smx_advanced-KO Online June 13-14, 2023

Agenda

Welcome to SMX Advanced! Check out the tactic-packed agenda, featuring exclusive keynotes with Microsoft and Google plus nearly 60 expert-level sessions, live Q&A with speakers (Overtime!), invigorating Coffee Talk meetups, and tool and platform demos. Use the filter tool to highlight sessions ideal for SEOs or PPCs.

The entire program will be immediately available for on-demand replay. Still have to register? Grab your free pass here!

Tuesday — June 13th, 2023

Keynote

SEO

AI and the evolution of Google and Bing search: What you need to know now

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Cathy Edwards

Cathy Edwards, VP for Google Search, Google

Michael Schechter

Michael Schechter, Vice President of Growth and Distribution, Microsoft

Barry Schwartz

Barry Schwartz, SEO Editor, Search Engine Land

Break

Sessions

PPC SEO

Introducing the new Bing

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James Murray

James Murray, Senior Product Marketing Manager, Microsoft

Microsoft
SEO

Exploring recent major Google algorithm updates and preparing for what’s next

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Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive


SEO

Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next

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Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

SEO

Enhancing content writing with AI: Opportunities and challenges

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Connor Carreras

Connor Carreras, Sr. Director of Digital Customer Success, Conductor

Conductor
PPC

Revolutionize your PPC game with GPT

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Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr


PPC

Overtime live Q&A - Revolutionize your PPC game with GPT

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Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

Break

Sessions

SEO

Using AI chatbots to 10X your keyword research

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Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti


SEO

Overtime live Q&A - Using AI chatbots to 10X your keyword research

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Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

CTV’s halo effect: A PPC and SEO marketer’s superhero origin story

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Ali Haeri

Ali Haeri, SVP of Marketing, MNTN

MNTN
PPC

Performance Max + lead gen: How to make it work

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Menachem Ani

Menachem Ani, Founder, JXT Group


PPC

Overtime live Q&A - Performance Max + lead gen: How to make it work

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Menachem Ani

Menachem Ani, Founder, JXT Group

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant

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Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump

Break

Lunch & Learn

PPC SEO

Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature

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Derek Perkins

Derek Perkins, Founder & CEO, Nozzle

Nozzle
PPC SEO

Demo: Milestone's Schema Manager

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Sathya Krishnamoorthy

Sathya Krishnamoorthy, Chief Product Officer, Milestone

Milestone Internet Marketing, Inc.
PPC

Demo: Get a first-hand look at MNTN Performance TV

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Clayton Schader

Clayton Schader, Managing Director B2B Sales, MNTN

MNTN
PPC

Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA

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Eric Mayhew

Eric Mayhew, co-founder, President and Chief Product Officer, Fluency

Brian McVey

Brian McVey, co-founder and Chief Revenue Officer, Fluency

Fluency

Break

Sessions

PPC

5 mistakes you can't afford to make when adding new sales channels

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Jenna Galardi

Jenna Galardi, Director of Omnichannel Growth, Feedonomics

Feedonomics
PPC

Generative AI and prompt engineering for greater PPC productivity and performance

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Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic


PPC

Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance

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Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Write the right way: How to drive rankings, clicks, and conversions with the right content

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Duane Sprague

Duane Sprague, CMO, Shopper Approved

Shopper Approved
SEO

Generative AI and the future of SEO: A panel discussion

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Dave Davies

Dave Davies, Awareness Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.


SEO

Overtime live Q&A - Generative AI and the future of SEO: A panel discussion

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Dave Davies

Dave Davies, Awareness Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.

Break

Sessions

SEO

Using ChatGPT to drive technical SEO

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Eric Enge

Eric Enge, President, Pilot Holding


SEO

Overtime live Q&A - Using ChatGPT to drive technical SEO

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Eric Enge

Eric Enge, President, Pilot Holding

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC SEO

How a search-first strategy can drive revenue and boost your brand in 2023 and beyond

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Laurel Stewart

Laurel Stewart, VP of Marketing & Growth, Victorious

Victorious
PPC

Mastering Performance Max campaigns for ecommerce

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Kasim Aslam

Kasim Aslam, CEO, Solutions 8