Rob Snell

Rob Snell owns Gun Dog Supply, an online retailer of dog training collars and teaches conversion optimization and SEO for e-commerce.

Rob is the author of Starting a Yahoo! Store For Dummies (Wiley Computer Publishing). You can follow him on Twitter @RobSnell.

Rob has extensive Yahoo! Store experience with both family-owned stores and consulting clients. Since 1997, the Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated tens of millions of dollars in online sales.

Rob Snell loves e-commerce and all things Yahoo! Store. He is totally obsessed with search marketing and increasing his stores' conversion rates.

Rob trains online retailers to improve their e-commerce Web sites and maximize their search-marketing campaigns and is a guest speaker and lecturer on how search marketing and e-commerce literally saved his family's small business.

Rob recently testified to the United States Congress on the Impact of Search Marketing on Small Business, and keynoted at the Yahoo! Merchant Summit and Icelandic Trade Council.

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