The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and […]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Simple Ways To Debug Your Google Analytics Installation As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want […]
If job listings are any indication, Apple remains committed to improving its iOS Maps app. As the iDownload Blog spotted, Apple currently has seven job listings for what’s called a “Maps Ground Truth Manager.” The positions are based around the world — U.S., Western Europe, Eastern Europe, Japan, Asia-Pacific, the Americas and Middle East/Africa. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]
Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]
China has historically been the land of copyright and trademark infringement of Western software, goods and other intellectual property — and Chinese websites such as Baidu and Taobao its willing handmaidens. In February of this year the US trade authority named Baidu one of the world’s “notorious markets” because it was seen facilitating copyright infringement. Here’s […]
Yandex now has deeper cash pockets following its IPO -- so where and in what type of expansion is the company going to expand? Moving west and south perhaps? There are good competitive reasons why Yandex needs to take its battle with Google to other markets -- but it also needs to be secure at home -- in Russia.
Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To remedy that, Bing has announced the full launch of its new Maps experience. Here’s what Bing Maps looked like in June […]
Soon it will be possible to register domain names using local language character sets creating vast new opportunities for marketers - and domain name sellers. Time to act to protect your own domain names and trademarks in the new languages.
Twenty years ago the fall of the Berlin Wall didn't just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.
For all its faults, Wikipedia has a lot to teach us about usability. Here are three things that Wikipedia does right that I think websites should emulate to better engage users, boost time on site, and hopefully lead to more conversions. Summary sections Wikipedia offers summaries at the top of its feature-length articles. While I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Maps has announced a range of improvements. These include expanded global coverage, including better data and coverage of Eastern Europe; and, in the US, more “granular” neighborhood data for 300 cities and 12,000 neighborhoods. Functionality has been improved as well. Tiles are “lighter” for faster load times, colors and styles have been adjusted, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: