Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To remedy that, Bing has announced the full launch of its new Maps experience.

Here’s what Bing Maps looked like in June 2009 when Live Search became Bing:

And here’s what Bing Maps looks like today:

There’s a lot of stuff underneath the hood related to AJAX vs. Silverlight, raster tiles and vector graphics, etc. You can read Bing’s blog post if you need to know all that.

For most users, the visible changes include:

• New colors to differentiate between content types/layers.
• Bigger fonts and labels.
• New data with more detail, especially in Central and Eastern Europe, the Middle East, Oceania and Asia.

Also new is “Dynamic Labels” — a new navigation tool that’s only available as a beta in www.bing.com/maps/explore/ when you choose it from the Map Style selector.

Related Topics: Channel: Local | Microsoft: Bing Maps & Local

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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