Rob Snell

Rob Snell owns Gun Dog Supply, an online retailer of dog training collars and teaches retailers about conversion optimization and SEO for e-commerce at RobSnell.com. You can follow him on Twitter @RobSnell.

Commerce

12 Step Program For Improving The Load Speed Of Online Stores

In my last column, we talked about why website load speed matters and how important it was for online retailers. Guess I touched a nerve. I got more emails and phone calls about that one than any other column I’ve written! Load speed issues affect all websites, but we’re retailers, so today, I’ll cover some […]

Commerce

Load Speed Matters: Where To Start Trimming The Fat

How fast a webpage downloads and displays in a user’s browser has always been important for online stores, primarily because faster loading pages convert better than slow pages. One of the easiest ways to increase sales is to radically slim down category and product pages to make shopping faster and easier. But in recent times, […]

Amazon Alexa

So Your Sales Just Dropped By 60%, Now What?

I’ve been an evangelist for the Yahoo Store platform since 1997, and I’ve gotten a reputation for being a troubleshooter when a store is on fire. I love the idea of being the online Red Adair parachuting in to cap that oil well fire and save the day! This time of year, I get one […]

Content

How To Collar Top Rankings: Barking Up The Unique Content Tree

For my last round, I was supposed to share the results from that 300% sales explosion on the leather dog collar with nameplate page, but the folks at Google decided otherwise with the Panda update targeting content farms. Panda bit a few ecommerce sites pretty hard, so I’ve been helping out some new client-folk sort […]

Google

When Pandas Attack: Online Retailers Need To React

We interrupt our regularly scheduled RETAIL SMARTS column for this special update on extremely rare, but deadly Panda attacks in the retail community… So this week, I was supposed to share the results from that 300% sales increase of that leather dog collar with nameplate example from last column, but this is a little more important. […]

Google Analytics

How I Got A 300% Retail Sales Explosion With 30 Minutes Of SEO

I’ve lived by this rule since 1997: If you name your products using the keywords customers search for to find and buy what you sell, you’ll do better selling online than if you use the manufacturer’s name or industry jargon for your product names. I’ve been working on product pages on online stores for a […]

Amazon Alexa

Online Retailers: Need a $10,354,767 Sales Bump?

In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling […]

Amazon

Mr. Search Marketer Goes To Congress (Part 2)

Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]

PPC

Mr. Search Marketer Goes To Congress

Last Tuesday afternoon, I got a phone call from a director at Yahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m speaking before Congress about the benefits […]