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Agenda

Welcome to SMX Advanced! Click the "Watch" buttons below to begin or continue your training experience. The entire program is now available on-demand so you can attend at your own pace. Still need to register? Grab your free pass here.

SEO

Opening keynote: Insights from Google’s latest search quality updates

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Description

Elizabeth Tucker

Elizabeth Tucker, Director, Product Management, Search, Google

Barry Schwartz

Barry Schwartz, SEO Editor, Search Engine Land

SEO

SEO in the age of generative search

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Description

Fiona McGovern

Fiona McGovern, VP of Account Management EMEA, Conductor

Conductor
PPC

Empowering business of all sizes for growth with generative AI

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Description

Linda Shi

Linda Shi, Senior Product Marketing Manager, Microsoft

Kevin Salat

Kevin Salat, Product Marketing Manager, Microsoft

Microsoft
SEO

Operationalizing generative AI for SEOs + Overtime live Q&A

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Description

Dave Davies

Dave Davies, Content Team Lead, Weights & Biases

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

Lead-gen advertising in the automation era: How any brand can succeed + Overtime live Q&A

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Description

Menachem Ani

Menachem Ani, Founder, JXT Group

Anu Adegbola

Moderator:
Anu Adegbola, Paid Media Editor, Third Door Media

PPC

In streaming color: Making CTV video creative for search marketers

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Description

Alexa Tierney

Alexa Tierney, VP of Customer Success, MNTN

Alex Villa

Alex Villa, Director, Customer Growth, MNTN

MNTN
PPC

Mastering Performance Max campaigns using scripts + Overtime live Q&A

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Description

Nils Rooijmans

Nils Rooijmans, Google Ads Automater, Nils Rooijmans

Anu Adegbola

Moderator:
Anu Adegbola, Paid Media Editor, Third Door Media

SEO

The authority market: How marketing leaders become CEOs

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Description

Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump
SEO

Exploring 2023-2024 major Google algorithm updates and preparing for what’s to come + Overtime live Q&A

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Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive

Lily Ray

Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC

Live demo - Get up close and personal with MNTN Performance TV

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Description

Chris Marshall

Chris Marshall, Sales Director, MNTN

MNTN
PPC

Live demo - How to create thousands of custom campaigns in seconds with Fluency Blueprints

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Description

Mike Tietje

Mike Tietje, VP, Growth, Fluency

Fluency
SEO

Live demo - Solving enterprise SEO challenges with STAT’s big data solution

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Description

Chris Ang

Chris Ang, Executive Account Manager, STAT, powered by Moz

Stephanie Cheung

Stephanie Cheung, Executive Account Manager, STAT, powered by Moz

STAT Search Analytics
PPC

From brand awareness to acquisition: Account-based strategies for quality leads

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Description

Ashley Skiles

Ashley Skiles, Director of Corporate & Community, RollWorks

RollWorks
PPC

Advanced analytics techniques to measure PPC performance in a post-cookie world + Overtime live Q&A

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Description

Ben Vigneron

Ben Vigneron, VP of Analytics, Blackbird PPC

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

PPC SEO

Prompt and circumstance: Your guide to AI wizardry

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Description

Dave Davies

Dave Davies, Content Team Lead, Weights & Biases

Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

Heather Lloyd-Martin

Heather Lloyd-Martin, CEO, SuccessWorks

Marc Sirkin

Marc Sirkin, EVP Product & Technology, Third Door Media

SEO

How to identify action items in technical SEO data + Overtime live Q&A

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Description

Jessica Bowman

Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

Detlef Johnson

Detlef Johnson, Owner, SearchReturn

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

Maximizing Performance Max: Advanced campaign structures for optimal ROI + Overtime live Q&A

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Description

Andrew Lolk

Andrew Lolk, Founder, SavvyRevenue

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Organic link building for sales landing pages

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Description

Garrett French

Garrett French, Founder and Chief Link Strategist, Citation Labs

James Wirth

James Wirth, Sr. Director Strategy & Growth, Citation Labs

Citation Labs
SEO

The importance of Retrieval Augmented Generation (RAG) + Overtime live Q&A

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Description

Michael King

Michael King, Founder, Managing Director, iPullRank

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

The new world of PPC management: Merging old school control with new school automation + Overtime live Q&A

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Description

Brad Geddes

Brad Geddes, Co-Founder, Adalysis

Leslie Bacon

Moderator:
Leslie Bacon, SVP of Marketing Solutions, Third Door Media

Adalysis
SEO

Inside the 2024 SEO Periodic Table: Orchestrating a symphony of elements + Overtime live Q&A

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Description

Jeff Ferguson

Jeff Ferguson, CEO/Head of Production, Amplitude Digital

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

SEO

Find success with search-first: Transform your marketing strategy to boost visibility and drive revenue

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Description

Christina DiSomma

Christina DiSomma, Director of Marketing, Victorious

Victorious
PPC

How AI is advancing advertising and changing consumer engagement + Overtime live Q&A

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Description

James Murray

James Murray, Senior Product Marketing Manager, Microsoft

Anu Adegbola

Moderator:
Anu Adegbola, Paid Media Editor, Third Door Media

PPC

How to unlock the full potential of AI for paid media campaigns + Overtime live Q&A

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Description

Kerri Amodio

Kerri Amodio, Director, Demand Generation, Refine Labs

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Coffee Talk: Google Search quality decline

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Description

Duane Forrester

Duane Forrester, Former VP, Industry Insights, Independant

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Nikki Lam

Nikki Lam, VP, Head of SEO, NP Digital

SEO

Coffee Talk: Using AI for content development

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Description

Lauren Busby

Lauren Busby, Co-Founder, Trebletree

Eric Enge

Eric Enge, President, Pilot Holding