Bing Search Adds AMBER Alerts

Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box.

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Bing has added AMBER alerts to their search answer box at the top of the search results. Bing announced that this feature was added yesterday “to help increase chances for a safe recovery of abducted children.”

The data for these AMBER alerts come from National Center for Missing & Exploited Children.

If you search for [amber alert] and there is an active alert in your geographic area, Bing will show you the box at the top of the search results. Or, you can search for AMBER alerts in specific areas and Bing will show you those details as well, for example [amber alert madison county ms].

Here is how it looks in the Bing search results:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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