Bing Ads Launches iOS Mobile App For iPhone And iPad

Advertisers can monitor account performance and make simple edits to their campaigns on the go.

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bing ads mobile app - account performance viewTuesday, Bing Ads announced the launch of its first-ever mobile app for PPC managers to access their campaigns from their iOS devices.

The iOS app functionality includes the ability to edit budgets and bids, pause and enable campaigns, ad groups, ads and keywords. Advertisers can view performance down to the keyword level and receive alerts for things like expiring credit cards.

Just last month, Google launched its AdWords app with similar functionality, only for Android devices. Bing Ads says an Android version is in the works. Google, too, said it’s working on an iOS version.

bing ads ios app ad group view

The Bing Ads app is available in the US App Store for devices running iOS 8.1. The team says it plans to support older versions of iOS and additional markets in the near future.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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