Agenda

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019. 

He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.

Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.

My years of experience in software engineering and digital advertising have led me to develop solutions that have helped change the way global enterprises and brands operationalize advertising.

Prior to co-founding Fluency, I worked at automotive digital marketing leader and disruptor Dealer.com (now part of Cox Automotive) for 10 years. While there, I led the development of the company’s proprietary advertising platform at a time when the automotive industry was only beginning to digitize their marketing tactics. Our team proudly lead the company, and industry, in the space of digital advertising, and by the time I transitioned from Dealer.com, the company’s platform delivered more than $1 billion in ad spend.

As a nationally recognized expert on the subject of digital advertising, I often provide large-audience presentations and lead discussions at top tier industry events and at Google campuses.

With a background in client relations, sales and account management, I have had the opportunity to work with some of the auto industry’s biggest brands for their marketing and advertising needs.

In 2008, I joined Dealer.com as a Key Accounts Advisor, and over the next decade grew into senior leadership roles in Sales, Operations and Strategic Accounts.

During my career at Dealer.com, I was part of the major account sales team and handled some of the largest accounts in automotive as Area Vice President of Strategic Accounts. I leveraged my successful track record in sales and team leadership to expand into Operations. As the Senior Director of Advertising I oversaw Client Experience and Operations for the $250 million advertising business.

Most recently, I've co-founded Fluency, a next generation advertising automation platform.

Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used. 

Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.

With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.