Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
Topic: Next.js
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
Hydration and SEO: How it works and why it matters
From server-rendered HTML to interactive pages, understand where hydration fits and when it can affect search visibility.
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
JavaScript SEO: How to make dynamic content crawlable
Struggling with indexing issues? Learn how search engines handle JavaScript, what to fix, and how to ensure your dynamic content gets discovered and ranked.
Lazy loading explained: Speed up your site & UX fast
Improve load times and boost SEO with lazy loading. Learn how it works, when to use it, and how to implement it without breaking your site experience.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
How to fix technical SEO issues on client-side React apps
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.