Contributor

Rob Snell

About Rob Snell

Rob Snell owns Gun Dog Supply, an online retailer of dog training collars and teaches retailers about conversion optimization and SEO for e-commerce at RobSnell.com. You can follow him on Twitter @RobSnell.

Rob Snell's latest articles

Ecommerce

Online Retailers: Need a $10,354,767 Sales Bump?

In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling […]

Rob Snell | Feb 3, 2011 at 9:02 am ET

Ecommerce

Mr. Search Marketer Goes To Congress (Part 2)

Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]

Rob Snell | Jul 2, 2008 at 7:45 am ET