Q&A
How to identify action items in technical SEO data + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Detlef Johnson, Owner, SearchReturn
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson, one of the early pioneers in SEO (from before it was named SEO) ran a very popular SEO newsletter discussion forum in the 1990s. He helped run Search Engine Strategies for several years, starting in 1999 in San Francisco, California. A lot of SEOs got their information around how search engines worked from the many discussions and conference days he moderated, this was prior to Google, and since Google became a verb, helping foment the search industry success we enjoy today.
Detlef now works on bringing more developer focused content to the community with SEO for Developers, which debuted at SMX Advanced 2020 and SEO for developers series on Search Engine Land. A growing specialty in Google’s Core Web Vitals ranking opportunity led Detlef to look at Real User Monitoring (RUM) metrics the way a combined SEO and web developer would. The result was unique Opportunity and Complexity scores from device functionality and connectivity depth combination analysis, and a patent-pending analysis engine to produce them called Rum Runner (.Pro).
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
How to identify action items in technical SEO data + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
You perform SEO reporting every month... but do you know how to define action items from the data? Do you have a systematic process for reviewing monthly metrics and taking action on the fluctuations you see?
Join Jessica Bowman, Enterprise SEO Consultant, to learn how to spot action items in technical SEO data that many miss -- such as how to identify which JS files need to be removed and where to focus on Core Web Vitals improvements and monitoring. You'll walk away with the knowledge and the confidence to turn routine monthly reporting into actionable, meaningful work.
After this session, you’ll be able to:
- Drive a boost in rankings by focusing on user experience metrics that are actually needle-moving for your site
- Strategically use segments of your site when evaluating data
- Monitor known culprits that can hurt SEO crawling
- Establish a comprehensive list of technical metrics to track on a monthly basis
- Analyze trends and identify opportunities for expanding your monthly evaluation
Stick around for Overtime live Q&A -- with special guest Detlef Johnson -- immediately following this session!
Speakers
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Detlef Johnson
Owner, SearchReturn
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Break
Concurrent sessions
Maximizing Performance Max: Advanced campaign structures for optimal ROI + Overtime live Q&A
Maximizing Performance Max: Advanced campaign structures for optimal ROI + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Andrew Lolk, Founder, SavvyRevenue
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Andrew Lolk
Founder, SavvyRevenue
Andrew Lolk is a paid search/social marketer, speaker, and agency owner since 2010. He's the founder of SavvyRevenue: a PPC agency solely focused on managing paid search for ecommerce stores looking to scale their PPC advertising profitably. Our core opinion on PPC is that automation should drive everything at scale, and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully. We focus on the European market, and are headquartered in Denmark taking US stores across Europe.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Maximizing Performance Max: Advanced campaign structures for optimal ROI + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure.
Join Andrew Lolk, founder of SavvyRevenue, as he explores the underutilized areas of PMax and provides practical insights into harnessing its capabilities more effectively. You'll discover the drawbacks of relying solely on a “one-campaign” setup within PMax, the essential data insights needed to refine your campaign structures and fundamental strategies to transition beyond a simplistic campaign approach. You'll also explore four innovative campaign structures designed to enhance your PMax revenue effectively.
After this session, you’ll be able to:
- Find valuable insights in PMax
- List the dos and don'ts of setting up PMax
- Steer PMax to the highest-performing assets
- Know the best PMax campaign structure for ecommerce
- Identify when it is advantageous to bypass PMax
Stick around for Overtime live Q&A immediately following this session!
Speakers
Andrew Lolk
Founder, SavvyRevenue
Moderator
Greg Finn
CMO, Cypress North
Organic link building for sales landing pages
Organic link building for sales landing pages
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Garrett French, Founder and Chief Link Strategist, Citation Labs
James Wirth, Sr. Director Strategy & Growth, Citation Labs
Speaker
Garrett French
Founder and Chief Link Strategist, Citation Labs
Garrett French is the founder and chief link strategist of Citation Labs, a link building agency and campaign incubator. He’s also the founder of ZipSprout - Citation Labs’s sister agency focused on local marketing. He’s developed multiple link building tools, including the Link Prospector and the Broken Link Finder. He also co-wrote The Ultimate Guide to Link Building with Link Moses himself, Eric Ward. Garrett and his team lead monthly webinars on enterprise content strategy and promotion from the Citation Labs Blog.
Speaker
James Wirth
Sr. Director Strategy & Growth, Citation Labs
With 25+ years in SEO and digital marketing, James hopes he has picked up a thing or two that may be of value to others, and does his best to apply what's he's learned to the benefit of company and clients (and conference attendees) every opportunity he has.
James can be found wandering blissfully in either the backcountry or a spreadsheet of data (but usually not at the same time).
He is a life-long seeker of truth, knowledge, wisdom, and hopes to learn from you as well, because ultimately, we’re all in this together.
Organic link building for sales landing pages
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages.
After this session, you'll be able to:
- Plan, launch and track the impact of a sales page link building campaign
- Identify contextual, funnel-relevant topics
- Find, pitch and convert publishers
- Track and report the impact your links have
Speakers
Garrett French
Founder and Chief Link Strategist, Citation Labs
James Wirth
Sr. Director Strategy & Growth, Citation Labs
Sponsored by: Citation Labs
Citation Labs builds creative, fun campaigns – attracting new customers for our clients with genuine, passion-led projects. We specialize in enterprise link building & earning via content creation and outreach, with a data-driven approach homed in on ROI & impact, supported by generative AI.
We go beyond just getting links. We make a difference. Drive awareness. Reach undiscovered customer niches. All centered around mission-based campaigns designed to do something good and new and interesting for your target market.
We brainstorm unique market approaches for every new client we take on. You won’t be squeezed into a pre-existing mold; our team will develop a new mold to fit your business’s distinct customers, goals and needs.
The importance of Retrieval Augmented Generation (RAG) + Overtime live Q&A
The importance of Retrieval Augmented Generation (RAG) + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Michael King, Founder, Managing Director, iPullRank
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Michael King
Founder, Managing Director, iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
The importance of Retrieval Augmented Generation (RAG) + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Retrieval Augmented Generation (RAG) is a core process that powers Google's AI Overviews (formerly Search Generative Experience aka SGE), Bing Chat, ChatGPT, Perplexity, and an array of other question-answering systems.
Join Mike King, Founder of iPullRank, as he explains how RAG works -- including the processes, patents, and models that will deliver Google into the next era of search and what that means for SEO.
After this session, you’ll be able to:
- Know why you shouldn’t block large language models (LLMs) from crawling your content
- Understand how AI Overviews generates output for the AI snapshot using content from Google’s index
- Optimize your content to appear in RAG-driven tools like AI Overviews, ChatGPT, and Bing
Stick around for Overtime live Q&A immediately following this session!
Speakers
Michael King
Founder, Managing Director, iPullRank
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
The new world of PPC management: Merging old school control with new school automation + Overtime live Q&A
The new world of PPC management: Merging old school control with new school automation + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Moderator:
Leslie Bacon, SVP of Marketing Solutions, Third Door Media
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Leslie is SVP, Marketing Solutions at Third Door Media.
Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series. The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification.
The new world of PPC management: Merging old school control with new school automation + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
In the world of PPC, "old school management" usually means shunning newer trends, like automation. On the other hand, blindly following Google's latest best practices can spell disaster for account performance. Finding the balance between these polar opposites is key.
Join Brad Geddes, co-founder of Adalysis, for a look at how to blend old school control with new school automation to get the best results for your account.
After this session, you'll be able to:
- Organize an account for both control and automation
- Identify which bid method is best for your campaign type
- Know which recommendations to ignore and which rules to break
Stick around for Overtime live Q&A immediately following this session!
Speakers
Brad Geddes
Co-Founder, Adalysis
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
Break
Concurrent sessions
Inside the 2024 SEO Periodic Table: Orchestrating a symphony of elements + Overtime live Q&A
Inside the 2024 SEO Periodic Table: Orchestrating a symphony of elements + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Jeff Ferguson, CEO/Head of Production, Amplitude Digital
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Jeff Ferguson
CEO/Head of Production, Amplitude Digital
Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.
In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).
Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice.
As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Inside the 2024 SEO Periodic Table: Orchestrating a symphony of elements + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
In an orchestra, the brass, strings, woodwinds, and percussion sections must work in harmony. In the realm of SEO, harmonizing multiple elements is equally critical. Credibility, user interactions, content, architecture, and more all play critical, interconnected roles in elevating your visibility in search results.
Join Danny Goodwin, Managing Editor of Search Engine Land and SMX, and Jeff Ferguson, CEO of Amplitude Digital, as they explore, using Search Engine Land's latest Periodic Table of SEO, how everything in SEO is connected -- and why it's important to understand this to ensure peak performance.
After this session, you'll be able to:
- Understand how E-E-A-T can lead to improved SEO outcomes
- Recognize why user interactions and information satisfaction are critical engagement metrics that align with SEO success
- Better understand how to stay ahead in the evolving SEO landscape
Stick around for Overtime live Q&A immediately following this session!
Speakers
Jeff Ferguson
CEO/Head of Production, Amplitude Digital
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Find success with search-first: Transform your marketing strategy to boost visibility and drive revenue
Find success with search-first: Transform your marketing strategy to boost visibility and drive revenue
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Christina DiSomma, Director of Marketing, Victorious
Speaker
Christina DiSomma
Director of Marketing, Victorious
As Director of Marketing at Victorious, Christina DiSomma capitalizes on her 10+ years of digital marketing experience to shape Victorious’ search and marketing strategies. With a background of powering growth by enhancing online search visibility in various sectors — including ecommerce and B2B software — she continues to innovate and execute impactful marketing programs.
In her current role, Christina drives Victorious’s own search-first strategy, connecting marketers with SEO campaigns that empower them to build sustainable revenue growth and foster strong connections between brands and their customers.
Find success with search-first: Transform your marketing strategy to boost visibility and drive revenue
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Your potential customer’s first instinct when faced with a problem or need is to “Google it.” Centering your digital marketing strategy on organic search helps you engage with those consumers at crucial moments, transforming your website into a powerful revenue generator.
Join Christina DiSomma, Director of Marketing at Victorious, as she demonstrates how a search-first strategy can connect you with your target audience to drive robust growth through qualified traffic, leads, sales, and increased revenue.
After this session, you'll be empowered to:
- Identify the components of a search-first strategy and the advantages of building your marketing plan around organic search
- Analyze and harness search engine insights to strategically position your business at the exact place and time potential customers are seeking what you offer
- Produce high-quality content that will boost rankings, capture the attention of your target audience, and increase conversions
- Apply lessons learned from a brand that has been highly successful in utilizing a search-first approach to drive sustainable growth
Speakers
Christina DiSomma
Director of Marketing, Victorious
Sponsored by: Victorious
From enterprise SEO efforts to boosting visibility for small businesses, Victorious is committed to bringing more business to your digital (or physical) front door. It’s not just about coming up with a plan of action but turning it into reality by meeting potential customers where they are — in organic search.
We check our egos at the door and draw on our wealth of knowledge to make impactful recommendations that help our customers shine in search. Our commitment to best practices goes hand-in-hand with our commitment to transparency.
At the end of the day, one core belief informs everything we do: If we stay true to the best interests of our customers and our team, we will all succeed — together.
Recent awards: https://victorious.com/awards/
Recent reviews & case studies: https://victorious.com/case-studies/
How AI is advancing advertising and changing consumer engagement + Overtime live Q&A
How AI is advancing advertising and changing consumer engagement + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
James Murray, Senior Product Marketing Manager, Microsoft
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
James Murray
Senior Product Marketing Manager, Microsoft
James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
How AI is advancing advertising and changing consumer engagement + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
AI-powered chat is revolutionizing advertising. We're seeing a significant increase in AI-related searches driven by curiosity, growing adoption and rich interactions. As consumers experiment and extract value from tools like Microsoft's Copilot in Bing, the consumer journey is accelerated, with fewer touchpoints and interruptions and a higher likelihood of conversion.
Join James Murray, Senior Product Marketing Manager at Microsoft Advertising, for this session as he explores the changing nature of consumer engagement in the age of AI and the evolution of the consumer decision journey, with a focus on leveraging conversational chat for personalized and effective engagement. You'll learn how to shape advertising messages and create content that speaks to this new query format.
After this session, you will be able to:
- Understand the evolution of search in the AI era
- Implement strategies for enhanced search campaigns
- Reach new audiences through AI-driven search
- Communicate with consumers to enhance your own brand’s positioning
Stick around for Overtime live Q&A immediately following this session!
Speakers
James Murray
Senior Product Marketing Manager, Microsoft
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
How to unlock the full potential of AI for paid media campaigns + Overtime live Q&A
How to unlock the full potential of AI for paid media campaigns + Overtime live Q&A
Tuesday — June 11th, 2024
If your calendar provider is not listed,
please add the session details manually.
Kerri Amodio, Director, Demand Generation, Refine Labs
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Kerri Amodio
Director, Demand Generation, Refine Labs
Kerri Amodio is a Director of Demand Generation at Refine Labs, managing a team of talented digital marketers. She became well-versed in executing advanced digital advertising strategies across search, social and display while working in-house for several B2B tech companies. Kerri has been on the agency side for six years, aligning marketing strategy to the modern buyer's media habits. She has a keen eye for landing page optimization, a passion for data visualization and analytics, and a knack for uncovering new avenues of growth for clients.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
How to unlock the full potential of AI for paid media campaigns + Overtime live Q&A
Tuesday — June 11th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Designing successful paid media campaigns requires a strategic blend of creativity and an acute understanding of evolving customer behavior. Do you have what it takes to strike this critical balance?
Join Kerri Amodio, Director of Digital Advertising at Closed Loop, as she dives into the exciting world of AI-powered paid media and explores three key outcomes that can transform your advertising campaigns. You'll walk away with practical knowledge and actionable strategies to enhance your ad campaigns, engage your audience, and drive superior results in today's fast-moving and competitive market.
After this session, you’ll be able to:
- Leverage AI to revolutionize the way you design ad creatives that align with the customer journey
- Write impactful prompts to unlock the potential of generative AI in your digital ad campaigns
- Use AI to optimize video campaigns
Stick around for Overtime live Q&A immediately following this session!
Speakers
Kerri Amodio
Director, Demand Generation, Refine Labs
Moderator
Greg Finn
CMO, Cypress North
Wednesday — June 12th, 2024
Coffee Talks
Coffee Talk: Google Search quality decline
Coffee Talk: Google Search quality decline
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Duane Forrester, Former VP, Industry Insights, Independant
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Nikki Lam, VP, Head of SEO, NP Digital
Speaker
Duane Forrester
Former VP, Industry Insights, Independant
Duane Forrester was the Vice President of Industry Insights for Yext, leading search industry outreach, evangelism and thought leadership for the company. Previously, he was the VP, Operations with Bruce Clay, Inc, one of the oldest digital marketing agencies in the United States where he led the operations for organic and paid search, social, content and design.
Before moving to BCI, he was a Sr. Product Manager launching Bing’s Webmaster Program, focused on helping businesses improve their digital marketing efforts and was part of the team managing Schema.org. During this time, he worked through Microsoft’s SMB and startup incubator programs to advise dozens of early-stage and growth-stage startups from Coast to Coast. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane has written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Nikki Lam
VP, Head of SEO, NP Digital
Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union, SoFi & more.
As VP, Head of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a large growing team of passionate search strategists, and assists in pitching and formulating award-winning SEO campaigns for NP’s growing roster of enterprise and Fortune 1000 clients.
Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence across 19+ countries.
As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and open dialogue about the ever-changing search landscape.
Coffee Talk: Google Search quality decline
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation with like-minded search marketers about the quality (or lack thereof) of Google's Search results.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy. These Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Duane Forrester
Former VP, Industry Insights, Independant
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Nikki Lam
VP, Head of SEO, NP Digital
Coffee Talk: Using AI for content development
Coffee Talk: Using AI for content development
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Lauren Busby, Co-Founder, Trebletree
Eric Enge, President, Pilot Holding
Speaker
Lauren Busby
Co-Founder, Trebletree
Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands, including Carpet One and Urban Air. Lauren specializes in keyword strategy, technical SEO, and large-scale franchise/enterprise SEO.
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Coffee Talk: Using AI for content development
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation with like-minded search marketers about using AI for content development.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Lauren Busby
Co-Founder, Trebletree
Eric Enge
President, Pilot Holding
Coffee Talk: What's working well (or not so well) with your paid search accounts
Coffee Talk: What's working well (or not so well) with your paid search accounts
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Greg Finn, CMO, Cypress North
Melissa Mackey, Director of Paid Search, Compound Growth Marketing
Speaker
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Speaker
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Melissa Mackey is Director of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Coffee Talk: What's working well (or not so well) with your paid search accounts
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation with like-minded search marketers about what's working well (or not so well) with your paid search accounts.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Greg Finn
CMO, Cypress North
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Coffee Talk: Using AI in paid search
Coffee Talk: Using AI in paid search
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Anu Adegbola, Paid Media Editor, Search Engine Land
Brad Geddes, Co-Founder, Adalysis
Speaker
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Coffee Talk: Using AI in paid search
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation with like-minded search marketers about using AI in paid search.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Anu Adegbola
Paid Media Editor, Search Engine Land
Brad Geddes
Co-Founder, Adalysis
Break
Keynote
Keynote: Embracing AI and the future of paid search + Overtime live Q&A
Keynote: Embracing AI and the future of paid search + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Aaron Levy, Consultant, Cast Iron Digital
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Aaron Levy
Consultant, Cast Iron Digital
Aaron Levy has been in the industry for nearly 20 years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He last led a 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's helped his team build strategies for some of the most recognizable brands in the world. Now independent, Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that strategies are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Keynote: Embracing AI and the future of paid search + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
For decades, paid search had been one of the more precise forms of marketing. But the era of AI has thrust us into full-funnel advertising.
Match types act more like programmatic suggestions. Ads read like mad libs, picking and choosing which headlines and descriptions present the best message for each searcher. Search assets are now leveraged to create upper and lower-funnel display ads alike.
At this point, every search campaign type involves some form of prospecting and branding. What should a search marketer do?
Join Aaron Levy, former VP of Paid Search at Tinuiti, for his SMX Advanced keynote as he reveals how to put the "marketing" back in “search engine marketing,” and prepare for the future of paid search, whatever it may hold.
After this keynote, you'll be able to:
- Speak to audiences old and new to maximize long-term business value
- Develop a creative strategy to put your brand's best foot forward
- Improve the performance of good old-fashioned search ads in an ever-changing world
Stick around for Overtime live Q&A immediately following Aaron's keynote!
Speakers
Aaron Levy
Consultant, Cast Iron Digital
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Break
Concurrent sessions
Will AI Overviews kill SEO? + Overtime live Q&A
Will AI Overviews kill SEO? + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Ryan Jones, SVP, SEO, Razorfish
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Ryan Jones
SVP, SEO, Razorfish
Ryan Jones runs the SEO practice at Razorfish where he helps large companies connect purpose to performance through SEO strategy. Ryan's background as a software engineer helps him wear multiple hats and connect stakeholders. Ryan has created several free and paid SEO tools (e.g. seodataviz.com ) and is very active in writing for SEO publications and speaking at SEO conferences. When he's not doing SEO he enjoys playing hockey, softball, cornhole (he's top 100 in Michigan) and attempting to take over the world - which he would have gotten away with had it not been for those meddling kids and their dog.
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Will AI Overviews kill SEO? + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
There's been much speculation about how Google's AI Overviews (formerly Search Generative Experience aka SGE) will affect traffic to your site. But it's just speculation. So... how do you plan for something you can't predict?
Join Ryan Jones, SVP of SEO at Razorfish, as he describes how AI Overviews works, how it doesn't work (contrary to popular misinformation), what it's doing, and what we can do to influence it... just in case AI Overviews does replace/kill SEO. You'll walk away with actionable tips for surviving in an AI Overviews world and with a better understanding of how to talk about AI Overviews with clients and senior leadership.
After this session, you'll be able to:
- Understand how AI Overviews operates and its limitations
- Describe AI Overviews functionality and dispel misconceptions
- Explore strategies to influence AI Overviews outcomes
Stick around for Overtime live Q&A immediately following this session!
Speakers
Ryan Jones
SVP, SEO, Razorfish
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Search no further than CTV for stellar performance
Search no further than CTV for stellar performance
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Eric Hatzenbuhler, Director of Performance Marketing, MNTN
Speaker
Eric Hatzenbuhler
Director of Performance Marketing, MNTN
Eric Hatzenbuhler manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.
Search no further than CTV for stellar performance
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Search has been a central pillar in marketing strategies for years. But as the landscape continues to change (hello algorithm shifts, goodbye cookies), it’s gotten harder and harder to deliver the same results marketers have come to expect from their paid search strategies. The natural next step for performance marketers who are looking for results -- and the reporting to prove it -- is Connected TV.
Join Eric Hatzenbuhler, Director of Performance Marketing at MNTN, to learn how Connected TV can get you the numbers you need to further your brand’s performance marketing strategy.
After this session, you'll be able to:
- Apply tips for adapting your search strategies to CTV
- Find a reliable attribution model that works for you
- Leverage CTV to amplify results on channels you’re already using
Speakers
Eric Hatzenbuhler
Director of Performance Marketing, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
The great debate: Should you hack or adopt Google Ads features? + Overtime live Q&A
The great debate: Should you hack or adopt Google Ads features? + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Anthony Higman, CEO, ADSQUIRE LLC
Ben Kruger, CMO, Event Tickets Center
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Speaker
Anthony Higman
CEO, ADSQUIRE LLC
Anthony Higman is the CEO of ADSQUIRE, a digital marketing agency for lawyers. He started his career in the mail room of a large personal injury law firm in Philadelphia and rose through the ranks working in several different positions before becoming the firms paid advertising manager. Anthony then worked at another large legal marketing agency as director of paid search and SEO before starting ADSQUIRE. Anthony is a graduate of the US SBA Emerging leaders executive MBA program and was this year named as one of the top 50 most influencial PPC experts as well as a top contibutor to Search Engine Rountable. He is also a marathon runner and former private pilot.
Speaker
Ben Kruger
CMO, Event Tickets Center
As a former Googler with extensive experience working alongside hundreds of eCommerce businesses, Ben Kruger now leads the marketing efforts at a prominent live-event ticket reselling platform. His approach is deeply analytical, with a strong belief in the power of AI and automation to transform businesses. He's committed to leveraging cutting-edge technologies to drive growth and deliver exceptional results.
The great debate: Should you hack or adopt Google Ads features? + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
From your account reps to the interface itself, Google gives you plenty of recommendations when it comes to managing your ad campaigns. But are all of them good? Should you ignore them and "hack" Google's machine learning... or should you follow Google's advice?
Join Brad Geddes, co-founder of Adalysis, as he moderates a lively debate featuring Anthony Higman, CEO of ADSQUIRE, and Ben Kruger, CMO of Event Tickets Center. You'll decide who makes the best case for hacking versus adapting each feature discussed.
After this session, you'll be able to:
- Discern when you should ignore Google's machine learning recommendations
- Learn of the advantages of following Google's recommendation
- See the pros and cons from multiple viewpoints to make up your own mind
Stick around for Overtime live Q&A immediately following this session!
Speakers
Brad Geddes
Co-Founder, Adalysis
Anthony Higman
CEO, ADSQUIRE LLC
Ben Kruger
CMO, Event Tickets Center
Life hacks from PPC's top influencer of 2024
Life hacks from PPC's top influencer of 2024
Wednesday — June 12th, 2024
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Frederick Vallaeys, Co-founder & CEO, Optmyzr
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Life hacks from PPC's top influencer of 2024
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
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Session overview
Do you wish there were more hours in the day? While we can't reengineer the laws of time and physics, the arrival of generative AI and a slew of new tools are making it possible to become more efficient than ever.
Join Frederick Vallaeys, Co-founder and CEO of Optmyzr -- PPC Survey's #1 PPC Influencer of the Year -- as he shares actionable tips and tricks for using AI to become a more efficient marketer. By the end of this session, you'll be ready to get more done in a day as a PPC marketer than ever before.
After this session, you'll be able to:
- Leverage AI to get insights and optimization tips for your Google Ads accounts
- Write a script that lets you ask GPT questions about Google Ads data
- Use Gemini never to miss an important email
- Turn your stream-of-consciousness thoughts into well-structured social content
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Sponsored by: Optmyzr
Optmyzr is an award-winning PPC management software suite that helps advertisers worldwide reclaim control of their PPC campaigns. When ad engines apply the same automation and make similar decisions for every account, it can feel like advertisers are no longer in charge. From juniors to PPC pros, Optmyzr gives advertisers the final say over what their campaigns do.
Break
Concurrent sessions
Domain authority is dead: How Pillar-Based Marketing makes legacy SEO metrics irrelevant
Domain authority is dead: How Pillar-Based Marketing makes legacy SEO metrics irrelevant
Wednesday — June 12th, 2024
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Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
Domain authority is dead: How Pillar-Based Marketing makes legacy SEO metrics irrelevant
Wednesday — June 12th, 2024
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Session overview
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.
Join DemandJump’s Chief Solution Officer, Ryan Brock, as he dares you to evaluate how much stock you put into your website's Domain Authority and why. He'll then prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.
After this session, you'll be able to:
- Understand why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings
- Explain how Pillar-Based Marketing shifts the concept of authority away from your own website and toward Google’s own search behavior data
- Implement the key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months
Speakers
Ryan Brock
Chief Solution Officer, DemandJump
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
RSA mastery: Messages to maximize conversions + Overtime live Q&A
RSA mastery: Messages to maximize conversions + Overtime live Q&A
Wednesday — June 12th, 2024
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please add the session details manually.
Amy Hebdon, Founder & Managing Director, Paid Search Magic
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
RSA mastery: Messages to maximize conversions + Overtime live Q&A
Wednesday — June 12th, 2024
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Session overview
In an ever-expanding sea of digital advertising, it can be hard to write paid search ads that actually stand out. Competition is fierce, ads all sound the same, and Responsive Search Ads (RSAs) limit control over how your ads are seen.
Join Amy Hebdon, founder and managing director of Paid Search Magic, to learn how to strategically build distinctly effective RSAs. You'll explore how to establish message hierarchy, achieve differentiation within character constraints, and improve your research process using AI.
After this session, you'll be able to:
- Craft messages that resonate deeply with your target audience, even if you're starting from scratch
- Prioritize the right metrics that drive ad success -- and understand the ones that are sabotaging most RSAs today
- Implement techniques to elevate your ads from generic to compelling, ensuring they grab attention and drive results
Stick around for Overtime live Q&A immediately following this session!
Speakers
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Moderator
Greg Finn
CMO, Cypress North
PreWriter: How to write human content with an AI researcher + Overtime live Q&A
PreWriter: How to write human content with an AI researcher + Overtime live Q&A
Wednesday — June 12th, 2024
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please add the session details manually.
Bruce Clay, President, Bruce Clay, Inc.
Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.
Speaker
Bruce Clay
President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Dillon Vibbart is a Senior-level Producer responsible for creating educational video content at leading SEO marketing agency, Bruce Clay, Inc.
PreWriter: How to write human content with an AI researcher + Overtime live Q&A
Wednesday — June 12th, 2024
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Session overview
To successfully compete online, you must be able to generate human-level quality content at scale. More content gives you more opportunities to rank well, generate leads, and establish your brand as a trusted expert. But it can be very expensive and time-consuming if you’re relying on writers to do everything.
The good news is you can significantly improve your content development process by using AI as a research tool.
Join SEO pioneer Bruce Clay as he presents PreWriter.ai, a powerful software tool that helps businesses increase content productivity. Bruce will give you a preview of the PreWriter interface and demo of some of the tools that are available.
After this session, you’ll be able to:
- Implement PreWriter into your content development strategy to empower your writers and produce quality content at volume
- Understand how writers and AI content tools fit together into the journey of content creation
- Accelerate content development efficiency, saving you time and money
- Use PreWriter to increase the quality of your content
Stick around for Overtime live Q&A immediately following this session!
Speakers
Bruce Clay
President, Bruce Clay, Inc.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Sponsored by: Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
AI, content, and SEO: Everything you need to know right now + Overtime live Q&A
AI, content, and SEO: Everything you need to know right now + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Eric Enge, President, Pilot Holding
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
AI, content, and SEO: Everything you need to know right now + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
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Session overview
If AI hasn't become a part of your content development strategy, you're in danger of becoming non-competitive. But it isn't as simple as cranking out fresh copy with the help of ChatGPT.
You need to navigate challenges with quality and understand the role that E-E-A-T and links now play in ranking... all while monitoring what Google is doing with its core algorithm updates.
Join Eric Enge, President of Pilot Holding, as he unpacks all aspects of using generative AI to supercharge your content development process and ensure your content is genuinely helpful to users. You'll explore what you need to consider when using AI to help develop content, and draw inspiration from examples of the ROI that companies have gained by leveraging generative AI.
After this session, you'll be able to:
- Understand how generative AI can boost your content development process
- Balance contributions from generative AI and humans to create great content
- Outline the types of resources needed to make your generative AI-assisted content process a reality
Stick around for Overtime live Q&A immediately following this session!
Speakers
Eric Enge
President, Pilot Holding
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Break
Live demos
Live demo - Execute 10x faster with Edge SEO: Split tests, internal links, schema, and more
Live demo - Execute 10x faster with Edge SEO: Split tests, internal links, schema, and more
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Suraj Lalchandani, Sr. IT Project Manager, seoClarity
Chris Sachs, VP of Client Success, seoClarity
Speaker
Suraj Lalchandani
Sr. IT Project Manager, seoClarity
With 15+ years of experience, Suraj is a seasoned product & project manager, technical SEO specialist and client engagement leader who loves innovation and attaining results.
As a technical SEO specialist, Suraj utilizes advanced techniques to boost online visibility and organic traffic for clients. His skills in SEO split testing and web crawling help optimize website performance and gather critical data for strategic decisions.
A proven leader in developing and launching innovative products in various industries, Suraj loves managing teams and complex projects from start to finish. He is committed to working closely with clients to surpass expectations and deliver exceptional value.
Speaker
Chris Sachs
VP of Client Success, seoClarity
Chris a.k.a "Captain Clarity" is a marketing expert with a flair for all things SEO. With a superpower for telling SEO jokes that actually land, Chris has steered the ship at seoClarity, crafting strategies that make Google's algorithms blush. His ability to see through the fog of digital marketing and guide brands to the top of search results is legendary. Chris’ collaborative spirit and knack for turning complex SEO concepts into digestible laughs make him a sought-after team member in any marketing endeavor.
Live demo - Execute 10x faster with Edge SEO: Split tests, internal links, schema, and more
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Don't miss this exclusive live demo!
SEO projects suffer delays due to backed-up dev teams, inefficient tech stack, strained resources, and the need for stakeholder buy-in. These delays not only result in stalled results but also in significant revenue losses.
Enterprises estimate an annual $36 million in lost revenue due to waiting on SEO execution. About 52% of SEOs also report waiting weeks to months for SEO changes to be implemented due to a lack of necessary resources.
The future of SEO is using Edge SEO to generate results faster and get 10x more projects completed.
seoClarity's SEO execution platform delivers unmatched speed and efficiency. Quickly fix critical on-page SEO issues, conduct split testing, add relevant content, update internal links, and deploy schema—all without dependency on developers.
With seoClarity's platform, you can:
- Manage quick-fix tasks like modifying page titles or meta descriptions
- Execute vast-scope projects like optimizing internal links
- Implement on-page and technical website changes fast
- Run split tests to prove ROI
Join seoClarity's Suraj Lalchandani, Senior IT Project Manager, and Chris Sachs, VP of Client Success, to discover how you can enable immediate SEO actions, prevent potential revenue losses and show ROI faster without the wait.
Speakers
Suraj Lalchandani
Sr. IT Project Manager, seoClarity
Chris Sachs
VP of Client Success, seoClarity
Sponsored by: seoClarity
The world’s first AI-driven, enterprise SEO platform that delivers actionable insights to truly scale SEO. The only platform with all SEO data, all SEO metrics, and all capabilities seamlessly integrated for the fastest, most scalable insights – without artificial limitations.
Break
Concurrent sessions
Discover the possibilities: Reach your audience anywhere across the web
Discover the possibilities: Reach your audience anywhere across the web
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Kelly Thomas Nojaim, RVP, North America Corporate Sales, Microsoft
Speaker
Kelly Thomas Nojaim
RVP, North America Corporate Sales, Microsoft
Kelly Thomas Nojaim is RVP of North America corporate sales at Microsoft Advertising.
Discover the possibilities: Reach your audience anywhere across the web
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
The digital advertising industry is innovating faster than ever, and it can be tough to keep up. As marketers, we seem to be in a constant state of tension between driving immediate results and investing in longer-term transformation, forever toggling between what’s pragmatic today and what’s possible in the future.
Join experts from Microsoft Advertising to hear what their team is doing to satisfy both demands for clients. You'll learn what’s possible with Microsoft today -- and tomorrow -- as Microsoft continues to expand their impact in the ad ecosystem.
Speakers
Kelly Thomas Nojaim
RVP, North America Corporate Sales, Microsoft
Sponsored by: Microsoft
Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.
The evolution of SEO software in the age of generative AI + Overtime live Q&A
The evolution of SEO software in the age of generative AI + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Pamela Parker, Research Director, Content Studio, Third Door Media
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Pamela Parker
Research Director, Content Studio, Third Door Media
Pamela Parker is Research Director at Third Door Media's Content Studio, where she researches, writes and produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
The evolution of SEO software in the age of generative AI + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The landscape of SEO tools designed to help you develop strategies and manage implementation runs the gamut, focusing on everything from content ideation and creation to structured data, brand visibility, and page speed. The rapid adoption of AI and machine learning capabilities, including generative AI, is raising expectations and driving vendor innovation.
Join Pamela Parker, Research Director at Third Door Media, as she describes what you can expect from today's SEO platforms and tools and how you can evaluate their suitability for meeting your business needs. She'll also give you a peek into some upcoming features on the roadmaps of various providers.
After this session, you'll be able to:
- Understand the range of available options in SEO software so you can narrow your consideration list to those laser-focused on the issues you most need to tackle
- Establish a process for evaluating SEO solutions and develop a list of questions to ask yourself and your prospective partners
- Take advantage of new AI and machine learning technologies as things now stand and prepare for future developments
Stick around for Overtime live Q&A immediately following this session!
Speakers
Pamela Parker
Research Director, Content Studio, Third Door Media
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
30 ideas in 30 minutes: Advanced strategies for Google Ads + Overtime live Q&A
30 ideas in 30 minutes: Advanced strategies for Google Ads + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Sarah Stemen, Owner, Sarah Stemen, LLC
Christine Zirnheld, Digital Marketing Manager, Cypress North
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Sarah Stemen
Owner, Sarah Stemen, LLC
Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities. Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.
Speaker
Christine Zirnheld
Digital Marketing Manager, Cypress North
Christine Zirnheld (AKA Shep) is a Senior Digital Marketing Manager at Cypress North, specializing in B2B advertising. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
30 ideas in 30 minutes: Advanced strategies for Google Ads + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Getting the most out of Google Ads can be challenging, even for advanced marketers. When campaigns don't go as planned, and it's time to make improvements, where do you begin?
Join PPC experts Sarah Stemen and Christine Zirnheld for this fast-paced session, where they'll explore tactics and techniques to elevate your Google Ads campaigns. You'll learn strategies for every step in the campaign process -- from setup to reporting and troubleshooting -- for a wide range of account types, including B2B, local, and lead gen.
After this session, you'll be able to:
- Implement actionable tips to turn around underperforming campaigns
- Optimize paid search accounts to align with different business goals
- Apply these strategies across the funnel and to diverse businesses ranging from SMBs to enterprise companies
Stick around for Overtime live Q&A immediately following this session!
Speakers
Sarah Stemen
Owner, Sarah Stemen, LLC
Christine Zirnheld
Digital Marketing Manager, Cypress North
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Break
Concurrent sessions
The link building revolution: AI and user intent
The link building revolution: AI and user intent
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Tamara Novitović, Head of SEO, Bazoom Group
Speaker
Tamara Novitović
Head of SEO, Bazoom Group
Tamara is an SEO strategist with 5+ years of experience optimizing and analyzing websites. Having worked both agency and in-house, she now enjoys helping an array of clients from SMEs to international brands.
The link building revolution: AI and user intent
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
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Session overview
Recent Google updates have disrupted traditional link building. Marketers now face the dual challenge of maintaining strong link relevancy and enhancing user needs.
Join Tamara Novitović, Head of SEO at Bazoom Group, as she explores ethical AI for user-centric link building. Together, you'll learn how to navigate spam updates from case studies and future-proof strategies.
After this session, you’ll be able to:
- Employ AI for precise link-building strategies
- Align link relevance with user intent
- Enhance UX through ethical SEO approaches
Speakers
Tamara Novitović
Head of SEO, Bazoom Group
Sponsored by: Bazoom
We make link-building simple for companies worldwide. We do this by combining intelligent software with expertise from our link-building experts.
Diversify and conquer: Maximizing your B2B paid media ROI with alternative platforms + Overtime live Q&A
Diversify and conquer: Maximizing your B2B paid media ROI with alternative platforms + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
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Andrea Cruz, Senior Director, Client Partner, Tinuiti
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Andrea Cruz
Senior Director, Client Partner, Tinuiti
Andrea Cruz is a Senior Director, Client Partner at Tinuiti.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Diversify and conquer: Maximizing your B2B paid media ROI with alternative platforms + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Google, Microsoft, and Meta ad platforms have their advantages, but they're not always enough to meet your B2B goals. Incremental opportunities are necessary... but where to begin?
Join Andrea Cruz, Senior Director and Client Partner at Tinuiti, as she explores how to achieve greater efficiency from the untapped potential of alternative platforms in media planning (e.g. Reddit, TikTok, Quora, and the like) -- specifically tailored for B2B marketers. You'll learn about the key elements that constitute a successful media plan and how to effectively integrate such alternative platforms.
After this session, you'll be able to:
- Understand the components that comprise a media plan
- Follow actionable steps to build a media plan
- Identify how and when "uncommon" B2B platforms can be useful
Stick around for Overtime live Q&A immediately following this session!
Speakers
Andrea Cruz
Senior Director, Client Partner, Tinuiti
Moderator
Greg Finn
CMO, Cypress North
Structured data: Workhorse of the SERP + Overtime live Q&A
Structured data: Workhorse of the SERP + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Mats Tolander, Senior Consultant, Perficient Inc
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Mats Tolander
Senior Consultant, Perficient Inc
Mats Tolander has been doing web development since 1995 and SEO for almost as long.
He was a Director of Technical SEO at Stone Temple Consulting from 2015 until the company was acquired by Perficient in 2018.
Prior to that he was a web development manager at Staples. He has also worked at Lycos, one of the very first WWW search engines.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
Structured data: Workhorse of the SERP + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Structured data has long played an important role in shaping SERPs and determining who shows up for what. It can help you appear at or near the top of a page and help your site stand out in organic search results. But just as proper use of structured data can result in powerful traffic gains, misuse of it can result in painful setbacks.
Join Mats Tolander, Senior Consultant Technical Search Engine Optimization at Perficient, as he shows you how to make structured data work for you. He'll show specific examples of how structured data works to elevate your site in the SERPs, tools to help with implementation, and introduce you to schema that you probably haven't been using... but should be.
After this session, you’ll be able to:
- Devise a plan for how to take advantage of structured data
- Avoid pitfalls and setbacks when using structured data
- Evaluate the effectiveness of structured data
Stick around for Overtime live Q&A immediately following this session!
Speakers
Mats Tolander
Senior Consultant, Perficient Inc
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Ad prioritization: Strategies to protect ad spend on competing listings
Ad prioritization: Strategies to protect ad spend on competing listings
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Lori Weiman, CEO, The Search Monitor
Speaker
Lori Weiman
CEO, The Search Monitor
Lori Weiman has been creating products for SEM and SEO marketers since 2002. She is a regular speaker at leading search, affiliate, and retail trade shows as well as a regular columnist for Search Engine Land and Search Engine Watch.
Prior to The Search Monitor, Lori co-founded KeywordMax.com (now a division of Digital River, Inc.) which provides campaign optimization software to SEM marketers and agencies.
Lori started her career at Time Warner Cable as part of the team responsible for inventing on-demand television. She has held executive level positions at several early stage ventures including Click Forensics, Webquarters, and Food.com.
Lori holds a degree in business from Emory University & a J.D. degree from the University of Baltimore School of Law.
Ad prioritization: Strategies to protect ad spend on competing listings
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Advertisers spend money and resources across multiple SEM disciplines. Often, these disciplines compete with one another, contributing to overlapping efforts and inflated expenditures that benefit the search engine but not the marketer. Instead, SEM activities could be honed in much tighter to reduce overlap by prioritizing some ad types over others, depending on the keyword and the market.
Join experts from The Search Monitor as they share strategies to protect ad spend on competing listings, including SEO, paid, PLA, VLA, Hotel, and Shopping listings. You'll learn how to detect when you have a strong page presence on competing listing types simultaneously -- and why it is essential to direct clicks to the most efficient listing type.
After this session, you'll be able to:
- Score large numbers of keywords
- Reduce competition on brand and "brand plus" search queries
- Reduce ad spending on expensive paid text ads in favor of more cost-efficient listing types without cannibalizing clicks or conversions
Speakers
Lori Weiman
CEO, The Search Monitor
Sponsored by: The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, local search, social media, mobile, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to track rank, ad copy, market share, keyword reach, trademark use, and affiliate activity through easy to use web based reports.
Break
Concurrent sessions
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more + Overtime live Q&A
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Kelly Ayres, Director, SEO, Jordan Digital Marketing
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Kelly Ayres
Director, SEO, Jordan Digital Marketing
Kelly Ayres is the rare marketer with an MBA, a master's in clinical psychology, and over 15 years of experience driving growth and awareness for a range of brands. Her SEO approach is rooted in rich analysis of user intent that no GPT tool can replicate. Along with producing and executing growth-friendly SEO strategies, she contributes frequently to industry podcasts and webinars from her home in New Jersey.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Striving to get more eyeballs on your Google listing? Try focusing your attention elsewhere and bringing first-party POVs to the fore.
Join Kelly Ayres, Director of SEO at Jordan Digital Marketing, to explore best practices for expanding across platforms and optimizing for a fragmenting search universe. You'll learn how to recognize and meet increasing user demand for authentic and personalized content and community-building... and walk away with ideas on how to pivot existing on-site and content strategies to vertical search and social search algorithms like TikTok, Pinterest, YouTube, and more.
After this session, you'll be able to:
- Use data to identify user trends and behaviors -- and make smarter decisions in optimizing content
- Pull levers (like UGC, forums, communities) to find and engage users
- Follow an actionable checklist to build E-E-A-T on a variety of owned platforms
- Adapt to changing user priorities and values with authentic first-party content
- Understand how SEO beyond Google can grow brand awareness and market share
Stick around for Overtime live Q&A immediately following this session!
Speakers
Kelly Ayres
Director, SEO, Jordan Digital Marketing
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
The science of persuasive messaging using psychology and AI + Overtime live Q&A
The science of persuasive messaging using psychology and AI + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Brian Massey, Conversion Scientist, Conversion Sciences LLC
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. His rare combination of interests and experience was developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Massey has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
The science of persuasive messaging using psychology and AI + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Landing pages will make or break your ad campaigns. This is both a warning and an opportunity. Messaging is the most important aspect of a landing page, but also the most difficult to test. Until now.
Join Brian Massey, founder of Conversion Sciences, who will share a methodology for the creation of testable messaging using psychology and AI-driven GPTs.
After this session, you'll be able to:
- Understand why personas and ideal customer profiles fail to influence messaging
- Implement a model for how to think about your visitors on their journey
- Use simple prompts to get generative AI to generate targeted messaging
- Layout a landing page for the entire journey
Stick around for Overtime live Q&A immediately following this session!
Speakers
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Unveiling Google's secrets: SEO insights from the huge Google leak + Overtime live Q&A
Unveiling Google's secrets: SEO insights from the huge Google leak + Overtime live Q&A
Wednesday — June 12th, 2024
If your calendar provider is not listed,
please add the session details manually.
Michael King, Founder, Managing Director, iPullRank
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Michael King
Founder, Managing Director, iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Unveiling Google's secrets: SEO insights from the huge Google leak + Overtime live Q&A
Wednesday — June 12th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Thousands of internal Google Search Content Warehouse API documents recently surfaced, offering a rare glimpse into Google's algorithm's ranking features and modules. Everyone's talking about it -- the biggest story in SEO this year -- and you're invited to join the live conversation.
Join Danny Goodwin, Managing Editor of Search Engine Land and SMX, and Mike King, CEO of iPullRank (who played a pivotal role in uncovering these algorithm secrets), for an unforgettable grand finale of SMX Advanced.
After this session, you'll be able to:
- Grasp the likely impact of links, content, and other SEO elements on Google rankings
- Know why it's essential to test and develop an SEO experimentation plan to grow your business, brand or organization
- Understand how these revelations will shape your SEO strategies and enhance communication with clients and stakeholders
Stick around for Overtime live Q&A immediately following this session!
Speakers
Michael King
Founder, Managing Director, iPullRank
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
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