• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Industry

Will Pending Layoffs Put Final Nail In Yahoo Search?

Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, […]

Matt McGee on March 30, 2012 at 3:38 pm
  • More

yahooWhatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks.

At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, who’s been correct on things like this in the past, mentions “a half-dozen sources” in reporting on Yahoo’s impending plans.

Of note for Search Engine Land readers is the discussion of what might happen to Yahoo Search. AllThingsD says that Yahoo has been in talks with both Google and Microsoft.

“[Yahoo CEO Scott] Thompson and others are still trying to figure out how to dispense with its ad technology org and, potentially, its search business. He has been in discussions with both Microsoft and Google about this, although there are other possibilities, too.”

One of those “other possibilities” appears to be Yahoo holding on to at least some of its search business, which AllThingsD says could be rolled into a “global media” division with Yahoo’s communications business.

Yahoo got out of the core search business when it outsourced its search results to Bing in August 2010. That 10-year agreement calls for Bing to power Yahoo’s search results and Microsoft’s adCenter to handle self-service search ads (while Yahoo continued to service “premium” advertisers).

Former Yahoo CEO Carol Bartz promised that Yahoo would “continue to innovate” on the user interface/experience side. While there have been a few changes here and there, Yahoo’s share of the U.S. search market has been sliding consistently.

So, while my headline asks if the final nail could soon hit the Yahoo search coffin, I’m sure Danny Sullivan would argue that it already happened three years ago.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Channel: IndustryYahoo: Business IssuesYahoo: Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 14, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
  • 4 Ways to Commodity-Proof Your Company
  • Threat report: How are different industries battling cybercrime?
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok