Account-level sitelink extensions coming to AdWords

Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday.

New account-level sitelinks save you time and help ensure your ads show with helpful links to your site. Learn more: https://t.co/RWLiUfjHyh

— Google Ads (@GoogleAds) August 30, 2016

The feature is still rolling out, so you may not see it in your accounts yet. When it becomes available, you’ll be able to add or edit sitelinks at the account level from All campaigns, according to the support page. When adding a new sitelink extension from the Ad extensions tab, there will be an option to choose Account instead of just Campaign.

While there are many cases for using campaign- and even ad group-level sitelink extensions, many advertisers will find the ability to set them at the account level very helpful. For example, smaller sites that are already using the same sitelink extensions across all campaigns and advertisers that want to streamline offers and other messaging in sitelinks across an account will no longer have to remember to associate those extensions with every campaign.